Presentation for computer sc(WHITE).pptx

Computer science

1. Presented BY FAIZA(1829) ABDULREHMAN(1976) PRESENTED TO Mr.USMAN

2. Content What is search Engine How search engines work Introduction to SEO Importance of SE Types of SEO Techniques of SEO  Keyword Research and Analysis SEO Tools Q&A Session Topic: SEO

3. What is search Engine? A search engine is a software system that has been created to search for information or to find information form the World Wide Web. I.e. Internet

4. How Search Engines Work? Search engines work through a complex process to deliver relevant search results to users such as: Crawling Indexing Ranking

5. Crawling :  Search engines use automated programs called "crawlers" or "spiders" to browse the web and discover new or updated web pages. These crawlers follow links from one page to another, continuously scanning and collecting information about web pages they encounter.

6. Analyzed content is stored in a massive database known as an index, which includes information about content, keywords, Meta tags, etc. Indexing :  Ra n king :  Search engines retrieve and rank relevant results based on various factors such as relevance, authority, user experience, etc., to match the user's query.

7. Introduction to SEO SEO short for  Search Engine Optimization is about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site through a search engine. In simple terms, SEO means the process of improving your website to increase its visibility in Google , Microsoft Bing , and other search engines.

8. Importance of SEO In today's digital landscape, a strong online presence is crucial for businesses and individuals alike. This improved visibility translates into numerous benefits: Increased Visibility Organic Traffic Growth Cost-Effective Marketing Competitive Advantage

9. Types of SEO On-Page SEO refers to optimizing the parts of your website you control, like Content, HTML, and Title of pages URL etc.  1. On-page SEO : Techniques:  Optimized HTML  Content optimization  Keyword-rich content  Optimized URLs Image optimization  Technical aspects of the website There are three types Seo that are written below:

10.     SEO focuses on the ranking factors that occur outside of your website like brand mentions and backlinks. 2. Off-page SEO: Techniques:  Backlinks Domain Authority  Social links Forum submission

11. It is a part of On-Page SEO used for Better crawling, Better Indexing on any type Search engine. 3.  Technical SEO:   Techniques:  Web page speed/load time  Structure of website  Sitemap  Redirect pages Mobile friendliness Robot.txt

12. Techniques of SEO  There are two techniques of SEO as follows: White Hat SEO Black Hat SEO Gray Hat SEO 

13. White Hat and Black Hat SEO Factors: Organic SEO  Content Optimize Keyword Place/putting Quality Content  Relevant Internal Links Relevant Strong backlinks  Sitemaps Keyword Stuffing Duplicate Content Cloaking  Hidden text links  Links spamming

14. Keyword Research and Analysis Keyword Research: Finding and analyzing search terms used by users. Tools: Google Keyword Planner, Semrush , Ahrefs . Types of Keywords: Short-tail and long-tail keywords.

15.     SEO Tools Keyword Research: ​​ ​ Google Keyword Planner Ahrefs Keyword Explorer SEMrush Keyword Magic Tool On-Page Optimization: ​​ Yoast SEO (WordPress Plugin) Technical SEO: ​​ Google Search Console​​ Screaming Frog SEO Spider​​ SEMrush Site Audit Tool ​

16.     SEO Tools Backlink Analysis:  Ahrefs Backlink Checker  Moz Link Explorer  SEMrush Backlink Analytics Tool Rank Tracking:   Google Search Console  Moz Pro  SEMrush Position Tracking Tool Content Marketing : BuzzSumo Ahrefs Content Explorer SEMrush Content Marketing Toolkit ​