Principles of Marketing powerpoint prese

power point

1. Kaninong tagline ako ? 

2. In The Service Of The Filipino ABS-CBN

3. Touching lives, improving life. Procter & Gamble

4. we’ve got it all for you SM Corporation

5. Thirst knows no season Coca-Cola

6. “We find ways.” BDO

7. Good Food, Good Life Nestle Philippines

8. Samahang Walang Katulad San Miguel Corporation

9. I teach, and I touch the future! RIDGEWOOD SCHOOL OF CALOOCAN, INC.

10. PRINCIPLES OF MARKETING

11. “Do not rush into a business just because you have the capital. You’d lose your shirt if you jump into it recklessly. Do your homework first. Study the market and look for that golden opportunity . Whatever business you choose to go into., it must be something that you can pursue with passion.” - Andrew Tan

12. WHAT IS MARKETING ?

13. “ a total system of business activities designed to plan, price, promote and distribute want-satisfying products, services and ideas to target market in order to achieve organizational objectives.” Pagoso and dela Cruz(2001)

14. “ a total system of business activities designed to plan, price promote and distribute want-satisfying products, services and ideas to target market in order to achieve organizational objectives.”

15. “a process of continuously and profitably satisfying a target customer’s needs, wants and expectations, in order to become better than their competition.” Josiah Go and Chiqui Escareal -Go(2011)

16. 3 important points: Customers satisfaction To become better than your competitors Profitability

17. a process of continuously and profitably satisfying a target customer’s needs, wants and expectations, in order to become better than their competition.”

18. AMERICAN MARKETING ASSOCIATION APPROVED July 2013 “the activity, set of institutions, and processes for creating, communicating, delivering , and exchanging offerings that have value for customers, clients, partners, and society at large”

19. VALUE CREATING COMMUNICATING DELIVERING EXCHANGING

20. Two Interacting components of Marketing MARKET COMPANY Company-Firm , Business, Establishment, Office, Bureau, institution, organization, enterprise Market- is composed of people or organizations that need, have the ability, the willingness and the authority to pay for their purchase.

21. - a person or company that advertises or promotes something.

22. CUSTOMER COMPETITION Two Interacting components of Market

23. COMPANY CUSTOMER COMPETITION 3 C’s of Marketing

24. wants

25. 3CS KEY OBJECTIVE Customers To satisfy the needs, wants and expectations of the target customers Competition To outperform competition   Company To ensure corporate health and profit   The key objectives of the 3Cs of marketing are as follows:

26. Input and Output of Marketing Customers Sales Company Competition Profit Market Shares

27. Key Results Area(KRAs) A. SALES -are the result of satisfying the customer’s needs and wants. B. MARKET SHARE- refers to a company's portion of  sales  within the entire  market  in which it operates.

28. 4,100,000,000 54.8%  2,246,800,000 x100

29. Needs are the basic reason or the minimum requirement consumers look for in a product or service.

30. wants is the desire for products or services that are not necessary, but which consumers wish for

31. EXPECTATIONS – are values or intangibles associated with a product or service.

32. S S

33. DISTINGUISH IF IT IS NEED OR WANTS NEED WANTS S

34. NEEDS WANTS

35. NEEDS WANTS

36. NEEDS WANTS

37. NEEDS WANTS

38. NEEDS WANTS

39. NEEDS WANTS

40. NEEDS WANTS

41. NEEDS WANTS

42. NEEDS WANTS

43. NEEDS WANTS

44. Activity 1: Online Selling Pa-mine po! How much? Present any product/brand available in your home. The objective of this activity is to try to convince your classmates that the worth of the product you choose is more than its face value. Present your “pitch” in front of the class(virtual). You will then give suggested retail price (SRP) based on how much value you believe the product actually holds.

45. Your objective: after your pitch, the class will be asked for a show of hands on how many of them will actually consider buying your product for your SRP, which should be higher than the face value. Presentation time: 30 seconds to 1 minute per student. Submission is through your schoology accounts.

46. Criteria Details Total Points Your Points Effectiveness of pitch Were there any takers for the proposal? 20 Creativity of pitch How innovative was the sales pitch? 15 Insights What insights did the group gain from the process 15 TOTAL 50

47. Activity 1. Situational Analysis The Television show, Eat Bulaga (EB) of GMA 7, is the longest-running noontime TV variety show in the Philippines. Originally, Eat Bulaga started in RPN9 in July 30, 1979, and then transferred to ABS-CBN in 1989 before their present home in GMA7 since 1995. In the beginning, EB was not rating well against the leading show at that time. Student Canteen, but it took over the lead after 2 years. It lost leadership for 2 years to Magandang Tanghali Bayan (MTB) with its interesting “ Pera or Bayong” game segment in 1998. It has competed with other ABS CBN noontime shows such as Wowowee (featuring Willie Revillame ) and It’s Showtime (featuring Vice Ganda)

48. 3Cs Key Questions CUSTOMERS Q1: Who are the target markets of Eat Bulaga ? ____________________________________________________________________________________________________________________________ Q2: What are the needs, wants and expectations of the target markets? ____________________________________________________________________________________________________________________________Q3: How can they be satisfied continuously? __________________________________________________________________________________________________________________________________________

49. Q4: Who are their direct and indirect competitors __________________________________________________________________________________________________________________________________________________ Q5: How can they be satisfied continuously? __________________________________________________________________________________________________________________________________________________ COMPETITORS

50. Q6: How can the show maximize its profitability without alienating its customers’ needs, wants and expectations? _________________________________________________________________________________________ Q7: What metrics do we use to measure success? __________________________________________________________________________________________ COMPANY

51. ACTIVITY. Online selling A. For the performance task create a five-minute vlog to persuade prospective clients to buy your product. To be uploaded to your schoology accounts.

52. VERY GOOD GOOD FAIR POOR 1. Marketing Creativity 2. Marketing Persuasion 3. Marketing Ability

53. STRENGTHS WEAKNESSES

54. END