PRESENTATION OF APPLE INC ... Course Code: MGN 306 Course Name: Entrepreneurship Development By Sanaullah Mallick From GR-5
Apple
Contents CONTENTS..... INTRODUCTION ABOUT THE COMPANY INTRODUCTION ABOUT THE OWNER COMPANY PROFILE HISTORY AND LEADERSHIP MISSION & VISION FINANCIA ANALYSIS SWOT ANALYSIS LATEST NEWS
INTRODUCTION OF THE COMPANY
Apple is an American multinational technology company.Headqutered in Cupartino, California,that designs,develops, and sells consumer electronics,computer software, Online services,and personal computers.Its bestknown hardware products are the Mac line of computers,the iPod media player ,the iPhone smartphone,the iPad tablet Computer,and the Apple watch smartwatch.Its online services include iCloud,the iTunes Store,and the App Store.Apple’s consumer software includes the OS X and IOS operating Systems.Apple is the world’s second largest information technology company by revenue After Samsung electronics...
INTRODUCTION ABOUT THE OWNER STEVE JOBS Steve Jobs Co-Founder/CEO/Director 1976-1996 College dropout Perfectionist Founded company with Steve Wozniak
Name Apple Incorporation Former CEO Steve Job New CEO Tim Cook Revenue $ 182.795 billion (2014) Area served Worldwide Headquarter Apple Campus,Cupertino,California , United States. Total number of employees 72,800 Apple Inc. Current Profile
Headquarter : California,US
History 1976-1978 Steve Wozniak and Steve Jobs form the Apple Computer Company on April Fool's Day on 1976 in GARAGE. Wozniak and Jobs finish work on a preassembled computer circuit board. It has no keyboard, case, sound or graphics. They call it the Apple® I….The Apple I board is released for sale to hobbyists and electronics enthusiasts at the price of $666.66. Apple's first formal business plan sets a goal for sales to grow to $500 million in ten years. As it turns out, the company will pass that mark in half the time. Apple I computer boards are sold through 10 retail stores in the U.S. Apple moves from Jobs' garage to a building on Stevens Creek in Cupertino, California. The new Apple® II is unveiled at the first West Coast Computer Fair. It is the first personal computer able to generate color graphics and includes a keyboard, power supply and attractive case . Regis McKenna Advertising launches its first ad campaign for Apple. Although advertising is initially aimed at electronics enthusiasts, Apple will soon become the f irst company to advertise personal computers in consumer magazines. Monthly orders reach a $1 million annual sales rate.
LOGO OF APPLE
It had 1 st floppy disk drive
Today Products Of apple
Leadership Timothy Cook COO 1998 – Present CEO(2011-present) Previously VP Corporate Materials for Compaq Computer Corp. COO for Intelligent Electronics
Frontrunner in the PC revolution Transformed PC industry with 1 st Mac Expansion in consumer technology Continued innovation in tech industry
Mission Statement "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."
Vision Statement We are “committed” in producing high quality products and providing high quality service thus setting high industry standards for other competitors.
Financial Analysis 2014: Apple announced 2014results: Revenue of US$ 182.795 billion - Operating Income US$ 52.503 billion - Net income US$ 39.510 billion
Global Market Share
SWOT ANALYSIS
SWOT Analysis Faithful customers Apple is a leading innovator in mobile device technology Strong financial performance ($10,000,000,000 cash, Brand reputation S
1.High price 2.Decreasing market share 3.Further Change in management W
1.High demand of iPad mini and iPhone 5 2.iTV launch 3.Growth of tablet and smartphone markets 4.Strong growth of mobile advertising market O
T Huge Competitors Lack of new technology
In smart phones industry In iPad industry
Apple has many competitors in computers…
Latest News Apple to Invest €1.7 Billion in New European Data Centres: - CORK, Ireland—2015—Apple announced a €1.7 billion plan to build and operate two data centres in Europe, each powered by 100 percent renewable energy. The facilities, located in County Galway, Ireland, and Denmark’s central Jutland, will power Apple’s online services including the iTunes Store, the App Store, iMessage, Maps and Siri for customers across Europe.
Apple are working for the Apple Car, iCar, or whatever Cupertino decides to name its upcoming automobile.