Product launch plan

I am sharing the Product Launch Plan for healthcare and Medical devices purpose, You can take some ideas from this slide and might be it will be useful for you for making some Product launch Plan.

1. Product Launch Plan

2. Product Launch Launching a product is just as important as developing a great product and it’s also planned effort to bring a new product to market. Basically ,The goal is to make sure that everyone inside the company, your partners and target customers know about your new product. If you don’t do the product launch effectively and efficiently , customers won’t be aware of your solution and product, or may potentially have a bad impression of your product, and you may not hit your Productivity and profitability goals. Start your product launch plan 4-6 months before launch so that when the product is ready for sale you will be ready to effectively execute a launch the product and achieve Expected Goal of Company.

3. Steps for Product Launch Process & Strategy

4. Target Audience The first step in the product launch process is to accurately identify the target audience which needs to be addressed in the target market. There are some way so we can segmentized and categorized accordingly. Identify your target customer? Who are the product personas? What are your target market segments? What business/Firm segments are you targeting? What are your target market Positioning?

5. Packaging This the second step of product launch and it’s play a crucial role in product packaging because it’s showcasing the uniqueness of product and product values. We generally doing packaging for securing , Display and Promoting our product. Slogan & timeline - The third step in product launch process is to define a time-line which needs to be followed during the product launch. Generally , we use for   brand  slogan is the advertising  tagline  that conveys the   brand's  spirit in the shortest way possible and creating awareness of solution and produ ct in the market so, we can make our presence in the market.

6. Competitor Analysis- This step involve understanding the current market competitor strategy and their market effectiveness. We can also analyze the market trends and values of our product because after analysis we can get the actual scenario of market and follow the current trend. If we are following the trend then we can Penetrate the market and always ready for grabbing the opportunities.

7. Consulting a public relations firm :   Product launch process involves consulting public relations companies for making effective marketing and make wider reach of your product in market. It’s also helpful for making smoothness in marketing strategy.   Product Sheet :  Creating a product sheet having the list of product features and specification is important for product launch process, It will be helpful for the customer for understanding the product details so, they can think about for purchase.

8. Website- Launching a website of company, Product or Brand if you have existing website so, you have to make some change according to the market demand and improvement of your product. Because it’s front face of the organization so, make sure always make website attractive and appropriate for better understanding of anyone.

9. Advertising This is the most important step in product launch process it is the backbone of any organization. There are lot’s of way of advertising Display  Advertising. Video Advertising. Mobile Advertising. Native/ sponsored Advertising. Internet Advertising In this modern era there is various sources of advertising we can use and promote/Spread information about you’re your product. Without advertisement of your product we can’t sustain in the market.

10. Press release and conferences This is the final step where we have to hold a conferences addressing media about product features and the goal of product launching .This initial promotion is vital for successful product launching. There is common ways of Press Release. Launch Release. ... Event Press Release. ... Product Press Release. ... Executive, Staff And Employee Press Release. ... Expert Position Press Release.

11. Marketing communications Strategy Every Business required this strategy for send the right  marketing  message to the right customer through the right medium at the right time, to achieve a Goal and Volume of Sales. There are different-different ways. Collateral materials: Datasheets, brochures . Press events . Tradeshows . Publications . Product evaluations. Online Communication. Company web pages

12. Financials and Launch budget allocation What is the budget plan for Launching? We have to allocate the budget according to the resources and will try to Optimum utilizations of limited resources so, we can increase our Productivity in efficient and effective manners. H ow we are going to allocating the launch budget and give the details in a table. Risk Analysis Assumptions Open Issues Document Approval Core team members

13. Thank You Prepared By – Nikhil Kumar Srivastava Corporate Product Manager AgVa Healthcare