Presentation on –Research paper “Revolutionizing Retail: Exploring Technological advancements and Innovations” Dr C.P. Gujar, Head of department ( Business management) mahatma Gandhi chitrakoot university Satna MP. Ms. Pawni , Research Scholar ( Business management) mahatma Gandhi chitrakoot university Satna MP.
Content Introduction Objectives Research methodology Result and discussion Conclusion
Introduction Retail is the "power of consumerism" and leads the way in technology innovation and disruption in today's business environment. a retailer, or sometimes an agent, whose primary duty is to sell to final customers directly for non-business purposes. This study examines how technology has revolutionized the retail industry and how constant innovation has altered the field's changing environment. The first section of this essay provides a historical review of the retail industry while noting how it has changed over time in response to technological improvements. Organizations must keep abreast of the rapidly evolving and improved technologies designed specifically for their industry.
Introduction The investigation encompasses the different aspects of innovation in the retail industry, including new business model innovation, process innovation, product innovation, and voice commerce innovation. The study examines the incorporation of modern technology into the retail ecosystem, specifically focusing on point of sale (POS), RFID, electronic safety and price tags, location-based applications, advanced inventory management software, and artificial intelligence. This research adds to the current body of knowledge by offering a thorough analysis of the complex interplay between innovation and technology in the retail industry. Empirical evidence, by combining theoretical ideas and illuminating the retail industry's transformative path, provides insightful information that is useful for practitioners, researchers, and policymakers alike.
Objectives • To understand and explain the scientific approach of innovation in retail sector. • To Identify and describe various digital technology that present retailers use and enhance customer experiences. • To study on selected case are used to verify and discuss business model innovation with the modern technology innovation.
Research methodology In this study, aims to analyses the Retail scenario and explore the factors that contribute to the technology and innovation in Retail sector. To review India's digitalization narrative, extant literature on the subject has been examined in conjunction with various websites, journals, books from national and international agencies.
Result and discussion Digital technology innovation in retail industry A deeper examination is conducted of the effects that upcoming and present technological developments in the retail sector will have for merchants some of them listed below . RFID MPOS Advance inventory management systems Data analytics & AI Electronic article surveillance Electronic price tag E-cash or digital cash CRM tools Robotics Cloud computing Location based application Customized mobile promotion Virtual assistant QR etc.
Conclusion India's retail environment has always been changing. The nation's retail market is becoming more competitive and expanding into new areas. At the same time, 21st-century consumers' purchasing choices are changing quickly. Retailers and brands have an obligation to give customers a distinctive shopping experience. Retailers that can adapt to changing consumer expectations and comprehend consumer behavior will eventually succeed. Technology offers several advantages in terms of expenses, effectiveness, and customer happiness as well as in terms of new product developments and innovation. Primarily, they highlight the crucial role technology plays for retailers who want to stay relevant to their current customers and cater to the needs and wishes of new ones.