There are two types of marketing on Facebook. 1. Organic marketing 2. Paid marketing
Organic marketing • In organic marketing we don’t have to invest money • No need to run adds • Just we have to create a user friendly content • Creating an engaging content • And post it on our social media account. • We visits market places to generate leads this way is called the organic marketing.
Campaigns
Paid Marketing Campaigns There are different campaigns on Facebook 1. Lead generation 2. Website traffic 3. Likes 4. Followers If you want to install an app there’s another campaign for it. In campaigns you have to run adds which are paid. Different types of sales are there.
Paid Marketing If you want to make sales through e-commerce like if you want to sale clothes. There is an new campaign name AdvantagePlus shopping campaign. In this campaign they use AI. With the help of AI they optimises their creativesthrough AI according to it’s Algorithms. AI shows that how’s the sales are going to the active customers and engagers.