Presentation on the topic Content writing

college presentation on content writing

1. Content writing By – Vansh bajaj Course – BCOM (P) Section – C ‘Eve’ Roll No – 22BPC015

2. What is content writing ? Content writing is the process of creating written material for various media, such as websites, blogs, articles, or social media, to inform, entertain, or engage an audience. In content writing, the primary goal is to convey information or ideas effectively, capturing the reader's attention and providing value. It involves research, organization, and a focus on language and style. Content writers often use keywords, headlines, and formatting techniques to optimize content for search engines and reader engagement.

3. DO’S IN Content writing 1.Research: Conduct thorough research to ensure the accuracy and credibility of your content. This includes fact-checking and staying up-to-date with the latest information. 2.Understand Your Audience: Know who your target audience is, and tailor your content to their preferences, needs, and interests. 3.Create Engaging Headlines: Craft compelling headlines that grab readers' attention and give them a reason to read further. 4.Use Clear and Concise Language: Write in a simple and straightforward manner to ensure your content is easy to understand. 5.Provide Value: Your content should inform, entertain, or solve a problem for your audience. Offer valuable insights, tips, or solutions.

4. Don’t in content writing Don't Plagiarize: Never copy content from others without proper attribution. Plagiarism is unethical and can have legal consequences. Don't Overuse Keywords: Avoid keyword stuffing, which can negatively impact the quality and readability of your content. Don't Use Jargon Excessively: Minimize the use of technical jargon or industry-specific language unless your audience is familiar with it. Don't Neglect Proofreading: Don't skip the editing and proofreading process, as errors can damage your credibility and professionalism. Don't Write Long, Dense Paragraphs: Avoid lengthy paragraphs that can overwhelm readers. Break content into shorter, more manageable sections. Don't Use Weak Headlines: Weak or misleading headlines can lead to reader disappointment and reduced trust in your content.

5. Movie review :- 12 th fail There is something really special about ‘underdog’ stories. You inevitably root for your protagonist and champion his cause. But it's a premise that has often been under appreciated and over dramatised . Fortunately, in Vidhu Vinod Chopra’s '12th Fail', the passion and emotions are aptly raw and refined. Based on a novel by Anurag Pathak, the film features the very versatile Vikrant Massey as Manoj Kumar Sharma, a young boy from Chambal who wants to join the police force. A 12th drop out, he wants to serve his nation and is prepping for the UPSC exams. His journey, however, takes a u-turn when he refuses to cheat in his board exams. Despite contradicting situations, through Manoj, the film chronicles the idea of hope and courage through a hero who decides to restart’ every time he falls. In a poignant scene in the film, Manoj says, “To accept what’s happening as your ‘ kismat ’ is the worst thing one can do.” And that’s what ‘12th Fail’ is all about. It is about fighting for what you want, without compromising on the ideals you have grown up with. The story is simple yet thought-provoking and hard hitting. Just like Manoj, the film’s sincerity can be seen in each frame and scene, which is carefully put together to keep the authenticity of the story alive. Devoid of any ‘filmy’ touch, the film uses real students, real locations and the reality of the education system to tell an impactful story.

6. Manoj as a character is such an idealist that Vikrant somehow seems like the best fit for the role. Massey has delivered his career best as Manoj. There is a thin line between being an idealist and pretending to be one, Massey treads carefully and doesn’t overplay his role even once. There is a sense of innocence-like-quality to Manoj, who doesn’t know anything better. He grew up with his idealist father, so it is no rocket-science to see Manoj has this ‘steel-like-confidence. Vikrant shoulders the entire film on his own, which is commendable. He doesn’t lose touch with Manoj even once, and there is absolutely no way to stop harping about his acting prowess. Medha Shankar as Shraddha, Manoj’s partner, has a defined part as well. She is the crutch that helps with lighter moments in the film. The narrative remains engaging, without becoming preachy or monotonous. Chopra also explores different aspects of our education system through the stories of other characters, such as Manoj's friend Pandey and his mentor Gauri Bhaiya. Chopra's dialogues are simple yet impactful, highlighting the harsh realities that students face, the corrupt system, and the challenges that come with pursuing education and power. Despite confronting these issues, the film consistently upholds the essence of determination and conviction. ‘12th Fail’ also has a unique way of using music to take its story forward. The background score adds an emotional value to the visuals in a way which is organic. There are times when you hear ‘restart’ in BG and it only makes you want to hum along. That’s the impact. You will see yourself rooting for Manoj, for the underdogs! ‘12th Fail’ is a must-watch! (Trailer : https://youtu.be/WeMJo701mvQ?si=ym9vQ2i2ZWXtCWj7 ) 4 out of 5 stars.

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