Project on corporate social responsibility
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About This Presentation
Corporate social responsibility an analysis of patanjal i company through survey
Slide Content
Project Report
(SUBMITTED FOR THE DEGREE OF B.COM HONOURS IN ACCOUNTING
& FINANCE UNDER UNIVERSITY OF CALCUTTA)
Title of the Project
CORPORATE SOCIAL RESPONSIBILITY
SUBMITTED BY
Name of the Candidate : VINEET RANJAN PRASAD
C.U. Registration No.224-1121-3461-15
C.U. Roll No: 1224-61-414
Name of the College: SETH ANANDRAM JAIPURIA COLLEGE
SUPERVISED BY
Name of the Supervisor: PROF.SUTRISHNA SARKAR
Name of the College: SETH ANANDRAM JAIPURIA COLLEGE
Month & Year of Submission
FEBRUARY 2018
(SUBMITTED FOR THE DEGREE OF B.COM HONOURS IN ACCOUNTING
& FINANCE UNDER UNIVERSITY OF CALCUTTA)
Title of the Project
CORPORATE SOCIAL RESPONSIBILITY
SUBMITTED BY
Name of the Candidate : VINEET RANJAN PRASAD
C.U. Registration No.224-1121-3461-15
C.U. Roll No: 1224-61-414
Name of the College: SETH ANANDRAM JAIPURIA COLLEGE
SUPERVISED BY
Name of the Supervisor: PROF.SUTRISHNA SARKAR
Name of the College: SETH ANANDRAM JAIPURIA COLLEGE
Month & Year of Submission
FEBRUARY 2018
ANNEXURE - I A
SUPERVISOR’S CERTIFICATE
This is to certify that VINEET RANJAN PRASAD , a student of B.Com. Honours
in Accounting & Finance of SETH ANANDRAM JAIPURIA COLLEGE under
the University of Calcutta has worked under my supervision and guidance for his
Project Work and prepared a Project Report which he is submitting, is his genuine
and original work to the best of my knowledge.
Place : KOLKATA
Date : Signature :
Name : VINEET RANJAN
PRASAD
Designation :Part Time
Lecturer(Evening)
Name of the College : SETH
ANANDRAM JAIPURIA
COLLEGE
SUPERVISOR’S CERTIFICATE
This is to certify that VINEET RANJAN PRASAD , a student of B.Com. Honours
in Accounting & Finance of SETH ANANDRAM JAIPURIA COLLEGE under
the University of Calcutta has worked under my supervision and guidance for his
Project Work and prepared a Project Report which he is submitting, is his genuine
and original work to the best of my knowledge.
Place : KOLKATA
Date : Signature :
Name : VINEET RANJAN
PRASAD
Designation :Part Time
Lecturer(Evening)
Name of the College : SETH
ANANDRAM JAIPURIA
COLLEGE
ANNEXURE - I B
STUDENT’S DECLARATION
I hereby declare that the Project Work with the title CORPORATE SOCIAL
RESPONSIBILITY submitted by me for the partial fulfillment of the degree of
B.Com. Honours in Accounting & Finance in SETH ANANDRAM JAIPURIA
COLLEGE under the University of Calcutta is my original work and has not been
submitted earlier to any other University/Institution for the fulfillment of the
requirement for any course of study.
I also declare that no chapter of this manuscript in whole or in part has been
incorporated in this report from any earlier work done by others or by me. However,
extracts of any literature which has been used for this report has been duly
acknowledged providing details of such literature in the references.
Place : Kolkata
Date : Signature :
Name : VINEET RANJAN
PRASAD
Address : 51, BALRAM DEY
STREET KOL-06
C.U. ROLL NO : : 1224-61-414
C.U. REG. NO : 224-1121-3461-15
STUDENT’S DECLARATION
I hereby declare that the Project Work with the title CORPORATE SOCIAL
RESPONSIBILITY submitted by me for the partial fulfillment of the degree of
B.Com. Honours in Accounting & Finance in SETH ANANDRAM JAIPURIA
COLLEGE under the University of Calcutta is my original work and has not been
submitted earlier to any other University/Institution for the fulfillment of the
requirement for any course of study.
I also declare that no chapter of this manuscript in whole or in part has been
incorporated in this report from any earlier work done by others or by me. However,
extracts of any literature which has been used for this report has been duly
acknowledged providing details of such literature in the references.
Place : Kolkata
Date : Signature :
Name : VINEET RANJAN
PRASAD
Address : 51, BALRAM DEY
STREET KOL-06
C.U. ROLL NO : : 1224-61-414
C.U. REG. NO : 224-1121-3461-15
ACKNOWLEDGEMENT
I feel deeply indebted towards people who have guided me in this project. It would
have not been possible to make such an extensive project without the help, guidance
and inputs from them. Most of my information source has been from Professional
Websites and Books of Corporate Sector.
I would firstly like to express my gratitude towards our College “SETH
ANANDRAM JAIPURIA COLLEGE ” which has given me the opportunity to do a
project on “CORPORATE SOCIAL RESPONSIBILITY ” & guided by Prof:
SUTRISHNA SARKAR for having shown so much of flexibility & guiding in such a
way so that I really learn the subject all the time. She helped me in deciding the
project topic. She showed a lot of openness in her approach and I would like to thank
her for her support in a way that has lead to proper & effective learning for spending
her precious time for my project and giving me sample of good ideas about the project.
I feel deeply indebted towards people who have guided me in this project. It would
have not been possible to make such an extensive project without the help, guidance
and inputs from them. Most of my information source has been from Professional
Websites and Books of Corporate Sector.
I would firstly like to express my gratitude towards our College “SETH
ANANDRAM JAIPURIA COLLEGE ” which has given me the opportunity to do a
project on “CORPORATE SOCIAL RESPONSIBILITY ” & guided by Prof:
SUTRISHNA SARKAR for having shown so much of flexibility & guiding in such a
way so that I really learn the subject all the time. She helped me in deciding the
project topic. She showed a lot of openness in her approach and I would like to thank
her for her support in a way that has lead to proper & effective learning for spending
her precious time for my project and giving me sample of good ideas about the project.
PATANJALI AYURVED
CORPORATE SOCIAL
RESPONSIBILITY
VINEET RANJAN PRASAD
C.U. ROLL NO : 1224-61-414
COLLEGE ROLL NO : 289
C.U. REGISTRATION NO : 224-1121-3461-15
CORPORATE SOCIAL
RESPONSIBILITY
VINEET RANJAN PRASAD
C.U. ROLL NO : 1224-61-414
COLLEGE ROLL NO : 289
C.U. REGISTRATION NO : 224-1121-3461-15
CONTENT
CHAPTER
NO.
PARTICULARS PAGE NO.
