Presentation on survey online vs. offline shopping

Consumer behaviour

1. Presentation on Survey of Consumer Behavior (Online Vs. Offline Shopping) By: Harpreet Gautam

2. OBJECTIVE To know consumer motivations to engage in Online Shopping vs. In- store Shopping. To know the perceived benefits & drawback of Online shopping vs. In-store shopping. To compare consumer behavior for Online & Offline shopping.

3. How many Consumer Prefer to online shopping

4. In Our Survey 50 Consumers we find that

5. Consumers who prefer shopping in Offline By age

6. Mostly used Device

7. Consumers face a Difficulties in online Shopping In our survey 46% of the consumers felt no problems while conducting online purchase and ,32% of consumes face many problems like:

8. Why consumers choose Offline Shopping Some 76% of consumer choose offline Shopping because these are the some reasons that consumer affect the mostly : Internet Illiteracy Risk of Identity theft Duplicate Quality

9. Factors Affecting Online Shopping

10. Reasons why choose Offline Shopping

11. How many time Consumer buy online & offline shopping

12. Limitations There was limited consumer base. There is no proper information about online.

13. Conclusion From the Analysis come to know that age group between 26-35 are very much interested in offline shopping and the age group between 18-25 has 50-50 opinion toward offline shopping and other aged people not interested in offline shopping. But few people are interested in it.

14. Thank you