PRINTED MATERIALS

Reported by Cortez
BEED-ECE
WMSU
2013-2014

1. Printed materials As used in this policy, the term “ printed materials ” means any publication, document, or record including, but not limited to, the following: newspapers, magazines , books, photographs, drawings, prerecorded magnetic audio tape.

2. Examples of Printed materials: Store flyers Calendars Signs Charts Menus Phone books Labels Alphabet posters

3. Advantages of Print Materials; Extremely portable.  Print materials can be used in any location. High comfort level.  Most students are very comfortable using print materials to learn. Cost effective.  Print materials can be created and duplicated with little expense. Readily available.  Many distance learning courses can take advantage of existing textbooks, thus saving the time and expense of creating custom materials.

4. LIMITATIONS: Text also has limitations. The most obvious drawback of text as a knowledge building and communication tool is that it lacks the inherent expressiveness of speech. When speech is transcribed into text, it loses many of its unique qualities - tone, rhythm, pace and repetition that helps to reduce memory demands and support comprehension.

5. . A transcript may accurately record the spoken words, but the strategic and emotive qualities and impact of speech are diminished on the page. Furthermore, the cognitive demands of organizing ideas into acceptable syntax, conventions, and presentational form can pose significant barriers to using text for expression among both novice and expert writers alike.

6. INTEGRATIONS: . Solution-processed electronic materials have been developed to enable manufacturing platforms complementary to conventional silicon technology. These electronic inks can be deposited and patterned by common printing tools such as inkjet printers and gravure presses. Importantly, the printing process is compatible with many substrates ranging from plastics to fibers, to potentially integrate electronics on any surface.

7. UTILIZATION: The many advantages offered by printed publications make them one of the most used communications tools in outreach campaigns. Publications can reach large audiences with more targeted, technical and detailed information than that which can be communicated through press releases advertisements. Publications are handy educational tools that remain with the target audience for future reference and consultation.

8. An obvious disadvantage of publications is the cost related to their mailing and printing. Perhaps a more important disadvantage for publications is that they are only as effective as their distribution. Appropriate mailing lists and distribution at special events and key locations are essential to the communications success of publications.