1. INTRODUCTION
o DEFINITION
o BACKGROUND OF THE STUDY
o LITERATURE REVIEW
o OBJECTIVES
o METHODOLOGY
o LIMITATION OF THE STUDY
o CHAPTER PLANNING
1-5
2. CONCEPTUAL FRAMEWORK
O DEFINITION
O OBJECTIVES
O NEEDS
O ADVANTAGES
O DISADVANTAGES
O NATIONAL & INTERNATIONAL SCENARIO
6-13
3. DATA ANALYSIS AND INTERPRETATION
o COMPANY PROFILE
o CSR ACTIVITIES
o PRESENTATION OF DATA
14-24
4 CONCLUSION & RECOMMENDATIONS
o CONCLUSION
o RECOMMENDATION
25-26
5 BIBLIOGRAPHY 27
CHAPTER
NO.
PARTICULARS PAGE NO.
1. INTRODUCTION
o DEFINITION
o BACKGROUND OF THE STUDY
o LITERATURE REVIEW
o OBJECTIVES
o METHODOLOGY
o LIMITATION OF THE STUDY
o CHAPTER PLANNING
1-5
2. CONCEPTUAL FRAMEWORK
O DEFINITION
O OBJECTIVES
O NEEDS
O ADVANTAGES
O DISADVANTAGES
O NATIONAL & INTERNATIONAL SCENARIO
6-13
3. DATA ANALYSIS AND INTERPRETATION
o COMPANY PROFILE
o CSR ACTIVITIES
o PRESENTATION OF DATA
14-24
4 CONCLUSION & RECOMMENDATIONS
o CONCLUSION
o RECOMMENDATION
25-26
5 BIBLIOGRAPHY 27
Page | 1
CHAPTER 1
INTRODUCTION
Definition :
Corporate social responsibility, often abbreviated "CSR," is a corporation's initiatives to assess and
take responsibility for the company's effects on environmental and social wellbeing. The term
generally applies to efforts that go beyond what may be required by regulators or environmental
protection groups.
CSR may also be referred to as "corporate citizenship" and can involve incurring short-
term costs that do not provide an immediate financial benefit to the company, but instead promote
positive social and environmental change.
Background :
The concept of social responsibility was traced back to the ancient times. The first stage of the CSR
development happened thousand years BC where authorities introduced different rules and
regulations where the workers were severely punished for being careless and injured someone during
their work. Or "In Ancient Rome senators grumbled about the failure of businesses to contribute
sufficient taxes to fund their military campaigns." During the industrial revolution the concept grew
to a whole new level and the significance of business in society started to increase exponentially. By
the 1920s the new stage began that social responsibility was not seen as an ethic but became a whole
new concept, however the magnitude of the concept was undervalued. As Dean of Harvard Business
School Wallace B. Donham: "Business has not learned how to handle these changes, nor does it
recognise the magnitude of its responsibilities for the future of civilisation."(History of Corporate
Social Responsibility and Sustainability)
The ideology of corporate social responsibility (CSR) has emerged as a response to pressure from the
business side of growing leftist sentiment and the trade union movement in the last third of the XIX
century. Incurred if the institutions of civil society demanded from businesses providing social
guarantees to the workers and to ensure protection of their labour and the decline of trade unions in
the mid XX century for business owners updated the task of preserving and maintaining the loyalty
of motivation of subordinates, which again forced them to turn to CSR. It was then that the concept
has become firmly established in the theory and practice of corporate governance in the U.S.
However the effect of globalization cannot be under estimated as it played a significant role in CSR,
which forced companies to look for more creative ways of positioning information in a crowded
CHAPTER 1
INTRODUCTION
Definition :
Corporate social responsibility, often abbreviated "CSR," is a corporation's initiatives to assess and
take responsibility for the company's effects on environmental and social wellbeing. The term
generally applies to efforts that go beyond what may be required by regulators or environmental
protection groups.
CSR may also be referred to as "corporate citizenship" and can involve incurring short-
term costs that do not provide an immediate financial benefit to the company, but instead promote
positive social and environmental change.
Background :
The concept of social responsibility was traced back to the ancient times. The first stage of the CSR
development happened thousand years BC where authorities introduced different rules and
regulations where the workers were severely punished for being careless and injured someone during
their work. Or "In Ancient Rome senators grumbled about the failure of businesses to contribute
sufficient taxes to fund their military campaigns." During the industrial revolution the concept grew
to a whole new level and the significance of business in society started to increase exponentially. By
the 1920s the new stage began that social responsibility was not seen as an ethic but became a whole
new concept, however the magnitude of the concept was undervalued. As Dean of Harvard Business
School Wallace B. Donham: "Business has not learned how to handle these changes, nor does it
recognise the magnitude of its responsibilities for the future of civilisation."(History of Corporate
Social Responsibility and Sustainability)
The ideology of corporate social responsibility (CSR) has emerged as a response to pressure from the
business side of growing leftist sentiment and the trade union movement in the last third of the XIX
century. Incurred if the institutions of civil society demanded from businesses providing social
guarantees to the workers and to ensure protection of their labour and the decline of trade unions in
the mid XX century for business owners updated the task of preserving and maintaining the loyalty
of motivation of subordinates, which again forced them to turn to CSR. It was then that the concept
has become firmly established in the theory and practice of corporate governance in the U.S.
However the effect of globalization cannot be under estimated as it played a significant role in CSR,
which forced companies to look for more creative ways of positioning information in a crowded
Page | 2
world. Thus, CSR was the result of deep transformation of relations of private business and society
in a post-industrial economy.
The concept of Corporate Social Responsibility was first mentioned 1953 in the publication ‘Social
Responsibilities of the Businessman’ by William J. Bowen. However, in 1997 a halt in sales growth
led the companies to the realization that they could not differentiate on price or quality. This was the
prelude for the companies to adopt CSR as an expression of the company’s values and as a part of its
corporate strategies.
Literature review :
Cannon (1992) discussed the development of corporate social responsibility via the historical
development of business involvement leading to a post-war re-examination of the nature of
the relationship between business, society and government. This traditional contract between
business and society has changed over the years because of the addition of new social value
responsibilities placed upon business. Social value responsibilities include: stricter fulfillment
with local, state, and international laws; social problems; human values; health care;
pollution; quality of life; equal employment opportunities; sexual harassment; elimination of
poverty; child care and elderly care; support of the arts and universities; and many others.
Fredrick (1986, 1994) identified corporate social responsibility as an examination of
corporations’ responsibility to work for social betterment and refers this to as CSR1.
According to Frederick (1994), the move to ‘‘corporate social responsiveness’’ started from
1970, that he refers to as CSR2. According to him, corporate social responsiveness as the
ability of a corporation to respond to social pressures.
Vaaland, Heide (2008)31, paper based on a case study methodology. The paper purpose was
to handle the CSR critical incidents and utilize this experience in enforcing the CSR
activities. The study concluded that CSR should be managed by handling unexpected
incidents, long term reduction of gap between stakeholders and their expectations and
company performance and finally maintaining relationship with society through interplay
between actor, resources and activities.
