INTRODUCTION DEFINITION: “The group of features and characteristics of a saleable good which determine its desirability and which can be controlled by a manufacturer to meet certain basic requirements defines product quality”. Product quality is the product's ability to fulfil the expectations and needs set by the end user DUPLICATE PRODUCT ORIGINAL PRODUCT 2 PRODUCT QUALITY
CLASSIFICATION 3 PRODUCT QUALITY
IMPORTANT FACTORS FOR PRODUCT QUALITY THEY INCLUDE :- The type of raw materials used for making a product . How well are various production-technologies implemented ? Skill and experience of manpower that is involved in the production process . Availability of production-related overheads like power and water supply, transport, etc. 4 PRODUCT QUALITY
SPECIFICATION AND CHARACTERISTICS Specifications and product characteristics include Dimensions :- length, diameter, thickness or area Physical properties :- weight, volume or strength Electrical properties :- resistance, voltage or current Appearance :- finish, colour or texture Functional qualities :- output or kilometre per litre Effects on service :- taste, feel or noise level. 5 PRODUCT QUALITY
NEED FOR PRODUCT QUALITY If a product fulfils the customer’s expectations, the customer will be pleased and consider that the product is of acceptable or even high quality. Quality needs to be defined, which vary from product to product. To ensure product quality, the entire process of producing the product must be “ E stablished” and “Streamlined” . This invariably includes:- Fixing product specifications. Preparing product design. Procuring suitable raw materials. Preparation for manufacture. Manufacturing and post manufacturing. End/Final product in the hands of the customer. 6 PRODUCT QUALITY
NEED FOR PRODUCT QUALITY (contd).. In many instances, however, the correction of quality deficiencies is also required at the end of the process since in spite of all the efforts made, the required quality will sometimes not be attained and a company may be faced with a pile of scrap and rework. Corrective and preventative actions have to be taken to avoid unnecessary wastage and rework. 7 PRODUCT QUALITY
FOCUS ON PRODUCT QUALITY 8 PRODUCT QUALITY
PARAMETERS OF PRODUCT QUALITY Eight Parameters can be used at a strategic level to analyse product quality characteristics. They are as follows :- Performance Features Reliability Conformance Durability 9 Serviceability Aesthetics Perceived Quality PRODUCT QUALITY
PERFORMANCE Performance refers to a product's primary operating characteristics. This dimension of quality involves measurable attributes; brands can usually be ranked objectively on individual aspects of performance. 0-60 mph – 2.7sec 0-60 mph – 9sec Acceleration Bugatti Toyota Prius 10 PRODUCT QUALITY
FEATURES Features are additional characteristics that enhance the appeal of the product or service to the user. Secondary aspects of performance. Ex :- Cruise control, Leather seats, Smart parking 11 PRODUCT QUALITY
RELIABILITY Reliability is the likelihood that a product will not fail within a specific time period. This is a key element for users who need the product to work without fail. The likelihood that the product will not fail within a specific time period. The common measure of reliability is the failure rate per unit time 12 PRODUCT QUALITY
CONFORMANCE Conformance is the precision with which the product or service meets the specified standards. To what extent the product design and the operating characteristics meet the pre-established standards. Service businesses measures is of conformance normally focus on accuracy and frequent mistakes . 13 PRODUCT QUALITY
DURABILITY Durability measures the length of a product’s life. When the product can be repaired, estimating durability is more complicated. The item will be used until it is no longer economical to operate it. Reliability and Durability are closely linked 14 PRODUCT QUALITY
SERVICE ABILITY Serviceability is the speed with which the product can be put into service when it breaks down. Means the consumer's ease of obtaining repair service This includes: Responsiveness of service personnel Willingness of repair personnel Reliability of service Speed 15 PRODUCT QUALITY
AESTHETICS Aesthetics is the human perception of beauty, including sight, sound, smell, touch, taste, and movement. Aesthetics refers to how the product looks, feels, sounds, tastes or smells . This is a matter of personal judgment. 16 PRODUCT QUALITY
PERCEIVED QUALITY Perceived Quality is the quality attributed to a good or service based on indirect measures. Reputation is the primary stuff of perceived quality The perceived quality may be base on images, advertising and brand names. Perception is not always reality. 17 PRODUCT QUALITY
IMPORTANCE OF PRODUCT QUALITY 18 PRODUCT QUALITY
IMPORTANCE OF PRODUCT QUALITY Importance of product quality can be seen through two sides: For company : This is because, bad quality products will affect the consumer's confidence , image and sales of the company. It may even affect the survival of the company. So, it is very important for every company to make better quality products. 2. For consumers : They are ready to pay high prices, but in return, they expect best-quality products. If they are not satisfied with the quality of product of company, they will purchase from the competitors. Nowadays , very good quality international products are available in the local market. So, if the domestic companies don't improve their product’s quality , they will struggle to survive in the market. 19 PRODUCT QUALITY
PRODUCT QUALITY ASPECTS 20 PRODUCT QUALITY
PRODUCT QUALITY TESTING Testing is done as an integral part of the manufacturing process to ensure quality. Product testing seeks to ensure that consumers can understand what products will do for them and which products are the best value . PRODUCT TESTING: Income testing- it prevent the entry of those goods that do not fulfill the quality requirements from entering the production process In-process testing- it provides data for making decisions on the product as well as the process Final testing- it is done only when the manufacturing process is complete. 21 PRODUCT QUALITY
Purpose of Product testing Determine if, or verify that, the requirements of a specification, regulation, or contract are met Decide if a new product development program is on track: Demonstrate proof of concept Provide standard data for other scientific, engineering, and quality assurance functions Validate suitability for end- use Provide a basis for technical communication Provide a technical means of comparison of several options 22 PRODUCT QUALITY
Provide evidence in legal proceedings: product liability, patents, product claims, etc. Help solve problems with current product Help identify potential cost savings in products 23 PRODUCT QUALITY Purpose of Product testing ( Contd..)
Example: DAIRY PRODUCT: Quality control of milk products and packing are carried out by equipped laboratories in the factory. Procedural steps: Receive Milk Take a sample Conduct Physical, chemical, sensory tests of raw milk Milk received in the lab is to identify whether it meets the necessary standards or not. Example of an Ice-cream: it needs to be smooth not grainy so therefore testing should be done so that the quality of the product can be maintained. Example of a table: it should be smooth not rough from the top so therefore testing should be done to maintain the quality of the product. 24 PRODUCT QUALITY