Primary vs Secondary Research Understanding the Differences.pptx

Primary vs Secondary Research

1. Primary vs Secondary Research: Understanding the Differences

2. Introduction to Research Methods Welcome to our exploration of research methods! Today we'll learn about primary and secondary research By the end, you'll understand their key differences and uses Let's start with an Opening Circle: Share one thing you already know about research

3. What is Primary Research? Primary research involves collecting original data Researchers gather information first-hand It aims to produce new knowledge Examples: surveys, interviews, observations Think-Pair-Share: What might be some advantages of primary research?

4. Types of Primary Research Surveys: Collecting answers to specific questions Interviews: In-depth conversations with individuals or small groups Observation: Watching and recording behaviors or events Data analysis: Organizing and examining collected information Focus groups: Guided discussions with small groups

5. Challenges of Primary Research Can be expensive and time-consuming Requires careful planning to avoid bias May focus too narrowly on specific factors Needs to ensure data validity and relevance Compass Points: Move to a corner based on which challenge you think is most significant

6. What is Secondary Research? Secondary research uses existing data and information Researchers analyze work done by others It summarizes or synthesizes published materials Examples: reviewing academic journals, books, or government reports Back-to-Back, Face-to-Face: Share an example of when you've used secondary research

7. Sources of Secondary Research

8. Considerations for Secondary Research Evaluate the credibility of sources Ensure data relevance and timeliness Consider potential biases in existing research Check for proper citation and referencing Think-Pair-Share: Why is it important to critically evaluate secondary sources?

9. Comparing Primary and Secondary Research

10. Integrating Both Methods Start with secondary research to understand existing knowledge Use primary research to fill gaps or explore new aspects Combine methods for a comprehensive approach Leverage technology to enhance both types of research Reflection Question: How might you use both methods in a school project?

11. Conclusion and Next Steps