Product Presentation Sample

Marketing Project

1. Product Presentation Group 3

2. COMPANY BACKGROUND

3. Pastry NAMED Inc. w as established on January 18, 1966 Organized by a four boy buddies Originated from a simple hobby making pastry they established a small pastry shop named Shop of Sweets which later on become and re-organized as Pastry NAMED Incorporation This establishment focuses on making sweets product. One of their new launch products is the Mr. P which was discovered by one of the Board of Directors when he looks for a perfect recipe for his child who prefers candies than any healthy foods.

4. Mission Our product is commited to provide healthy delicates that suits the taste of consumers and thier budget as well.

5. Vission Our vision is to serve the best ingredients for the customers and to be known with this product with our hard work and dedication to our business also to become the customer’s first choice and one of the famous pastillas in the field of candies.

6. Objectives To provide healthy delicacies that suits the taste of the consumers and to their budget as well. To promote vigorous competition among other competitors by giving equilibrant and just price .

7. TARGET MARKET

8. THE PRODUCT

9. The Nature of the Product

10. The Product Parts and Features Generic Name : Snow Ball Brand : PNAMED Brand Name : Mr. P Trade Name : Pastry NAMED Incorporation Trade Mark : Product Servicing : Call us at Tel #: (082) 222 - 4824 Email us at: www.pnamedinc.com Visit us: Maa Road, Davao City

11. The Product Parts and Features Brand Mark Company Logo

12. The Product Parts and Features Quality Mark

13. The Product Parts and Features   Barcode Product Warranties

14. The Product Parts and Features   Levels Types Kinds Primary Foil Non-Biodegradable Disposable Secondary Bottle Non-Biodegradable Reusable

15. THE PRICE

16. Pricing Strategy Used

17. Computation of Price Variable Cost Php 15.00 Fixed Cost 650,000.00 Expected Unit Sales 80,000 Mark Up Percentage 25 % Unit Cost = Variable Cost + Fixed Cost /Unit Sales = 15+ 650,000/80,000 = Php 23.13 Mark Up Cost = Unit Cost = 23.13 = Php 30.84 1 - % of Mark – up 1-.25 Break-even Volume = Fixed Cost = 650,000 = 41035 Price – Variable Cost 30.84 - 15.00

18. THE PLACE

19. Flow Chart of Distribution

20. Market Coverage Strategy

21. Strength of Distribution Strategy

22. THE PROMOTION

23. Use of Tri-Media TV Ads Radio Ads Prints Ads

24. TV Ads

25. Radio Ads

26. Prints Ads