Presentation on times of india

1. THE TIMES OF INDIA World’s largest selling English Daily Presented by Bhupendra Jangid Vipul yadav Adesara gaurav Pawan chadha Sunil gaikawad Suyog soman

2. Introduction The Times Of India also popularly known as TOI Founded on November 3, 1838 as The Bombay Times , a bi-weekly , during the British Raj. Its editor was J.E. Brennan, a retired Irish doctor who was also secretary of the Bombay Chamber of Commerce. Later Bombay Times became daily in 1850

3. THE TIMES OF INDIA Type Daily newspaper Owner Bennett, Coleman & Co. Ltd. Publisher The Times Group Editor-in-chief Jaideep Bose Associate editor Jug Suraiya Official website Timesofindia.com TOI group has 45 dailies and periodicals in 3 languages and 108 editions from 9 centers across the country and a combined readership of over 40 million.

4. THE TIMES OF INDIA Mrs. Indu Jain Chairperson Mr. Samir Jain Vice Chairperson Mr.Vineet Jain Managing Director

5. Mission of “TIMES OF INDIA” “Create & build brands with differentiated content to capture relevant audiences and market the value of these to advertisers to help them sell and strengthen their brands”.

6. THE TOI EMPIRE The times of India group owns the following 11 publishing centres 15 printing centres 55 sales offices Over 7000 employees 5 dailies including two of the largest in the country 2 lead magazines 29 niche magazines Reaching 2468 cities and towns 32 Radio Stations 2 Television News Channels 1 Television Life Style Channel

7. Economic Times - A Financial daily Navhbharat Times - Hindi Daily Newspaper Maharashtra Times - Marathi Daily Newspaper Mumbai Mirror - Morning newspaper from Mumbai Femina - Women's magazine published in association with BBC Filmfare - English Film Magazine published in association with BBC TOI Sister Publications  11

8. Top 10 Newspapers in the world 1   The New York Times United States 2   The Guardian United Kingdom 3   The Daily Mail United Kingdom 4   The People's Daily China 5   The Washington Post United States 6   The Daily Telegraph United Kingdom 7   The Wall Street Journal United States 8   USA Today United States 9   Los Angeles Times United States 10   The Times of India India

9. STRATEGIES Move first, Move fast Multiple ties Continuous innovation  ( Private Treaties ) Smart-sensing the future

10. Strength Big Brand, good reputation in the minds of customer. 1st rank in circulation in India & 8 th in world. Launches good campaign. Daily English newspaper with rich supplements. Good support from Times group companies. World class printing machine- Geoman , Goss 110,000 copies per hour

11. WEAKNESS Old news Less information about stock market Offensive Pictures Late circulation in small cities Lack in covering useful news for competitive students

12. DISTRIBUTION CHANNEL OF “TOI”: There are three ways to sell the “TOI” 1 . CASH SALES: Take newspaper from pan wala or any shop in cash. 2. SUBSCRIPTION SALES: Pay money in advance and read “TOI ” 3. LINE SALES: Maximum % of sales comes from this method. Money collection works in reverse order.

13. Pricing of “TOI”: Monday , To Friday- 3 Rs . And including Mirror- 5 Saturday - 5 Rs. Sunday(Sunday Times )- 5 Rs.

14. RIVALS/competitor The main competitors for Times of India in India are : The Hindu - is ranked third among English dailies with a total readership of 5,140,000. Hindustan Times - is the second most read English daily and the 12th among all newspapers with a total  readership of 6,254,000.

15. PROMOTIONAL MIX Advertisement TOI previous advertisement emphasized functionality of newspaper While now emotional platform where the newspaper is being projected as something that of chronicle aspirations of Indians(ATL) Eg.100 rupee advertisement, hockey advertisement, Go India ad etc Internet marketing Own their own web portals to advertise their products through banner ads Sales promotion TOI has come up at present with a subscription rate of 250 per year(price cut) .

16. PROMOTIONAL MIX Cont., Personnel selling door-to-door marketing making people join as 'founder members' of the chennai editon at subscribtion rates lower than Re.1 (Rs.169 for 6 months & Rs.299 for 1 yr). so their target is the household subscribers who read Hindu Sponsorship TOI &The Economic Times presents Mega Trade Fair on Corporate Gifts, Stationery & Writing Instruments from 5 th to 8 th august 2011 ( www.infairs.com ) Public Relation They have their own website and videos featured in television medias through which image in marketing being maintained.

17. Magazine Newspaper E-mail message Radio Announcements Television ads Web pages Special events Advertising used by FMCG Sector