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1. TEAM PROJECT Presented by Group 3 DONG NAI UNIVERSITY

2. Overview of Why Project Choice Ss’ grade: University-level of English major Textbook: Mindset 2, Unit 3 – Theme: News & Media, Writing skill The Media industry of Dong Nai province does not meet the demands The Group was asigned to do the theme of New & Media Project : How to improve the Media industry of Dong Nai province MEDIA INDUSTRY: Newspaper, web portal, Radio and Television

3. Driving questions How can we promote the Media industry of Dong Nai province?

4. Learning goals Students can understand the benefits of media in developing the local economy and culture 2. Students are able to create a proposal about how to promote the Media of Dong Nai province

5. Project summary PHASES C ollaborate on researching the reality of the Media industry of Dong Nai province C larify the problems or weak sections of the field I identify solutions to solve the problem D raft an essay as a proposal about how to promote T he Media industry of Dong Nai province Present the proposal in front of the class, and get feedback from teacher and peers R eflection and evaluation: Self – Peer – Teacher The Project, after being corrected and adjusted To be saved for future curriculum and future study

6. PROPOSAL INTRODUCTION 2. OBJECTIVE 3. STRATEGIES 4. IMPLEMENTATION PLAN 5. CONCLUSION 6. BUDGET

7. Major product: Proposal Introduction: The media industry in Dong Nai province plays a crucial role in disseminating information, fostering public discourse, and promoting cultural and economic development. However, to thrive in today's digital age and competitive media landscape, it requires strategic promotion and support. This proposal outlines several initiatives aimed at boosting the media industry in Dong Nai province. Objectives: - Enhancing Digital Transformation: Facilitate the transition of traditional media outlets to digital platforms, thereby expanding their reach and audience engagement. - Supporting Media Independence: Ensure editorial freedom and independence from political or commercial influences to uphold journalistic integrity. - Encouraging Innovation: Foster innovation in content creation, delivery methods, and audience interaction to stay relevant in a rapidly evolving media environment. - Promoting Collaboration: Facilitate partnerships between media outlets, educational institutions, and tech companies to leverage expertise and resources for mutual benefit.

8. Major product: Proposal Strategies: - Digital Skills Training Programs: Launch workshops and training sessions on digital media skills (social media management, content creation for online platforms, data journalism) for journalists and media professionals in Dong Nai province. Partner with universities and technical institutes to integrate digital media courses into their curriculum. - Financial Support and Incentives: Establish grants or subsidies to assist media outlets in Dong Nai with digital transformation initiatives, such as website development, multimedia content production, and digital marketing. Provide tax incentives for businesses investing in local media projects or advertising with local media outlets. - Promotion of Local Content: Create a platform or directory showcasing local media content, including news, documentaries, cultural programs, and entertainment, to promote Dong Nai's unique identity and stories. Organize local media festivals or events to celebrate and highlight the achievements of media professionals and content creators in Dong Nai province. - Advocacy for Media Freedom: Establish a regulatory framework that safeguards media independence and freedom of expression, ensuring transparency and accountability in media practices. Conduct awareness campaigns on the importance of media freedom and its role in democracy and civic engagement. - Collaborative Initiatives: Facilitate networking events, forums, and conferences where media professionals, tech innovators, and policymakers can exchange ideas and collaborate on new media ventures. Encourage partnerships between local media outlets and technology firms to explore innovations such as virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) in media content creation and delivery.

9. Major product: Proposal Implementation Plan: Phase 1 (Immediate Actions): Launch digital skills training programs within the first six months, targeting at least 50 media professionals and students. Establish a task force to develop guidelines for financial support and incentives, with implementation expected within the next fiscal year. Phase 2 (Medium-Term Goals): Roll out promotional campaigns highlighting local media content and initiatives, with a focus on enhancing audience engagement and expanding viewership. Advocate for media freedom protections through legislative efforts and public advocacy campaigns. Phase 3 (Long-Term Sustainability): Evaluate the impact of initiatives through surveys and feedback mechanisms, adjusting strategies based on results to ensure long-term sustainability and growth of the media industry in Dong Nai province. Expand collaboration opportunities with regional and international media organizations to further enhance industry standards and practices.

10. Major product: Proposal Conclusion: Promoting the media industry in Dong Nai province requires a comprehensive approach that integrates digital transformation, supports media independence, fosters innovation, promotes local content, and encourages collaboration. By implementing the strategies outlined in this proposal, Dong Nai can position itself as a hub of vibrant and resilient media activity, contributing significantly to its socio-economic development and cultural richness. Budget: Digital skills training programs: $50,000 Financial support and incentives: $200,000 (including grants and tax incentives) Promotion of local content: $30,000 Advocacy and awareness campaigns: $20,000 Collaborative initiatives and events: $50,000 Total: $350,000

11. Making it public: To be saved for future curriculum and study Key project documents Rubrics, essential project design elements checklist

12. Rubrics Traits 4 3 2 1 Focus & Details (2,5 points) There is one clear, well- focused topic. Main ideas are clear and are well supported by detailed and accurate information. 2.0 - 2.5 points   There is one clear, well- focused topic. Main ideas are clear but are not well supported by detailed information. 1.6 - 1.9 points   There is one topic. Main ideas are somewhat clear.   1.2-1.5 points The topic and main ideas are not clear.     0-1.1 points   Organization (2,5 points) The introduction states the main topic, and provides an overview of the paper. Information is relevant and presented in a logical order. The conclusion is strong. 2.0 - 2.5 points The introduction states the main topic and provides an overview of the paper. A conclusion is included.     1.6-1.9 points The introduction states the main topic. A conclusion is included.     1.2 -1.5 points There is no clear introduction, structure, or conclusion.     0-1.1 points Voice (1.5 points) The author’s purpose of writing is very clear, and there is strong evidence of attention to audience. The author’s extensive knowledge and/or experience with the topic is/are evident.   1.5 points The author’s purpose of writing is somewhat clear, and there is some evidence of attention to audience. The author’s knowledge and/or experience with the topic is/are evident.   1.2 - 1.4 points The author’s purpose of writing is somewhat clear, and there is evidence of attention to audience. The author’s knowledge and/or experience with the topic is/are limited.     0.9 – 1.1 points The author’s purpose of writing is unclear.         0-0.8 point Word Choice (1.5 points) The author uses vivid words and phrases. The choice and placement of words seems accurate, natural, and not forced.   1.5 points The author uses vivid words and phrases. The choice and placement of words is inaccurate at times and/or seems overdone. 1.2 – 1.4 points The author uses words that communicate clearly, but the writing lacks variety.        0.9 -1.1 points The writer uses a limited vocabulary.       0-0.8 points Sentence Structure, Grammar, Mechanics, & Spelling (2 points) All sentences are well constructed and have varied structure and length. The author makes no errors in grammar, mechanics, and/or spelling.     1.9 -2.0 points Most sentences are well constructed and have varied structure and length. The author makes a few errors in grammar, mechanics, and/or spelling, but they do not interfere with understanding. 1.4 -1.8 points Most sentences are well constructed, but they have a similar structure and/or length. The author makes several errors in grammar, mechanics, and/or spelling that interfere with understanding. 0.9 – 1.3 points Sentences sound awkward, are distractingly repetitive, or are difficult to understand. The author makes numerous errors in grammar, mechanics, and/or spelling that interfere with understanding. 0 – 0.8 points