Product Portfolio, Product line, Line filling, Line Stretching

Product Portfolio
Product line
Line filling
Line Stretching
Product line width
Product Line length

1. product portfolio: Mirza Muhammad Essa Baig BBA(HCM) 3 rd Batch

2. product portfolio: Refers to a firm's complete product line and/or services. Width , also known as breadth, refers to the number of product lines offered by a company The total number of products in a firm's product portfolio is referred to as its length . The number of variants within a product line is referred to as its depth . 2

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5. A product line is a set of related items marketed by the same firm under a single brand name. OR; A product line is a collection of products sold by a company to a particular target market. 5 Product line :

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7. Line filling: Adding new items to an existing product line to ensure that there are no gaps into which competitors can move 7

8. Line Stretching: Companies usually introduce new products into their existing product lines. the use of an existing product's brand name for a new item in the same product line 8

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10. Product line width: Product line width is defined as the number of parallel product lines offered by a brand or firm. 10

11. Product Line length: Product Line length refers to the number of products/brands that fall within a particular product category/line. 11

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