Procter and Gamble (P&G) Company overview

An overview of the company Procter and Gamble with focus to its famous product Gillette

1. “TOUCHING LIVES, IMPROVING LIVES” PRESENTED BY- AKHIL RAJ, DEEPAK, JAYAKRISHNAN, AMAL RAJ

2. Founded in 1837 American multinational consumer goods company Headquartered in Ohio , United States Operates around 300 brands Employees around 130000 people INTRODUCTION

3. Industry Consumer goods Area served Around 80 countries Founders William Procter James Gamble Products Foods, beverages, cleaning agents and personal care products INTRODUCTION In 2011, Fortune magazine ranked P&G at fifth place of the "World's Most Admired Companies" list Procter and Gamble is a tier one sponsor of the London's Olympic Games 2012 and sponsors 150 Athletes.

4. KEY PEOPLE WILLIAM JAMES PROCTER GAMBLE &

5. LOGO EVOLUTION

6. VISION & MISION VISION Be, and be recognized as, the best consumer products and services company in the world. MISSION Provide branded products and services of superior quality and value that improve the lives of the world's consumers.

7. SWOT ANALYSIS STRENGTH WEAKNESS Product innovation - Views Product performance only Offers multiple Products - Customer concentration Strong Brand Image - Increased promotional spending to keep health sales Strong Customer Loyalty Diversified Business Structure OPPURTUNITY THREATS Going Green Eco Friendly - High levels of competition Emerging Markets - Raw material and energy price increases Selling directly to consumers - Potential Gillette integration Better Product Experience - Vicks banned in US market

8. PRODUCT MIX

9. Founded by King C Gillette. 1 st Product – Double edged, T shape disposable razors. Develops new markets by opening London Offices. Net Sales exceed $8 Billion. Operates around 300 brands in 80 countries and employees around 130000 people

10. Razors Shaving Gels Deodorants Body Wash Skin Care Hair Care GILLETTE – PRODUCT LINE

11. GENTS: LADIES: RAZORS Rs. 49 Rs. 310 Rs. 240 Rs. 190 Rs. 129 Rs. 540 Rs. 410 Rs. 390 Rs. 290 Rs. 69

12. Perceived value pricing. Penetrative pricing strategy for vector plus Bundling-Shaving creams/gels along with razors Foams bundled with a Gillette sensor excel usually 33% extra on many variants GILLETTE - PRICE

13. Gillette’s own network in India reaches 1 lakh outlets in 3600 towns Now Using additional P&G distribution channel Hub and spoke approach 20 hub cities and spokes are Tier 2 and Tier 3 cities GILLETTE - PLACE

14. Used sports as a major promotional vehicles. Endorsed by eminent sports personalities. Tie up with the Zapak for the India gaming championship for Mach3 turbo promotion. Focus on brand values, innovation and cutting edge technology Educate consumer on product advancements and improved shaving performance GILLETTE - PROMOTION

15. SEGMENTATION Urban & Semi-Urban area User Status- Regular User, Potential User & Non-users TARGETING Young Men Beauty Conscious Women POSITIONING Super Speed razor, Reducing facial irritation Disposable razors Safety Razor- prevent cuts and allowing for a closer shave

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