Presentation on the brand Raw mango

This is the presentation made for study purpose of the brand Raw Mango about its offerings.Exploring the business opportunities for the same nationally and internationally.

1. RAW MANGO

2. Raw Mango founder and fashion designer Sanjay Garg, who is celebrating the 10th anniversary of his celebrity-favourite brand in 2018 He has been instrumental in the revival of a number of Indian textiles such as chanderi , brocade, mashru , chikankari He is glad to see many people helping in preserving Indian heritage. However he doesn’t want to see this trend as short lived but a momentum that continues to support handloom. His work has always been central to him as a person and he loves to collect old textiles, which helps him in his professional career and educating him about the various textiles of the country STORY BEHIND THE LABEL Story Behind the label

3. Raw Mango was born out of a thought to re-look fashion and design without any preset notions. It is a brand of contemporary Indian hand-woven textiles crafted using traditional techniques.

4. PRODUCT OFFERINGS SAREES/BLOUSES LAHENGAS DRESSES KURTAS AND JACKETS

5. PRICE RANGE PRICE RANGE SAREES: Rs 9,500 –Rs. 85,000 (MOGRA COLLECTION) PRICE RANGE LAHENGA: Rs. 85,000 to a max. Rs. 2 Lakhs PRICE RANGE JACKETS: (Rs. 13,000 and Rs. 30,000)

6. NOTABLE COLLECTION-HEER Sanjay Garg’s Festive collection is an ode to a century old history of pre-partition through a palette of rich colours, textiles and silhouettes

7. STORE PRESENCE The brand has both national as well as international presence. In India it available in all the metropolitan cities and internationally its presence is in London and Hong Kong

8. CELEBRITIES WEARING RAW MANGO LABEL

9. MAGAZINES COVERING THE BRAND

10. Raw Mango deals with contemporary hand woven textiles, such as saris, fabrics and stoles. New York City’s Museum of Modern Art (MoMA) launched an exhibition dedicated to influential garments and accessories from around the world. The Victoria and Albert Museum in London also holds a couple of Garg’s pieces, including an orange collection silk  sari with a hot pink crow motif. MUSEUM-WORTHY WORKS OF ART

11. BRAND EXTENSION STRATEGIES

12. BRAND EXTENSION-JEWELLERY With increasing demand of Indian handloom products in the world the brand can come up with new product lines such as accessories. The roots of the brands comes from Rajasthan, a state know for rich stones and minakari jewellery . Inspiration can be taken from rich culture and great products can be formed, this will also help many artisans belonging to this field. Meenakari and Kundun Jewellery

13. BRAND EXTENSION-HOME DECOR Home Décor items inspired by contemporary India Home Décor items can be introduced as the new product line having innovative designs inspired by the new modern India

14. BRAND EXTENSION-ACCESSORIES Accessories such as pouches bags ,stationary items can be introduced. Customers look for brand depiction through the product this is the best way to do that.

15. STRATEGIES FOR MAKING RAW MANGO A LUXURIOUS BRAND

16. Strategies For Making It A Luxurious Brand NEW LINE SPECIALLY DESIGNED FOR UPPER CLASS MARKET. Handloom is in great demand in international market.Consumers are ready to pay the price for good authentic product coming straightfrom artisans. OFFER CUSTOMIZED RANGE OF PRODUCTS. Customization of a product is a great way to make the customer feel special and one of a kind. The fact that you know no one else has a product like yours makes the product a bit more luxurious.

17. RANGE ACCORDING TO THE NEEDS AND DEMAND OF INTERNATIONAL MARKET. Develop a range of contemporary patterns with new colour palettes, different fiber and contemporary design  TRADITIONAL HAND-MADE TEXTILES. Create unique quality products by using ancient handloom motifs and hand-embroidered by fine craftsmen of India.

18. LIMITED ACCESSIBILITY The collection should have limited access to the market. The price range of the collection should be high and not easily affordable by the people. USAGE OF SUSTAINABLE MATERIALS. Apart from using cotton, linen, hemp and silk new sustainable products such as tencel , seacell , Chitosan or Chitin Fibre can be used.

19. Weaving  centers in  India  are known for the best quality products they make. People living internationally are very fond of true artisans work and are willing to go places to purchase such rich cultured products Creating emotional connect with customers through handmade products

20. Trend analysis of google shows that there is a great demand of Indian handlooms in the places like New jersey, California ,New York etc. Hence the brand can come up with setting the stores in these places were demand is more Google trends Analysis