John Elkington who the founder of a British consultancy called Sustainability in 1994 framed
the phrase “the triple bottom line”. According to him, companies should be preparing three
different bottom lines. The traditional measure of corporate profit— the profit and loss
account. The second bottom line of a company is “people account”—a measure in some form
of how socially responsible an organization has been throughout its operations. Company's
“planet” account is the third bottom line of the company which is the measure of how
environmentally responsible the company has been. The triple bottom line (TBL) thus
consists of three Ps: profit, people and planet which aims to measure the social, financial and
environmental performance of the corporation over a period of time. TBL of the company is
taking account of the full cost involved in doing business.
world. Thus, CSR was the result of deep transformation of relations of private business and society
in a post-industrial economy.
The concept of Corporate Social Responsibility was first mentioned 1953 in the publication ‘Social
Responsibilities of the Businessman’ by William J. Bowen. However, in 1997 a halt in sales growth
led the companies to the realization that they could not differentiate on price or quality. This was the
prelude for the companies to adopt CSR as an expression of the company’s values and as a part of its
corporate strategies.
Literature review :
Cannon (1992) discussed the development of corporate social responsibility via the historical
development of business involvement leading to a post-war re-examination of the nature of
the relationship between business, society and government. This traditional contract between
business and society has changed over the years because of the addition of new social value
responsibilities placed upon business. Social value responsibilities include: stricter fulfillment
with local, state, and international laws; social problems; human values; health care;
pollution; quality of life; equal employment opportunities; sexual harassment; elimination of
poverty; child care and elderly care; support of the arts and universities; and many others.
Fredrick (1986, 1994) identified corporate social responsibility as an examination of
corporations’ responsibility to work for social betterment and refers this to as CSR1.
According to Frederick (1994), the move to ‘‘corporate social responsiveness’’ started from
1970, that he refers to as CSR2. According to him, corporate social responsiveness as the
ability of a corporation to respond to social pressures.
Vaaland, Heide (2008)31, paper based on a case study methodology. The paper purpose was
to handle the CSR critical incidents and utilize this experience in enforcing the CSR
activities. The study concluded that CSR should be managed by handling unexpected
incidents, long term reduction of gap between stakeholders and their expectations and
company performance and finally maintaining relationship with society through interplay
between actor, resources and activities.
John Elkington who the founder of a British consultancy called Sustainability in 1994 framed
the phrase “the triple bottom line”. According to him, companies should be preparing three
different bottom lines. The traditional measure of corporate profit— the profit and loss
account. The second bottom line of a company is “people account”—a measure in some form
of how socially responsible an organization has been throughout its operations. Company's
“planet” account is the third bottom line of the company which is the measure of how
environmentally responsible the company has been. The triple bottom line (TBL) thus
consists of three Ps: profit, people and planet which aims to measure the social, financial and
environmental performance of the corporation over a period of time. TBL of the company is
taking account of the full cost involved in doing business.
Page | 3
Shah, Bhaskar (2010), has taken a case study of public sector undertaking i.e. Bharat
Petroleum Corporation Ltd. in their research work. The research has discussed that there is a
broad relationship between the organization and society. Organization has its existence only
with the society. Organization used the resources/inputs of the society like material and
human etc. In reverse, the organization provides services to the society. From the case study
of the BPCL, it was found that company has taken a lot of initiatives in order to serve the
society.
Objectives :
The general objective of the study is to determine the increasing importance of corporate social
responsibility and understanding the impact and need of the same in today’s society. Corporate social
responsibility is represented by the contributions undertaken by companies towards the society
through its business activities and its social investment. We have undertaken this study to understand
the importance of CSR in not just nation building but as a strategy to successfully build up a
business.
Shah, Bhaskar (2010), has taken a case study of public sector undertaking i.e. Bharat
Petroleum Corporation Ltd. in their research work. The research has discussed that there is a
broad relationship between the organization and society. Organization has its existence only
with the society. Organization used the resources/inputs of the society like material and
human etc. In reverse, the organization provides services to the society. From the case study
of the BPCL, it was found that company has taken a lot of initiatives in order to serve the
society.
Objectives :
The general objective of the study is to determine the increasing importance of corporate social
responsibility and understanding the impact and need of the same in today’s society. Corporate social
responsibility is represented by the contributions undertaken by companies towards the society
through its business activities and its social investment. We have undertaken this study to understand
the importance of CSR in not just nation building but as a strategy to successfully build up a
business.
Page | 4
Corporate social responsibility (CSR) is integral to long-term business success. CSR is an integral
part of corporate governance . Promoting common welfare programmes , protecting stakeholders
interests , exhibiting social concern , sponsoring social and charitable causes and supplementing
states effort in community development programmes are all areas where corporate have a role to play
.
CSR is an heart and soul of modern corporation and is an important standard for corporate
governance .
CSR is an indispensible mechanism for both increased corporate accountability ,profitability and
environmental sustainability .
Methodology : The Collection is the process of enumeration together with the proper
recording of results.
The Success of an enquiry is based on the proper collection of data. This Study Covers various
sources of secondary data including published and unpublished sources like newspapers,
published books, magazines, Annual Report Etc.
Limitation of the study :
As in the case for most research, our study has several limitations that affect our interpretations and
that therefore must be considered. First, the study of process would be improved if it were conducted
in real time and longitudinally, rather than relying on historical information and respondent recall.
Also, instead of relying on the information provided on the sites and newspapers future research
would benefit from interviews with a range of stakeholders. This would, for example, identify the
Corporate social responsibility (CSR) is integral to long-term business success. CSR is an integral
part of corporate governance . Promoting common welfare programmes , protecting stakeholders
interests , exhibiting social concern , sponsoring social and charitable causes and supplementing
states effort in community development programmes are all areas where corporate have a role to play
.
CSR is an heart and soul of modern corporation and is an important standard for corporate
governance .
CSR is an indispensible mechanism for both increased corporate accountability ,profitability and
environmental sustainability .
Methodology : The Collection is the process of enumeration together with the proper
recording of results.
The Success of an enquiry is based on the proper collection of data. This Study Covers various
sources of secondary data including published and unpublished sources like newspapers,
published books, magazines, Annual Report Etc.
Limitation of the study :
As in the case for most research, our study has several limitations that affect our interpretations and
that therefore must be considered. First, the study of process would be improved if it were conducted
in real time and longitudinally, rather than relying on historical information and respondent recall.
Also, instead of relying on the information provided on the sites and newspapers future research
would benefit from interviews with a range of stakeholders. This would, for example, identify the
Page | 5
tension involved in managing the CSR program across different stakeholders. Finally, our results
focused on radical planned change efforts whereas future research could examine more evolutionary,
emergent efforts including for example organizations are already closer to a CSR orientation. Also,
we rely on examining the CSR programs of three organizations in very different industry sectors.
Future research should carry out additional case studies to challenge our findings, as generalizing
across industry sectors can be difficult. These limitations should be considered when interpreting our
results, but despite them, we believe our study offers several important contributions.
