ProductCon 2024 Presentation by Mike Cieri.pdf

ProductCon 2024 Presentation by Mike Cieri.pdf

1. Michael Cieri, Chief Product Officer
How to Build a Suite
of Products That Scale
and Connect Seamlessly

2. Michael Cieri, Chief Product Officer
MIKE CIERI

3. Michael Cieri, Chief Product Officer
What I’ve Learned

4. Michael Cieri, Chief Product Officer
•Act 1: Importance of the first product
•Act 2: “Better Together” - Leveraging earlier success for subsequent products
•Act 3: Evolving company and culture to support product ecosystems
Agenda

5. Michael Cieri, Chief Product Officer
Act 1:

The first product’s
success paves the
way

6. Michael Cieri, Chief Product Officer
Square and Gusto have built strong multi-product ecosystems
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7. Michael Cieri, Chief Product Officer
Square’s first product was not an ecosystem

8. Michael Cieri, Chief Product Officer
Neither was Gusto’s

9. Michael Cieri, Chief Product Officer
Solves a horizontal need
Large market with a good amount
of fragmentation
Unique data capture
Meaningful improvement
over the status quo
How did the first product set the stage for a multi-product ecosystem?

10. Michael Cieri, Chief Product Officer
Act 2:

Leveraging
advantages to build
the next set of
products

11. Michael Cieri, Chief Product Officer
The customers are
already here, you can
reach them
Advantage 1: Awareness
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12. Michael Cieri, Chief Product Officer
One less platform for
customers to manage
Advantage 2: All-in-one

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13. Michael Cieri, Chief Product Officer
Leveraging data
generated from the
foundational offering
Advantage 3: Data Integration
1234

14. Michael Cieri, Chief Product Officer
Leveraging unique
insight through data
Advantage 4: Unique Insights
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15. Michael Cieri, Chief Product Officer
Unique
Insights
Data
Integration
All in oneAwareness
1 2 3 4
“Better Together” - New products need to take
advantage of at least one of the following


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16. Michael Cieri, Chief Product Officer
Act 3:

Evolving the
company to support
a multi-product
ecosystem

17. Michael Cieri, Chief Product Officer
Mindset shift: Singles and doubles for products 2+

18. Michael Cieri, Chief Product Officer
Good Taste
A strong product culture
that pushes for solving
real customer problems
with each new thing.
Platforms
A tax until they are not,
and enable rapid speed
(Payments, People graph,
Auth and permissions,
infrastructure).
Design Systems
Present yourself as one
company to the customer,
living consistently with the
attributes that made
Product A successful.
Three additional keys to ecosystem success

19. Michael Cieri, Chief Product Officer
•First product’s success in large market generates unique data set or capabilities
•Always push for Better Together second acts that utilize advantages
•Build company and culture to support product ecosystems
Closing

20. Michael Cieri, Chief Product Officer
Thank you (and, we’re hiring)