Presentation for feasibility study p.pptx

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1. Business Proposal: MMKP Bookstore

2. Executive summary MMKP Bookstore is a hybrid bookstore that blends book sales (new and used) with a flexible rental system. It targets modern readers seeking affordability and choice, both in-store and online. The business emphasizes sustainability, accessibility, and a quiet reading environment, catering to students, professionals, and book lovers.

3. Description of Products and Services

4. Technological Considerations Currently lacking an e-commerce platform, MMKP needs a website or app to enable online purchases and rentals. This upgrade would increase reach, reduce staff workload, and improve customer convenience. Online marketing through ads is also recommended to target a wider audience.

5. Product/Service Marketplace Target Markets:Students: Need textbooks and study materials.Young Professionals: Prefer self-help, business, and fiction. Parents/Caregivers: Look for children’s books and educational materials.Educators: Require teaching resources; potential for partnerships with schools.General Readers: Seek literary or leisure reads; value events and loyalty programs.

6. Marketing Strategy MMKP will:Locate near Panabo City National High School for high visibility. Use social media to promote books, prices, and new arrivals. Collaborate with schools to stock required textbooks. Offer pre-orders, rentals, discounts, and promotions like “Buy 1 Take 1.” The goal is to attract and retain a loyal customer base through affordability and accessibility.

7. Organization and Staffing The store operates with 4 employees working in two shifts:Employee 1: Handles operations, inventory, finances, and leadership.Employee 2: Customer service, cashiering, stocking, social media support. A lean team is used to maintain efficiency and manage day-to-day tasks.

8. Schedule Key milestones:Jan 2025 : Finalize branding and business plan.Feb–Apr 2025: Order books, hire staff, design store.Mar–May 2025: Develop website, social media, early promotions.Jun–Jul 2025: Soft opening and adjustments.Aug 1, 2025: Grand Opening. Project will have a more detailed timeline upon approval.

9. Financial Projections Year One Revenue : ₱2,100,000Gross Profit : ₱945,000 (after 60% cost of goods)Profitability : Positive in 10 months, with potential growth through online sales and events. Assumes steady monthly sales, on-time execution, and no carry-over.

10. Findings and recommendations