CONSUMER AWARENESS, CONSUMPTION PATTERN, PERCEPTION, AND PREFERENCE FOR ANCIENT GRAINS (MINOR MILLETS) IN HYDERABAD, TELANGANA STATE CONSUMER PREFERENCE FOR PROCESSED ORGANIC FOOD PRODUCTS- A CASE STUDY IN BENGALURU CITY CONSUMER PERCEPTION AND MARKET SEGMENTATION OF MILLET PRODUCTS –A CASE STUDY OF UTUKUR KRISHI VIGYAN KENDRA IN Y.S.R DISTRICT OF ANDHRA PRADESH. CONSUMER ACCEPTABILITY AND DEMAND FOR HEALTH FOODS. A STUDY OF MILLET-BASED FOODS IN METRO HYDERABAD .
1,To analyze the factors which influence the consumer preference for ragi. 2.To document the range of value added ragi products available in the market with brand. 3.To study the marketing strategy of value added products. 1.To document the availability and product range of processed organic food products marketed in Bengaluru city, 2 )To analyze the factors influencing consumer preference for processed organic food products in Bengaluru city 3)To document the constraints in marketing of processed organic food products. 1.To study trends in area and production of millets in the study area, Andhra Pradesh and India. 2.To analyse the business feasibility of the firm set up with the support of KVK Utukur . 3.To study consumer profile, consumer perception and market segmentation for millet products. 4.To examine the promotional activities of KVK and the firm and its influence on consumer perception and purchase behavior
To study the consumption pattern of millet foods in Metro Hyderabad in the study area. 2. To assess consumer acceptance of millet products manufactured by 3. To analyze the factors influencing the purchase behavior of millet products among sample consumers
CONSUMER PERCEPTION AND MARKET SEGMENTATION OF MILLET PRODUCTS.