Production of text in broadcasting and emerging media

Discussion

1. PRODUCTION OF TEXT IN BROADCASTING AND EMERGING MEDIA

2. August 22, 2025

3. Faculty in Charge Profile: Name: Dr. Melvin N. Espineda Education: Postgraduate – Doctor in Sustainability (University of the Philippines) Postgraduate – Doctor of Communication (University of the Philippines) Graduate – Master of Development Communication (University of the Philippines) Undergraduate – AB Broadcast Communication (University of the East) Contact Information: Email: [email protected]

4. Career path:

5. House rules Attendance: Only 10 absences are allowed in this subject. Absences will only be excused if it is VALID.

6. House rules Submission of requirements(s): DEADLINE is a DEADLINE. Extension will only be given for a valid reason. PLAGIARISM is a mortal sin for this course.

7. House rules To pass this subject: Follow the LRC L – isten Cellphones and other gadgets are not allowed to use during the lecture R – espect Do not talk to your seatmate unless you were told to do so. C – omply Submit all the requirements at the time given.

8. Course description:

9. COUrse objectives: At the end of this course, students will be able to: Identify and evaluate audience needs in media content. Apply ethical standards in media production. Develop proposals that ensure proper representation in media texts. Analyze and interpret media texts using theoretical frameworks. Determine appropriate media platforms for content distribution. Produce creative media content integrating editing principles.

10. Good luck and let’s have a semester full of learning and fun!

11. Media text Prepared by: Dr. Melvin N. Espineda

12. What is media text It refers to any media product we wish to examine and from which we derive meaning value. It could be newspaper and magazine articles, comics, films, TV shows, music, performances, interviews, or talks.

13. Broadcasting

14. TV shows It encompasses a wide variety of content, from dramas and comedies to news programs and reality TV. 

15. Radio programs a wide variety of content, including news, music, talk shows, dramas, and interviews, using electromagnetic waves to reach listeners with radio receivers

16. Emerging media Podcast Vodcast Vlog Streaming

17. Podcast A podcast is an episodic series of digital audio or video files that a user can download to listen to. Alternatively, the word "podcast" may refer to the individual component of such a series or to an individual media file.

18. Vodcast It is a podcast with a video element, essentially a video version of a podcast.  The term is a blend of "video" and "podcast" or "video on demand cast". Vodcasts often consist of recorded podcast sessions filmed with cameras, but can also include graphics, animations, or other visual aids

19. Vlog Also known as a video blog or video log, is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata.

20. Streaming The process of transmitting audio or video content over the internet in a continuous flow of data, allowing users to consume it in real-time without needing to download the entire file first.

21. End of Presentation