CHAPTER PLANNING
tension involved in managing the CSR program across different stakeholders. Finally, our results
focused on radical planned change efforts whereas future research could examine more evolutionary,
emergent efforts including for example organizations are already closer to a CSR orientation. Also,
we rely on examining the CSR programs of three organizations in very different industry sectors.
Future research should carry out additional case studies to challenge our findings, as generalizing
across industry sectors can be difficult. These limitations should be considered when interpreting our
results, but despite them, we believe our study offers several important contributions.
CHAPTER PLANNING
Page | 6
CHAPTER 2
CONCEPTUAL FRAMEWORK /
NATIONAL & INTERNATIONAL
SCENARIO
Definition :
Corporate social responsibility is the continuing commitment by business to behave ethically and
contribute to economic development while improving the quality of life of the workforce and their
families as well as of the local community and society at large.
Corporate social responsibility is achieving commercial success in ways that honour ethical values
and respect people, communities, and the natural environment.
Corporate social responsibility means a commitment to developing policies that integrate responsible
practices into daily business operations and to reporting on progress made toward implementing
these practices.
Objectives :
Corporate social responsibility (CSR) is integral to long-term business success. Today's
organizations must be increasingly mindful of the impact that their operations have on society at
large, and this requires much more than isolated measures. In a climate of heightened social
awareness and instant access to information, CSR must be a fundamental part of your company's
targeted practices, broad objectives, and overall culture.
This program is designed to help executives fully integrate social responsibility in ways that benefit
both society and business. You will learn how to develop an overarching CSR strategy suited to the
unique requirements of your company—one that addresses the social, economic, and environmental
effects—as you better position your organization for immediate and future success.
The different types of CSR objectives are :
(i) Community Objectives
(ii) Environment Objective
(iii) Marketplace Objective
(iv) Workplace Objective
CHAPTER 2
CONCEPTUAL FRAMEWORK /
NATIONAL & INTERNATIONAL
SCENARIO
Definition :
Corporate social responsibility is the continuing commitment by business to behave ethically and
contribute to economic development while improving the quality of life of the workforce and their
families as well as of the local community and society at large.
Corporate social responsibility is achieving commercial success in ways that honour ethical values
and respect people, communities, and the natural environment.
Corporate social responsibility means a commitment to developing policies that integrate responsible
practices into daily business operations and to reporting on progress made toward implementing
these practices.
Objectives :
Corporate social responsibility (CSR) is integral to long-term business success. Today's
organizations must be increasingly mindful of the impact that their operations have on society at
large, and this requires much more than isolated measures. In a climate of heightened social
awareness and instant access to information, CSR must be a fundamental part of your company's
targeted practices, broad objectives, and overall culture.
This program is designed to help executives fully integrate social responsibility in ways that benefit
both society and business. You will learn how to develop an overarching CSR strategy suited to the
unique requirements of your company—one that addresses the social, economic, and environmental
effects—as you better position your organization for immediate and future success.
The different types of CSR objectives are :
(i) Community Objectives
(ii) Environment Objective
(iii) Marketplace Objective
(iv) Workplace Objective
Page | 7
Needs :
Corporate social responsibility is pursued by businesses to balance their economic,
environmental and social objectives while at the same time stakeholders expectations and
enhancing shareholders value. Over the past decade, corporate social responsibility has risen
in global prominence and importance. More companies than ever before are engaged in serious
efforts to define and integrate corporate social responsibility into all aspects of their business,
with their experiences being strengthened by a growing body of evidence that corporate social
responsibility has a positive impact on business economic performance.
Economic Responsibilities:-
Quality goods at reasonable prices
Fair wages
Legal Responsibilities:-
Regular payment of taxes
Adherence to government rules and regulation
Ethical Responsibilities:-
Protection of environment
Conservation of natural resources
Discretionary Responsibilities:-
To avoid misuse of monopoly position.
Advantages :
Now that we know what CSR means and what its forms are, we will read about CSR’s advantages.
Improvement in the image of the Corporation
The most obvious advantage that a corporation can obtain by implementing CSR policies is that of
an increased goodwill value. This serves a dual purpose – Firstly, people will want to buy the
product that the corporation is selling because of its good and clean image. Secondly, other
enterprises will want to do business and be associated with the corporation. This increases the
corporation’s prestige to such a high level that its name may become synonymous with reliability
and goodness.
Needs :
Corporate social responsibility is pursued by businesses to balance their economic,
environmental and social objectives while at the same time stakeholders expectations and
enhancing shareholders value. Over the past decade, corporate social responsibility has risen
in global prominence and importance. More companies than ever before are engaged in serious
efforts to define and integrate corporate social responsibility into all aspects of their business,
with their experiences being strengthened by a growing body of evidence that corporate social
responsibility has a positive impact on business economic performance.
Economic Responsibilities:-
Quality goods at reasonable prices
Fair wages
Legal Responsibilities:-
Regular payment of taxes
Adherence to government rules and regulation
Ethical Responsibilities:-
Protection of environment
Conservation of natural resources
Discretionary Responsibilities:-
To avoid misuse of monopoly position.
Advantages :
Now that we know what CSR means and what its forms are, we will read about CSR’s advantages.
Improvement in the image of the Corporation
The most obvious advantage that a corporation can obtain by implementing CSR policies is that of
an increased goodwill value. This serves a dual purpose – Firstly, people will want to buy the
product that the corporation is selling because of its good and clean image. Secondly, other
enterprises will want to do business and be associated with the corporation. This increases the
corporation’s prestige to such a high level that its name may become synonymous with reliability
and goodness.
Page | 8
People always want to be associated with the best and the most popular, so in that respect, the
corporation rises in stature and becomes an important player in its market.
Increased Attraction and Retention of Employees
Companies having solid CSR commitments find it easier to recruit and retain employees. People
want to work for companies that care about the well-being of their employees and provide good
working conditions. Compassionate attitude towards employees is highly desired by both new
recruits and old employees alike. Appraisals, financial assistance in times of need, and attention
given to personal achievements and special days (like birthdays) make employees want to remain
with the company.
This is a huge advantage when there is a tight labour market situation. This will reduce the cost of
training new recruits and free up incentives for existing employees. Incentives induce efficient work
out from employees. In short, if the company’s workforce is happy, the company gets more profits
due to increased efficiency in production.
Regulatory Authorities become less hostile
A corporation with strong CSR programs will not be scrutinized by regulatory authorities as much as
companies without CSR programs. The authorities will be lenient in their regulation because they
feel that the company must be complying with all regulations as it is supported by firms and people
alike for its welfare work. A company with strong CSR programs will always work within
regulations to get benefits (other than profits) from these CSR programs.
The authorities will give fast-track preference to this company. It may also forego cumbersome
paperwork that is required to set up projects if it thinks that this project is going to help the
community to improve.
Attracts more Capital Inflow from Various Sources
A company’s image plays a huge role in attracting investors. If the company is engaged in CSR
programs, its image gets a massive boost, and so, people invest in its operations heavily. This
company will attract capital even from abroad in the form of FII, thus, helping the country to get
valuable foreign exchange. It will also attract investment from other firms and industries, and it will
become a name that can be trusted easily.
