PRODUCT LIFE CYCLE OF NESTLE

THE PRODUCT ARE MAGGI,KITKAT,NESCAFE.

1. Plc of nestle PRESENTED BY:- SHIBSANKAR MANNA SANTOSH PRUSTY SMITA PARIDA PRESENTED TO:- PROF . PRANGYA PARAMITA PANDA

2. PRODUCT LIFE CYCLE The concept of product life cycle (PLC) concerns the life of a product in the market with respect to business/commercial costs and sales measures. The product life cycle proceeds through multiple phases.

3. Introduction This is the stage in which the product has been introduced first time in the market and the sales of the product starts to grow slowly and gradually and the profit received from the product is nominal and non-attained. And do advertisement for awareness about the product to the consumers . Costs are very high Slow sales volumes to start Little or no competition Demand has to be created Makes little money at this stage

4. growth In the growth stage, the product is present already in the market and the consumers of the products are habitual of the product. The customers are becoming satisfied from the product and they bought it again and again. Sales volume increases significantly Profitability begins to rise Public awareness increases Competition begins to increase with a few new Players in establishing market Increased competition leads to price decreases

5. maturity In maturity stage, the cost of the product has been decreased because of the increased volume of the product and profit also. Also, more and more competitors have seen to be leaving the market. In this way very few buyers have been left for the product and this results in less sales of the product. Costs are decreased as a result of production volumes increasing Sales volume peaks and market saturation is reached Increase in competitors entering the market Prices tend to drop due to the proliferation of competing products. There are 3 stage of maturity- Growth Stable Decaying STABLE GROWTH DECAYING

6. decline In this stage, the profit as well as the sales of the product has started to decline because of the deletion of the product from the market. The market for the product in this stage, started to show negative rate of growth and corroding cash flows. Costs become counter-optimal Sales volume decline Prices, profitability diminish Profit becomes more a challenge of production/distribution efficiency than increased sales

7. DASHBOARD

8. Industry Food processing Founded 1866; 152 years ago Founder - Henri Nestlé Headquarters - Vevey , Vaud, Switzerland Area served - Worldwide Key people-Paul Bulcke (Chairman) Ulf Mark Schneider(CEO ) Products - Baby food, coffee, dairy products, breakfast cereals, confectionery, bottled water, ice cream, pet foods ETC . Number of employees Decrease 323,000 (2017 )

9. All brand of nestla

10. 1 997 AT 2015 ALL PRODUCTS OF THE MAGGI BANNED BY GOVT. FOR DRUGS CASE.AND THE PRODUCT RELAUNGH AT 2016 THROUGH MODIFICATION .

11. INTRODUCTION

12. tata On that time many competitors are introduced in the market as like tata global beverages. Nestel starts to modify the product as Nescafé Original, Nescafé Classic, Nescafé Gold Blend Half Caff , Nescafé Gold Blend Decaf, Nescafé Alta Rica Decaff , Nescafe Blend 43 etc. (2000 to NOW) (1965 to 2000)

13. conclusion   product life cycle  is a very important concept within an organization. In order to make a product  survive in the market as long as possible, it is very essential for the marketers to understand the product life cycle  so as to provide/design effective marketing strategies for each phase of PLC .