Private practICE -DR AJAY DUDANI

PRIVATE PRACTICE IN MEDICINE AND OPHTHALMOLOGY

1. Jumping into private practice Ajay dudani Prof K J Somaiya Medical College Mumbai Retina Centre Zen Eye Centre

2. Private practice To engage in one’s profession as an independent provider rather than an employee Doctor who is independent of economic or policy control by professional peers

3. jumping Into a snake pit Swimming with sharks To conclusion

4. My life story Third MBBS my Dad passed away Mom working as railway doc Did MS ophth and fellowship at SN and Japan Tried procrastinating went to USA Got back started in matchbox polyclinic Operate in nursing home Cheap appa instruments

5. Life ( contd.) Visiting charitable and eye clinics After 5 yrs bought Zen centre After 10 yrs M umbai retina centre Start small get big But today’s day start with a bang

6. F reedom Do what you wish No modern slavery Individual versus system Pragmatic approach Subvert the system to your benefit

7. Being your own boss Give direction to your ship Start up company Best of both worlds Research and clinical Visiting consultant to hospitals Teaching faculty in med school

8. Innovation Pave new roads Your own staff Organizational leadership Atlas with weight on your shoulders

9. Price to pay Nursing home act Change of user Clinical establishment act Real estate costs Insurance companies and TPA torture Big fish eating small fries Exorbitant costs of equipment Avoid keeping up with the Jones

10. Captain of starship Take credit Also absorb t he blame Get up and fly again higher

11. Create your own destiny Make tomorrow a better day Positive attitude Take your team with you

12. Do charity work Charity begins at home Discounts to deserving No hospital paperwork

13. Building patient base Strategic location Diligent patient care Never refuse emergencies Get to know other doctors Don’t consider other rivals Retinal referrals

14. Find a niche in practice Find a thing that excites you CSCR or OCT Get involved in research and trials Academics Manuscript reviewer Newer technologies and trends

15. Principals of private practice Patient satisfaction is paramount Not only treat but…… Understand their worries and fears and anxieties Good doctors make great clinical decision Outstanding doctors do the same in a environment of patient comfort

16. Robust career tips Always focus on what is best for your patients This will help you more than anything Best marketing is the care you provide Take the time to explain and understand patients Extra care for referred patients

17. Primum non nocere Treat often Cure sometimes Comfort always

18. Best part Private practice allows balance for… Family time Personal time Work time Play time academia

19. Advice to youth Hard work , hard work and then more hard work Intelligence is great but….. Integrity is of paramount importance Keep pushing the envelope …. For greater good Never give up

20. Benefits of private practice You get to everything :HR ,marketing ,finance You are in top position Your imprint on practice Relaxed family like atmosphere Decision making swift and straightforward More creative Management career

21. 5 mistakes of PP Time is of essence : soon after fellowship Show me the money : loans , capitalization Hire slow, fire fast: motivated staff Technology chase : new stuff Medicine is business : slay the beast

22. Private practice is dead I am solo practitioner and love it Challenges are great Fear of the unknown Historically we are small business men healers Entrepreneurial types versus autonomy Mark TWAIN :classic rejoinder to he had died “GREATLY EXAGGERATED”

23. THANK YOU