Even the Government of the country may be willing to invest in the company, leading to lesser
regulation and red-tapism.
Generation of Clean and Renewable Energy from Environmental CSR
If the company has invested in an environmental CSR program, it will make sure that its operations
do not harm the environment in any way. Inventing machines and techniques to reduce the harmful
effects of its operational activities will give the community a clean environment. It will also give the
company a chance to explore the usage of renewable energy for its operations.
People always want to be associated with the best and the most popular, so in that respect, the
corporation rises in stature and becomes an important player in its market.
Increased Attraction and Retention of Employees
Companies having solid CSR commitments find it easier to recruit and retain employees. People
want to work for companies that care about the well-being of their employees and provide good
working conditions. Compassionate attitude towards employees is highly desired by both new
recruits and old employees alike. Appraisals, financial assistance in times of need, and attention
given to personal achievements and special days (like birthdays) make employees want to remain
with the company.
This is a huge advantage when there is a tight labour market situation. This will reduce the cost of
training new recruits and free up incentives for existing employees. Incentives induce efficient work
out from employees. In short, if the company’s workforce is happy, the company gets more profits
due to increased efficiency in production.
Regulatory Authorities become less hostile
A corporation with strong CSR programs will not be scrutinized by regulatory authorities as much as
companies without CSR programs. The authorities will be lenient in their regulation because they
feel that the company must be complying with all regulations as it is supported by firms and people
alike for its welfare work. A company with strong CSR programs will always work within
regulations to get benefits (other than profits) from these CSR programs.
The authorities will give fast-track preference to this company. It may also forego cumbersome
paperwork that is required to set up projects if it thinks that this project is going to help the
community to improve.
Attracts more Capital Inflow from Various Sources
A company’s image plays a huge role in attracting investors. If the company is engaged in CSR
programs, its image gets a massive boost, and so, people invest in its operations heavily. This
company will attract capital even from abroad in the form of FII, thus, helping the country to get
valuable foreign exchange. It will also attract investment from other firms and industries, and it will
become a name that can be trusted easily.
Even the Government of the country may be willing to invest in the company, leading to lesser
regulation and red-tapism.
Generation of Clean and Renewable Energy from Environmental CSR
If the company has invested in an environmental CSR program, it will make sure that its operations
do not harm the environment in any way. Inventing machines and techniques to reduce the harmful
effects of its operational activities will give the community a clean environment. It will also give the
company a chance to explore the usage of renewable energy for its operations.
Page | 9
This will reduce the cost of acquiring fossil fuels and can reduce the cost of production by a one-time
investment in renewable energy production.
Positive Publicity
A popular business principle is that any publicity is good publicity. You should be known to the
people to sell your product. A good CSR program will always give good publicity and even act as an
advertisement for the company.
It also sets the company apart from its competitors. They may be selling a similar product at lower
rates, but you are keeping the interests of your environment and community intact, and so the people
do not mind a little extra charge for this thoughtfulness
Disadvantages :
Now we will see why CSR is criticized in business circles.
Shift from the Profit-Making Objective
Milton Friedman, an economist, is the biggest critic of CSR. He says that CSR shifts the focus of the
company from the objective that made it a financial entity in the first place – profit-making. The
company forgets about its obligations towards its shareholders that they have to make profits for
them. Instead of focusing on making profits, they engage in CSR programs and use up funds for
community welfare.
So basically, instead of an income, the company is effecting an outflow of cash and not fulfilling its
profit-making obligations.
Company Reputation takes a hit
According to CSR policies, companies have to disclose shortcomings of even their own products if
they are found to violate the CSR program. For example, car manufacturing companies calling back
their vehicles in large numbers when they find glitches in the model after having sold them wallops
their reputation.
This creates inconvenience to the customers, and they lose trust in the manufacturer.
Customer Conviction
Initially, customers like to see the companies that they trust are engaged in social welfare programs.
They like the fact that these programs are for a good cause. Later, they grow wary of it. If they don’t
see instant results from these programs, they think that these are nothing but PR stunts. So it
becomes difficult to convince customers that the results will take some time in coming and that they
should continue believing in the good intentions of the company.
These attempts of convincing become fruitless day by day because some customers are impatient and
have a constant desire to be appeased.
This will reduce the cost of acquiring fossil fuels and can reduce the cost of production by a one-time
investment in renewable energy production.
Positive Publicity
A popular business principle is that any publicity is good publicity. You should be known to the
people to sell your product. A good CSR program will always give good publicity and even act as an
advertisement for the company.
It also sets the company apart from its competitors. They may be selling a similar product at lower
rates, but you are keeping the interests of your environment and community intact, and so the people
do not mind a little extra charge for this thoughtfulness
Disadvantages :
Now we will see why CSR is criticized in business circles.
Shift from the Profit-Making Objective
Milton Friedman, an economist, is the biggest critic of CSR. He says that CSR shifts the focus of the
company from the objective that made it a financial entity in the first place – profit-making. The
company forgets about its obligations towards its shareholders that they have to make profits for
them. Instead of focusing on making profits, they engage in CSR programs and use up funds for
community welfare.
So basically, instead of an income, the company is effecting an outflow of cash and not fulfilling its
profit-making obligations.
Company Reputation takes a hit
According to CSR policies, companies have to disclose shortcomings of even their own products if
they are found to violate the CSR program. For example, car manufacturing companies calling back
their vehicles in large numbers when they find glitches in the model after having sold them wallops
their reputation.
This creates inconvenience to the customers, and they lose trust in the manufacturer.
Customer Conviction
Initially, customers like to see the companies that they trust are engaged in social welfare programs.
They like the fact that these programs are for a good cause. Later, they grow wary of it. If they don’t
see instant results from these programs, they think that these are nothing but PR stunts. So it
becomes difficult to convince customers that the results will take some time in coming and that they
should continue believing in the good intentions of the company.
These attempts of convincing become fruitless day by day because some customers are impatient and
have a constant desire to be appeased.
Page | 10
Increase in Cost of Production
More often than not, CSR programs increase the expenditure of the company. This increased
expenditure is reflected in the increased prices of the product for which, ultimately, the customers
have to pay.
Large corporations can absorb this increased expenditure. They may not increase their products’
prices, but small businesses have no other option but to increase their products’ prices to meet their
increased expenses .
National scenario :
"Corporate Social Responsibility Practices in India sets a realistic agenda of grassroots
development through alliances and partnerships with sustainable development approaches. At the
heart of solution lies intrinsic coming together of all stakeholders in shaping up a distinct route for an
equitable and just social order."
