Primary Research Vs. Secondary Research

Primary Research Vs. Secondary Research

Learners Wing / LearnersWing Reviews / LearnersWing.com Reviews / LearnersWing.com

#PrimaryResearch #SecondaryResearch #LearnersWing #LearnersWing.comreviews #LearnersWingReviews #reviews #review

1. Primary Research Vs. Secondary Research

2. Table of Contents Primary Research -Definition Secondary Research – Definition Differences between Primary & Secondary Research Advantages of Primary Research  Advantages of Secondary Research  Primary & Secondary Research Sources

3. Primary Research - Definition Primary research is the information that we gather through self-conducted research methods. It involves gathering fresh data.

4. Secondary Research - Definition Secondary research method involves using information gathered through primary research.

5. Differences between Primary & Secondary Research  Primary Research Information gathered through self-conducted research methods Based on Raw Data C arried by the researcher Expensive T ime consuming Secondary Research Information gathered from previously conducted studies Based on interpreted data Carried by someone else Cheap Faster

6. Advantages of Primary Research Relevant The researcher collects data according to the objectives of the research Controllable Researcher can control the selected respondents Up-to-date In primary research, data is collected when it is needed Confidential Only researcher has access to the data

7. Advantages of Secondary Research Ease of Access Secondary data sources are easily accessible Inexpensive The majority of secondary data is available for free or at a very low cost Time-saving Secondary research can be done in limited time. It is highly time-saving Longitudinal Analysis Secondary data sources cover information over a long period

8. Primary & Secondary Research Sources Primary Research Interviews Surveys Questionnaires Focus Groups Secondary Research Internet Libraries Journals or Magazines Public Records Historical & Statistical Documents

9. Thank You!