Product Deconstruction of Jio Saavn by Souvik Das.pptx

Understanding paint points of Jio Saavan by product teardown and figuring out solution through market research and wireframe Analysis

1. Product Deconstruction Vast Music Library ‘80 Million Tracks’ What is Liked about JioSaavn ‘15 Regional Languages’ Artist Radio Song algorithms enhance the artist radio experience. Streaming Quality A high-quality and efficient audio experience compared to competitors. Souvik Das

2. Product Deconstruction What is Not Liked about JioSaavn Cluttered Music Interface Bad Music Changing UI Aggressive Advertisement Absence of Tab and Search bar on the Playing Screen Confusing Search Lack of Smart Folders and Smart Playlists Audio ads are actually inappropriate sometimes and very repetitive compared to peers

3. 3 Product Deconstruction JIO SAAVN Prime Competitor Bounce Rate of 73% Avg Visit Duration - 01:36 Pages per Visit - 2.64 MALE - 60.91% FEMALE- 39.09% Bounce Rate of 36% Avg Visit Duration - 09:01 Pages per Visit - 6.45 MALE - 52.97% FEMALE- 47.03%

4. Product Deconstruction How can it be Fixed ? Displeasing Home Screen Current Problem: There are too many things clamoring for our attention. Uncertain hierarchy makes it challenging to swiftly find the needed content. Resolutions: Put Content First: Your music preferences should all be prominently displayed on the main tab. Navigation Made Simpler: (Home, Search, My Music, etc.). Carousel-Based Discovery: Employ revolving picture carousels for new releases and mood-based playlists. Confusing Search Current problems: buried search, hard to filter through a wide range of catalogues. Resolutions: Prominent Search: Ensure search is at the top of the home screen and always easily accessible. Intuitive Filters: Categorize results based on Song, Artist, Album, Language, Genre, Mood, etc. Allow multi-filters. Voice Search: Especially crucial for regional language accessibility, enabling a wider user demographic to navigate content. Additional Refinements Cleaner Typography: Consistent font sizes and weights provide clear visual hierarchy. Reduced Color Palette: A more refined color scheme aids readability and minimizes distractions. Onboarding Flow: A simple onboarding for new users explains core features without overloading them

5. Product Deconstruction How can it be Fixed ? Center: Large rotating carousel of curated content And Affiliated ads [Simple Wireframe Analysis] Top: Search bar Below: Recent tracks/playlists Bottom: Tab bar (Home, Search, My Music, Profile) Gender Imbalance In-app Analytics: Music Curation: Audit catalog balance: Reduce bias toward male-marketed genres. Highlight female artists: Actively increase recommendations & playlist presence. Marketing & App Imagery: Inclusive visuals: Analyze colors, images for neutral or broader appeal. Review messaging: Assess language in descriptions and flows for neutrality. Social Features: Moderation focus: Ensure community safety rules are robust & enforced. Promote participation: Actively encourage female voices in social elements. Perceived Use-Case: Expand feature set: Develop content geared towards relaxation, moods, etc. Market diverse use: Highlight non-genre ways to enjoy the app.

6. Product Deconstruction Thank You Souvik Das DOMS IIT KANPUR