CSR History India has a long rich history of close business involvement in social causes for national
development. In India, CSR is known from ancient time as social duty or charity, which through
different ages is changing its nature in broader aspect, now generally known as CSR. From the origin
of business, which leads towards excess wealth, social and environmental issues have deep roots in
the history of business. India has had a long tradition of corporate philanthropy and industrial welfare
has been put to practice since late 1800s. Historically, the philanthropy of business people in India
has resembled western philanthropy in being rooted in religious belief. Business practices in the
1900s that could be termed socially responsible took different forms: philanthropic donations to
charity, service to the community, enhancing employee welfare and promoting religious conduct.
Corporations may give funds to charitable or educational institutions and may argue for them as
great humanitarian deeds, when in fact they are simply trying to buy community good will. The
ideology of CSR in the 1950s was primarily based on an assumption of the obligation of business to
society. In initial years there was little documentation of social responsibility initiatives in India.
Since then there is a growing realization towards contribution to social activities globally with a
desire to improve the immediate environment (Shinde, 2005). It has also been found that to a
growing degree companies that pay genuine attention to the principles of socially responsible
behavior are also favoured by the public and preferred for their goods and services. This has given
rise to the concept of CSR. After Independence, JRD Tata who always laid a great deal of emphasis
to go beyond conducting themselves as honest citizens pointed out that there were many ways in
which industrial and business enterprises can contribute to public welfare beyond the scope of their
normal activities. He advised that apart from the obvious one of donating funds to good causes which
has been their normal practice for years; they could have used their own financial, managerial and
human resourced to provide task forces for undertaking direct relief and reconstruction measures.
Slowly, it began to be accepted, at least in theory that business had to share a part of the social
overhead costs of. Traditionally, it had discharged its responsibility to society through benefactions
for education, medical facilities, and scientific research among other objects. The important change
at that time was that industry accepted social responsibility Vol. 2, No. 1 Global Business and
Increase in Cost of Production
More often than not, CSR programs increase the expenditure of the company. This increased
expenditure is reflected in the increased prices of the product for which, ultimately, the customers
have to pay.
Large corporations can absorb this increased expenditure. They may not increase their products’
prices, but small businesses have no other option but to increase their products’ prices to meet their
increased expenses .
National scenario :
"Corporate Social Responsibility Practices in India sets a realistic agenda of grassroots
development through alliances and partnerships with sustainable development approaches. At the
heart of solution lies intrinsic coming together of all stakeholders in shaping up a distinct route for an
equitable and just social order."
CSR History India has a long rich history of close business involvement in social causes for national
development. In India, CSR is known from ancient time as social duty or charity, which through
different ages is changing its nature in broader aspect, now generally known as CSR. From the origin
of business, which leads towards excess wealth, social and environmental issues have deep roots in
the history of business. India has had a long tradition of corporate philanthropy and industrial welfare
has been put to practice since late 1800s. Historically, the philanthropy of business people in India
has resembled western philanthropy in being rooted in religious belief. Business practices in the
1900s that could be termed socially responsible took different forms: philanthropic donations to
charity, service to the community, enhancing employee welfare and promoting religious conduct.
Corporations may give funds to charitable or educational institutions and may argue for them as
great humanitarian deeds, when in fact they are simply trying to buy community good will. The
ideology of CSR in the 1950s was primarily based on an assumption of the obligation of business to
society. In initial years there was little documentation of social responsibility initiatives in India.
Since then there is a growing realization towards contribution to social activities globally with a
desire to improve the immediate environment (Shinde, 2005). It has also been found that to a
growing degree companies that pay genuine attention to the principles of socially responsible
behavior are also favoured by the public and preferred for their goods and services. This has given
rise to the concept of CSR. After Independence, JRD Tata who always laid a great deal of emphasis
to go beyond conducting themselves as honest citizens pointed out that there were many ways in
which industrial and business enterprises can contribute to public welfare beyond the scope of their
normal activities. He advised that apart from the obvious one of donating funds to good causes which
has been their normal practice for years; they could have used their own financial, managerial and
human resourced to provide task forces for undertaking direct relief and reconstruction measures.
Slowly, it began to be accepted, at least in theory that business had to share a part of the social
overhead costs of. Traditionally, it had discharged its responsibility to society through benefactions
for education, medical facilities, and scientific research among other objects. The important change
at that time was that industry accepted social responsibility Vol. 2, No. 1 Global Business and
Page | 11
Management Research: An International Journal 46 as part of the management of the enterprise
itself. The community development and social welfare program of the premier Tata Company, Tata
Iron and Steel Company was started the concepts of “Social Responsibility.” (Gupta, 2007) The term
corporate social performance was first coined by Sethi (1975), expanded by Carroll (1979), and then
refined by Wartick and Cochran (1985).
In Sethi’s 1975 three-level model, the concept of corporate social performance was discussed, and
distinctions made between various corporate behaviours. Sethi’s three tiers were ‘social obligation (a
response to legal and market constraints); social responsibility (congruent with societal norms); and
social responsiveness (adaptive, anticipatory and preventive) (Cochran, 2007). The last decade of the
twentieth century witnessed a swing away from charity and traditional philanthropy towards more
direct engagement of business in mainstream development and concern for disadvantaged groups in
the society. This has been driven both internally by corporate will and externally by increased
governmental and public expectations (Mohan, 2001). This was evident from a sample survey
conducted in 1984 reporting that of the amount companies spent on social development, the largest
sum 47 percent was spent through company programs, 39 percent was given to outside organizations
as aid and 14 percent was spent through company trusts (Working Document of EU India CSR,
2001). In India as in the rest of the world there is a growing realization that business cannot succeed
in a society which fails. An ideal CSR has both ethical and philosophical dimensions, particularly in
India where there exists a wide gap between sections of people in terms of income and standards as
well as socio-economic status (Bajpai, 2001). According to Infosys founder, Narayan Murthy, ‘social
responsibility is to create maximum shareholders value working under the circumstances, where it is
fair to all its stakeholders, workers, consumers, the community, government and the environment’.
Commission of the European Communities 2001 stated that being socially responsible means not
only fulfilling legal expectations, but also going beyond compliance and investing ‘more’ into human
capital, the environment and the relation with stakeholders(Bajpai, 2001). Over the time four
different models have emerged all of which can be found in India regarding corporate responsibility
(Kumar et al., 2001). CSR needs to be understood within this context captured in the development
oriented CSR framework given below:
Table 1: The four models of Corporate Responsibility (Arora & Puranik 2004)
Model Focus Champions
Ethical Voluntary commitment by companies to public welfare M.K Gandhi
Statist State ownership and legal requirements determine Corporate
responsibility
Jawahar Lal Nehru
Liberal Corporate responsibilities limited to private owners
(shareholders)
Milton Friedman
Stakeholder Companies respond to the needs of stakeholders customers,
employees, communities, etc
R. Edward Freeman
So the concept of CSR is underpinned by the idea that corporations can no longer act as isolated
economic entities operating in detachment from broader society. Traditional views about
competitiveness, survival and profitability are being swept away.
