Principles of Marketing in Product Design.pptx

marketing principles

1. Principles of Marketing in Product Design Integrating the 4 Ps of Marketing in Product design

2. Product Design and its integration to the 4 PS Strategic positioning Darmawan and Grenier ( 2021 ) defines product as the good or services being marketed to the target audience. Notably, the product is made by the company to meet a need that is not being met in the marketplace currently. The product feature can therefore be an item or a service. The general goal of the product feature in the design process is to come up with a product that meets the needs and pain-point of the consumers on the target market

3. Price Aspect in the Design Process Price – Balancing Value and Cost Price in the 4 Ps is the cost of the product Darmawan and Grenier ( 2021 ) states that price is a key issue because the cost need to be affordable to the target market and at the same tine meet the goal of the business which is to maximize profit. Therefore, price is more than how much the product costs at the end and thus, entails the cost of product, the profit margin, pricing strategy, discount, and promotional or discount offers ( Kusumawati et al., 2020 ) In the design process, price should reflect the value of the product.

4. Promotion Aspect in the Design Process Promotion to Remain Competitive in the Market Promotion entails the strategies such as advertising used to spread a positive word about the product to the world and luring or convincing the target consumers into purchasing the product Promotion helps to effectively come up with the best marketing campaign that aligns with the products target consumers. Promotion in the design process can involves packaging and branding the product to attract the target consumers Other design elements that can be incorporated in the design process to uphold promotion include creatively illuminating the products visual identity thus, appealing the target consumer.

5. Place integration in the Design Process Designing for Accessibility – strategic placing the product Place entails the place where the product is sold and the distribution channels used to get the product to the consumers ( Saharuddin et al., 2022 ). The distribution aspect can best be integrated in the design process by ensuring the channels used to make the product available are efficient. Therefore, place and distribution to be precise need to be integrated in the design process by ensuring that the product is conveniently accessible to the target consumer without inconveniencing the consumers. For example, during design process, the product ought to be packaged well to ensure the product reaches the consumer safely.

6. Future success of the Product Feature The product need to be designed, priced, promoted and placed while aligning with the consumer needs Besides ensuring the product is successful in the contemporary market, it is essential to ensue the product remains relevant, and best performing even in the future market. To remain competitive, during the design process, the firm need to incorporate product feedback . Also, the 4 Ps are essential in the design process when the ultimate goal is to create successful product because they prioritizes the consumer experience and the key players in the marketing process. Therefore, constant assessment on how the product is fairing on in terms of the 4 Ps facilitates better decision making thus, guarantees constant improvement which results to products success in the current and future market.

7. Conclusion Coming up with the best designs guarantees an inevitable success. Therefore, incorporating the 4 Ps into the product design guarantees success. Therefore, this means that by aligning the details and components of the product, effectively pricing, strategically promoting , and placing the product with the market demands can help make product that aligns well with the consumers needs and preferences and thus, results to an inevitable success.

8. References Saharuddin , S., Anwar, K., & Azhar , A. (2022). The Influence of Product, Price, Promotion and Distribution on the Marketing Strategy of Small and Medium Enterprises in Lhokseumawe City. Management Research and Behavior Journal, 2(2), 62-67. Kusumawati , R. D., Oswari , T., Yusnitasari , T., & Dutt , H. (2022). Analysis of marketing mix and website performance on e-marketplace of agricultural products. In ICT Analysis and Applications (pp. 437-444). Springer Singapore. Darmawan , D., & Grenier , E. (2021). Competitive Advantage and Service Marketing Mix. Journal of Social Science Studies (JOS3), 1(2), 75-80.