Presentation of MEDIA LITERACY B B A.pptx

Introduction

We live in a world surrounded by media. From the moment we wake up and check our phones, scroll through social media, read the news, listen to music, or watch movies — media plays a huge role in shaping how we see the world. Every image, video, advertisement, or story we consume has a message behind it. That’s where media literacy becomes important. Media literacy is the ability to access, analyze, evaluate, and create media in different forms. It helps us understand not only what we are seeing or hearing but also why it was made, who made it, and how it might influence us.

In simple words, media literacy means being smart about media. It means not believing everything we see online or on TV, but thinking deeply about it, asking questions, and forming our own opinions. This skill is now essential for everyone — students, professionals, and even older adults — because media affects our thoughts, choices, and even our democracy.


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Meaning of Media Literacy

The word media refers to different channels of communication — such as television, newspapers, social media platforms, the internet, advertisements, radio, and films. The term literacy means the ability to read and understand. So, media literacy means the ability to read and understand media messages.

However, it is not just about reading or understanding the surface message. Media literacy involves a deeper understanding of how media works. It includes recognizing how media messages are constructed, what techniques are used to attract attention, what values and points of view are represented or left out, and how these messages might affect people’s emotions and beliefs.

For example, when we see a commercial for a beauty cream showing fair and glowing skin as a symbol of success, a media-literate person would not just admire the advertisement. Instead, they would ask: Why is fair skin shown as ideal? Who benefits from this message? What effect might it have on people who don’t look like that? This kind of questioning is the core of media literacy.


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Importance of Media Literacy

Media literacy is extremely important in today’s digital world. Here are a few key reasons why:

1. To Identify Fake News:
The internet is full of misinformation and fake news. A media-literate person can spot false claims, manipulated images, or biased information. They don’t believe or share anything without checking reliable sources.


2. To Make Informed Decisions:
Media influences what we buy, who we vote for, and what we believe. Understanding how media messages are created helps us make better decisions in life — whether it’s choosing a product, forming political opinions, or deciding on lifestyle habits.


3. To Promote Critical Thinking:
Media literacy encourages us to think critically. It makes us question things like — Is this information true? Who created it? What’s the motive behind it? This helps in developing an independent and logical way of thinking.


4. To Protect Against Man

1. SHAHEED UDHAM SINGH GROUP OF INSTITUTIONS MEHLAN CHOWK Submitted by : Manjot Singh Roll no. : 14722 Class : BBA 1 (Sem 1) Submitted to : Ms. Parminder Kaur

2. Media literacy

3. Table of contents Introduction Meaning and definition of media Literacy Importance of Media and Literacy Types of Media Literacy Role of media literacy in business and management Challenges and issues in media literacy Case study : The impact of social media misinformation Conclusion References

4. Introduction In today’s world, media plays a crucial roles in shaping people’s opinions, beliefs, and actions. From traditional newspapers and television to modern digital platforms like social media, we are constantly surrounded by information. However, not all information is accurate or unbiased. This is where media literacy becomes essential. Media literacy refers to ability to access, analyze, evaluate, and create media in a variety of forms. It helps individuals think critically about the messages they consume and produce , making them informed and responsible members of society.

5. Meaning and definition of Media Literacy Media literacy is the skill that enables individuals to understand how media works , how it influences audiences, and how messages are constructed to achieve particular goals . According to the Center for Media Literacy (CML), “ media literacy is a framework to access, analyze , evaluate, create and participate with messages in a variety of forms – from print to video to the internet.” It is not just about understanding media but also about using it responsibly to communicate effectively in personal , academic ,and professional contexts.

6. Importance of Media Literacy Media literacy is vital for students , professionals , and citizens for several reasons. Promotes Critical Thinking : It helps individuals question the purpose , source , and impact of media messages. Prevents Misinformation : In an age of fake news , media literacy equips people to identify reliable sources. Enhances Communication Skills : It improves one’s ability to convey information effectively across multiple media platforms. Supports Ethical Decision-Making : Helps professionals and businesses maintain transparency and honesty in media communication. Encourages Informed Citizenship : A media literate society can make better decision on social , political , and economic issues.

7. Types of media literacy Digital literacy : Understanding and responsibly using digital technologies , social media , and online content.

8. 2. Visual literacy : Ability to interpret images , videos , infographics , and other visual information .

9. 3. News literacy : Understanding how news is produced and distinguishing facts from opinions or biases

10. 4. Information Literacy : Identifying credible sources and evaluating the reliability of information.

11. 5. Advertising Literacy : Recognizing persuasive techniques used in marketing and advertising campaigns.

12. 6. Media production literacy : Understanding how media content is created , edited , and distributed helps business professionals manage communication channels effectively.

13. Roles of media literacy in in business and management In the field of business and management , media literacy plays a critical role in several ways : Marketing and Advertising : Managers must analyze how advertisements affect consumer behavior and perception . Corporate Communication : Helps in designing transparent and ethical media messages for internal and external stakeholders.

14. Crisis management : Understanding media dynamics enables companies to handle negative publicity effectively . Brand image and public relations : Media–literate professionals can manage online reputation and engage with audiences responsibly . Decision making : By analyzing market trends and media reports , managers can make data driven decisions.

15. Challenges and issues in media literacy While media literacy is essential , several challenges limit its widespread practice : Information overload : The vast amount of media content makes it hard to distinguish truth from falsehood. Digital divide : Not everyone has equal access to digital tools and information .

16. 3. Biased media content : Many media organizations have political or commercial biases that affect objectivity. 4. Lack of awareness : Many people are unaware of the importance of analyzing media messages critically . 5. Rapid technological change : The constant evolution of media platforms requires continuous learning .

17. Case Study : The impact of social media misinformation A notable example of the importance of media literacy occurred during the COVID-19 pandemic. Misinformation and fake news spread rapidly on platforms like WhatsApp , Facebook , and Twitter – leading to fear, confusion , and even harmful behaviours . People who lacked media literacy believed and shared false claims , while those who were media –literate verified information through credible sources like WHO or government health departments . This case highlights how crucial media literacy is in protecting society from misinformation and promoting informed decision making .

18. Fake news during COVID-19

19. Role of education in promoting media literacy Educational institutes play a vital role in fostering media literacy among students . In business programs , students must learn to interpret market trends , analyse advertisements , and understood corporate media communication . Media literacy should be integrated into business communication , marketing , and management courses . Activities like content analysis , advertisement evaluation , and ethical communication projects can help students build practical media skills .

20. Conclusion Media literacy is an essential skill in 21 st century . For business students and professionals , it serves as a foundation for ethical communication , strategic marketing , and informed decision making . Being media literate allows individuals to understand the motives behind media messages , avoid manipulation , and contribute positively to society and the corporate world . In an age dominated by digital media and information , media literacy is not a choice – it is a necessity.

21. References Center for media literacy(CML)-www.medialit.org UNESCO , Media and Information Literacy Curriculum for Teachers (2011) Buckingham , D. (2003). Media education : Literacy ,Learning and Contemporary Culture ,Polity Press. Potter , W.J.(2019). Media Literacy .Sage Publications. Various online articles on media literacy , 2024-25

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