Management Research: An International Journal 46 as part of the management of the enterprise
itself. The community development and social welfare program of the premier Tata Company, Tata
Iron and Steel Company was started the concepts of “Social Responsibility.” (Gupta, 2007) The term
corporate social performance was first coined by Sethi (1975), expanded by Carroll (1979), and then
refined by Wartick and Cochran (1985).
In Sethi’s 1975 three-level model, the concept of corporate social performance was discussed, and
distinctions made between various corporate behaviours. Sethi’s three tiers were ‘social obligation (a
response to legal and market constraints); social responsibility (congruent with societal norms); and
social responsiveness (adaptive, anticipatory and preventive) (Cochran, 2007). The last decade of the
twentieth century witnessed a swing away from charity and traditional philanthropy towards more
direct engagement of business in mainstream development and concern for disadvantaged groups in
the society. This has been driven both internally by corporate will and externally by increased
governmental and public expectations (Mohan, 2001). This was evident from a sample survey
conducted in 1984 reporting that of the amount companies spent on social development, the largest
sum 47 percent was spent through company programs, 39 percent was given to outside organizations
as aid and 14 percent was spent through company trusts (Working Document of EU India CSR,
2001). In India as in the rest of the world there is a growing realization that business cannot succeed
in a society which fails. An ideal CSR has both ethical and philosophical dimensions, particularly in
India where there exists a wide gap between sections of people in terms of income and standards as
well as socio-economic status (Bajpai, 2001). According to Infosys founder, Narayan Murthy, ‘social
responsibility is to create maximum shareholders value working under the circumstances, where it is
fair to all its stakeholders, workers, consumers, the community, government and the environment’.
Commission of the European Communities 2001 stated that being socially responsible means not
only fulfilling legal expectations, but also going beyond compliance and investing ‘more’ into human
capital, the environment and the relation with stakeholders(Bajpai, 2001). Over the time four
different models have emerged all of which can be found in India regarding corporate responsibility
(Kumar et al., 2001). CSR needs to be understood within this context captured in the development
oriented CSR framework given below:
Table 1: The four models of Corporate Responsibility (Arora & Puranik 2004)
Model Focus Champions
Ethical Voluntary commitment by companies to public welfare M.K Gandhi
Statist State ownership and legal requirements determine Corporate
responsibility
Jawahar Lal Nehru
Liberal Corporate responsibilities limited to private owners
(shareholders)
Milton Friedman
Stakeholder Companies respond to the needs of stakeholders customers,
employees, communities, etc
R. Edward Freeman
So the concept of CSR is underpinned by the idea that corporations can no longer act as isolated
economic entities operating in detachment from broader society. Traditional views about
competitiveness, survival and profitability are being swept away.
Page | 12
International scenario :
Corporations, by which we mean medium to large-sized firms, businesses and companies, exist
primarily to make money. They are the instruments through which profitable activity is carried out;
they represent capitalism, therefore. The profit motive has often been characterised as single-
mindedly grasping and unconcerned about all other interests, as the 1920s cartoon on the right
shows.
However, it is clear that the profit-making instruments are also the deliverers of many desirable
things for the community. Principally, they deliver goods and services of many kinds. In the UK, for
example, they provide our food, transportation, banking and insurance services, holidays,
entertainment and sources of information. In other countries, they provide much wider ranges of
services, including waste disposal, medical care, security and even education. In the UK, their
activities account for roughly 60 percent of spending, with government spending accounting for the
remainder. Corporations, then, are an essential mechanism in the community and they must have a
strong stake in the interests, prosperity and comfort of their customers.
What EU policy actions will cover corporate social responsibility?
The new CSR policy presented today puts forward an action agenda for the period 2011-2014
covering 8 areas:
Enhancing the visibility of CSR and disseminating good practices: this includes the creation
of a European award, and the establishment of sector-based platforms for enterprises and
stakeholders to make commitments and jointly monitor progress.
Improving and tracking levels of trust in business: the Commission will launch a public
debate on the role and potential of enterprises, and organize surveys on citizen trust in
business.
Improving self- and co-regulation processes: the Commission proposes work with business
and other organizations to develop a code of good practice to guide the development of future
self- and co-regulation initiatives.
Enhancing market reward for CSR: this means leveraging EU policies in the fields of
consumption, investment and public procurement in order to promote market reward for
responsible business conduct.
Improving company disclosure of social and environmental information: the new policy
confirms the Commission’s intention to bring forward a new legislative proposal on this
issue.
Further integrating CSR into education, training and research: the Commission will provide
further support for education and training in the field of CSR, and explore opportunities for
funding more research.
Emphasizing the importance of national and sub-national CSR policies: the Commission
invites EU Member States to present or update their own plans for the promotion of CSR by
mid 2012.
International scenario :
Corporations, by which we mean medium to large-sized firms, businesses and companies, exist
primarily to make money. They are the instruments through which profitable activity is carried out;
they represent capitalism, therefore. The profit motive has often been characterised as single-
mindedly grasping and unconcerned about all other interests, as the 1920s cartoon on the right
shows.
However, it is clear that the profit-making instruments are also the deliverers of many desirable
things for the community. Principally, they deliver goods and services of many kinds. In the UK, for
example, they provide our food, transportation, banking and insurance services, holidays,
entertainment and sources of information. In other countries, they provide much wider ranges of
services, including waste disposal, medical care, security and even education. In the UK, their
activities account for roughly 60 percent of spending, with government spending accounting for the
remainder. Corporations, then, are an essential mechanism in the community and they must have a
strong stake in the interests, prosperity and comfort of their customers.
What EU policy actions will cover corporate social responsibility?
The new CSR policy presented today puts forward an action agenda for the period 2011-2014
covering 8 areas:
Enhancing the visibility of CSR and disseminating good practices: this includes the creation
of a European award, and the establishment of sector-based platforms for enterprises and
stakeholders to make commitments and jointly monitor progress.
Improving and tracking levels of trust in business: the Commission will launch a public
debate on the role and potential of enterprises, and organize surveys on citizen trust in
business.
Improving self- and co-regulation processes: the Commission proposes work with business
and other organizations to develop a code of good practice to guide the development of future
self- and co-regulation initiatives.
Enhancing market reward for CSR: this means leveraging EU policies in the fields of
consumption, investment and public procurement in order to promote market reward for
responsible business conduct.
Improving company disclosure of social and environmental information: the new policy
confirms the Commission’s intention to bring forward a new legislative proposal on this
issue.
Further integrating CSR into education, training and research: the Commission will provide
further support for education and training in the field of CSR, and explore opportunities for
funding more research.
Emphasizing the importance of national and sub-national CSR policies: the Commission
invites EU Member States to present or update their own plans for the promotion of CSR by
mid 2012.
Page | 13
Better aligning European and global approaches to CSR: the Commission highlights the
OECD Guidelines for Multinational Enterprises, the 10 principles of the UN Global
Compact, the UN Guiding Principles on Business and Human Rights, the ILO Tri-partite
Declaration of Principles on Multinational Enterprises and Social Policy, and the ISO 26000
Guidance Standard on Social Responsibility. The Commission aims to monitor the
commitments of large European enterprises to take account of internationally recognized
guidelines and principles. It will also present a report on EU priorities for the implementation
of the UN Guiding Principles on Business and Human Rights, and develop human rights
guidance for a limited number of industrial sectors and for small businesses.
