project on Asian Paints consumer perceptiom.pptx

paint report

1. Asian Paints. Tanay Patel 23PG171026 MIS

2. Introduction Asian Paints Limited was established way back in 1942 and today stands as India’s largest and Asia’s third largest paint company. Driven by its strong consumer-focus and innovative sprint, the company has been market leader in paints since 1967. It is double the size of any other paint company in India.

3. Introduction Turnover of INR 7750 crore ($1.73 Bn) Asian Paints along with its subsidiaries have operations in 17 countries across the world. Consists of 23 paint manufacturing facilities

4. Competitors

5. Net Sales

6. SALES COMPANY STRUCTURE Retail Sales Project Sales Services & Retailing Brands Innovation & Business development

7. Services Home painting services Colour consulting online Décor solutions Experience retail stores Colour consultancy @home Large projects

8. Distribution Strategy Types of Distribution channel B2B Distribution B2C Distribution Direct Distribution Indirect Distribution

9. Level Of Channels

10. Distribution Channel Followed By Asian Paints Manufacturer Agent Wholesaler Retailer Consumer Retailer Retailer Wholesaler

11. Elements Of Asian Paint’s Distribution Strategy It bypassed bulk buyer segment and went to individual consumers of paints. It went slow on urban areas and concentrated on semi-urban and rural areas. It went retail. It went in for open-door dealer policy. It voted for nationwide marketing/distribution.

12. Implications From Distribution Strategy Going to individual customers implied wide product range and complex distribution Smaller packs proliferated the product line depth further Wide product range implied expensive distribution Going to semi-urban/rural markets further enlarged distribution Going retail implied deep involvement in channel management

13. Steps In The Implementation Of The Distribution Strategy Asian paint created large network of dealers Established a network of company depots to service depots Created a marketing organization to match its distribution Successfully resolved the cost-service conflict in distribution through A strong commitment to distribution cost control ,without compromising service level A strong inventory management Effective control of credit out standing IT initiatives in distribution cost control

14. Thank You