Presentation 6 (1) (1) (1).pptx From Maruti to Nexa : Logic Behind Branding

From Maruti to Nexa : Logic Behind Branding by Vinayak Yadav

1. SPOT A DIFFERENCE BETWEEN THE CARS IN SERIES ABOVE AND CARS IN SERIES BELOW ?

2. Why the need for Nexa Dealerships arise ? 1. Maruti Suzuki’s reputation of providing basic customer utility vehicles which fits to the needs of first time buyers and common man. 2. Customer’s evolving mindset - from basic cars to luxury ones. 3. Maruti’s de teorioting reputation for obsolete and poor designs which doesn’t fits youth’s style statement. 4. Bad experience of customer’s from previous maruti dealerships.

3. What’s Different in Nexa Dealerships ? Semi Luxury Brand Line. New and Better experience in terms of : Hospitality Lifetime Service Digital Design

4. How Nexa implemented Bue Ocean Strategy ? To Deal with challenges due to globalization Nexa focussed on three qualities : Focus Divergence Compelling tagline : “ A New Experience , A New Destination”

5. PRESENTED BY : VINAYAK YADAV