Product mix of nestle

Product mix, also known as product assortment or product portfolio, refers to the complete set of products and/or services offered by a firm. A product mix consists of product lines, which are associated items that consumers.

The term "marketing mix" is a foundation model for businesses, historically centered around product, price, place, and promotion. The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".

Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by revenue and other metrics, since 2014

1. PRODUCT MIX NEERAJ SINGH BCH18173 TUSHAR SACHDEVA BCH18170

2. NESTLE IS A SWISS MULTINATIONAL FOOD AND BEVERAGE COMPANY. IT IS THE LARGEST FOOD COMPANY IN THE WORLD MEASURED BY REVENUES. IT IS MARKETING OVER 2000 BRANDS AND IS PRESENT IN 187 COUNTRIES WORLDWIDE. IT OPEARTES NEARLY 447 FACTORIES ACROSS 5 CONTINENTS AND EMPLOYS OVER 3,39,000 EMPLOYEES WORLDWIDE.

3. PRODUCT MIX A PRODUCT MIX IS THE SET OF ALL PRODUCTS A PARTICULAR SELLER OFFERS FOR SALE. IT CONSISTS OF VARIOUS PRODUCTS LINES AND HAS A CERTAIN LENGTH, WIDTH, DEPTH AND CONSISTENCY . NESTLE HAS AN EXTENSIVE PRODUCT MIX TARGETED AT DIFFERENT SEGMENTS OF THE MARKET. ITS PRODUCT LINES CARTERS THE NEED OF AN INFANT, YOUNG CHILDREN, ADULTS WHO ARE CONCERNED WITH THEIR HEALTH AND ATHLETICS WHO WANTS A PERFORMANCE BOOST.

4. PRODUCT WIDTH OF NESTLE IT REFERS TO THE NUMBER OF SEPARATE PRODUCT LINES OFFERED BY A COMPANY. NESTLE HAS MAJORILY 8 PRODUCT LINES, WHICH ARE AS FOLLOWS: BABY FOOD BOTTLED WATER CEREALS CHOCOLATES AND CONFECTIONERY PREPARED DISHES AND COOKING AID DAIRY HEALTHCARE NUTRITION PETCARE

5. BABY FOOD

6. BOTTLED WATER

7. CEREALS

8. CHOCOLATES AND CONFECTIONERY

9. PREPARED DISHES AND COOKING AIDS

10. DAIRY

11. HEALTH CARE NUTRITION

12. PETCARE

13. NESTLE ORGANIC IN MAY 2019, THE NESTLE ANNOUNCED THAT IT WILL SOON BE ENTERING INTO ORGANIC FOOD AND BEVERAGES WITH THE LAUNCH OF ORGANIC PRODUCTS IN MILK AND NUTRITION CATEGORY, WITH ITS INNOVATION STRATEGY TO TAP NEW CONSUMER OPPORTUNITIES.

14. PRODUCT LENGTH OF NESTLE THE TOTAL NUMBER OF ITEMS THE COMPANY CARRIES WITHIN ITS ALL PRODUCT LINES.

15. PRODUCT DEPTH OF NESTLE DEPTH OF A PRODUCT MIX MEANS THE TOTAL NUMBER OF VARIATIONS FOR EACH PRODUCT A COMPANY OFFERS WITHIN A PARTICULAR SEGMENT. THERE MAY BE DIFFERENT VARIATIONS IN THE PRODUCT. EXAMPLE: SIZE, FLAVOUR, TASTE, ETC.

16. BABY FOOD (CERELAC)

17. CHOCOLATES AND CONFECTIONERY

18. PREPARED DISHES AND COOKING AIDS

19. consistency FINALLY, THE CONSISTENCY OF A PRODUCT MIX COMPLETES OUR FOUR PRODUCT MIX DECISIONS. IT REFERS TO HOW CLOSELY RELATED THE PRODUCT LINES ARE IN TERMS OF END USE, PRODUCTION REQUIREMENTS, DISTRIBUTON CHANNELS OR ANY OTHER WAY. NESTLE’S PRODUCT LINES ARE CONSISTENT AS THEY ARE CONSUMER GOODS THAT GO THROUGH THE SAME DISTRIBUTION CHANNELS.

20. NESTLE R&D SINGAPORE PLAYS AN IMPORTANT ROLE IN THE DEVELOPMENT OF PRODUCTS FOR NESTLE NUTRITON. IT HAS LARGEST R&D NETWORK OF ANY FOOD COMPANY WITH 34 R&D FACILTIES AND OVER 5000 PEOPLE INVOLVED IN R&D.