Better aligning European and global approaches to CSR: the Commission highlights the
OECD Guidelines for Multinational Enterprises, the 10 principles of the UN Global
Compact, the UN Guiding Principles on Business and Human Rights, the ILO Tri-partite
Declaration of Principles on Multinational Enterprises and Social Policy, and the ISO 26000
Guidance Standard on Social Responsibility. The Commission aims to monitor the
commitments of large European enterprises to take account of internationally recognized
guidelines and principles. It will also present a report on EU priorities for the implementation
of the UN Guiding Principles on Business and Human Rights, and develop human rights
guidance for a limited number of industrial sectors and for small businesses.
Page | 14
CHAPTER 3
PRESENTATION, ANALYSIS AND
FINDING OF DATA
Company profile :
Patanjali Ayurved Limited was
established in 2006 with a thought of
rural and urban development. The
company is not merely an organization
but a thought of creating a healthy
society through Yog and Ayurved.
We value our consumers and we
believe by providing quality products a
quality life for them can be created.
This is our primary apprehension and thus, we try to take every measure to ensure quality like the
Unique ID system to stop fake products.
We recognize farmers as our main assets. They provide herbal and organic products on contract
farming. The company takes various initiatives for farmers to raise their income and provide surety
towards sale of their produce.
Farmers are provided with all sorts of technical-
aid and necessary information about efficient
farming. Our manufacturing units process
consumables like food items, medicines etc.
These are made available to consumers through a
wide network of Authorized Patanjali Stores and
retails shops.
CHAPTER 3
PRESENTATION, ANALYSIS AND
FINDING OF DATA
Company profile :
Patanjali Ayurved Limited was
established in 2006 with a thought of
rural and urban development. The
company is not merely an organization
but a thought of creating a healthy
society through Yog and Ayurved.
We value our consumers and we
believe by providing quality products a
quality life for them can be created.
This is our primary apprehension and thus, we try to take every measure to ensure quality like the
Unique ID system to stop fake products.
We recognize farmers as our main assets. They provide herbal and organic products on contract
farming. The company takes various initiatives for farmers to raise their income and provide surety
towards sale of their produce.
Farmers are provided with all sorts of technical-
aid and necessary information about efficient
farming. Our manufacturing units process
consumables like food items, medicines etc.
These are made available to consumers through a
wide network of Authorized Patanjali Stores and
retails shops.
Page | 15
Our efforts in the sectors of social welfare, health, philosophy and spirituality are guided by our
values. We consider ‘guru satta’ and ‘bhagwat satta’ above everything else. We believe in optimum
utilization of our capabilities for the betterment of the society. Our functionality and concepts make
us a distinguished organization.
Our increasing processing units, retail outlets across the nation and the flourishing sale-profit figures
illustrate our glorious journey so far. Our consistency in growth and expansion is due to the ever-
increasing trust.
We are a leading name in the sector. We aim to grow and expand to enhance our concept of wellness
of individuals and the society.
VISION :
Keeping Nationalism, Ayurved and Yog as our
pillars, we are committed to create a healthier
society and country. To raise the pride and
glory of the world, we are geared up to serve
people by bringing the blessings of nature into
their lives. With sheer dedication, scientific
approach, astute planning and realism, we are
poised to write a new success story for the
world.
MISSION :
Making India an ideal place for the growth and development of Ayurveda and a prototype for the rest
of the world.
Focus Area :
1. Modern Education through Gurukul System
o For girl child
o For poor students
2. Healthcare
o Ayurved Facilities
o Research and Development
Our efforts in the sectors of social welfare, health, philosophy and spirituality are guided by our
values. We consider ‘guru satta’ and ‘bhagwat satta’ above everything else. We believe in optimum
utilization of our capabilities for the betterment of the society. Our functionality and concepts make
us a distinguished organization.
Our increasing processing units, retail outlets across the nation and the flourishing sale-profit figures
illustrate our glorious journey so far. Our consistency in growth and expansion is due to the ever-
increasing trust.
We are a leading name in the sector. We aim to grow and expand to enhance our concept of wellness
of individuals and the society.
VISION :
Keeping Nationalism, Ayurved and Yog as our
pillars, we are committed to create a healthier
society and country. To raise the pride and
glory of the world, we are geared up to serve
people by bringing the blessings of nature into
their lives. With sheer dedication, scientific
approach, astute planning and realism, we are
poised to write a new success story for the
world.
MISSION :
Making India an ideal place for the growth and development of Ayurveda and a prototype for the rest
of the world.
Focus Area :
1. Modern Education through Gurukul System
o For girl child
o For poor students
2. Healthcare
o Ayurved Facilities
o Research and Development
Page | 16
Monitoring Mechanism :
To ensure transparency and effective implementation of the CSR programs undertaken by PAL, a
robust monitoring mechanism will be instituted, providing for periodic monitoring at multiple
hierarchies using following indicative means:
1. Monthly Progress Report
2. Quarterly Progress Report
3. Video Conferencing
4. Site Visits
5. Documentary evidence including photographs, films and videos.
6. Other in – house monitoring mechanisms, as determined by Work Centre CSR Review
Committee/CSR Task Force at Corporate Office.
Approach :
1. Working through trusts, societies established by Patanjali Ayurved Ltd.
2. Collaborating with various organization, registered as Trust or Section 8 company under the
Companies Act, 2013 or Society or NGOs or any other form of non-profit entity incorporated in
India that specialize in activities covered under our focus area.
3. Contribution to various funds which are aligned with our Vision and Mission e.g.
Prime Minister’s National Relief Fund
Any other fund set up by the Central Government for :
o socio-economic development and relief.
o for the welfare of Scheduled Castes, the Scheduled Tribes, other Backward classes, minorities
and women.
Monitoring Mechanism :
To ensure transparency and effective implementation of the CSR programs undertaken by PAL, a
robust monitoring mechanism will be instituted, providing for periodic monitoring at multiple
hierarchies using following indicative means:
1. Monthly Progress Report
2. Quarterly Progress Report
3. Video Conferencing
4. Site Visits
5. Documentary evidence including photographs, films and videos.
6. Other in – house monitoring mechanisms, as determined by Work Centre CSR Review
Committee/CSR Task Force at Corporate Office.
Approach :
1. Working through trusts, societies established by Patanjali Ayurved Ltd.
2. Collaborating with various organization, registered as Trust or Section 8 company under the
Companies Act, 2013 or Society or NGOs or any other form of non-profit entity incorporated in
India that specialize in activities covered under our focus area.
3. Contribution to various funds which are aligned with our Vision and Mission e.g.
Prime Minister’s National Relief Fund
Any other fund set up by the Central Government for :
o socio-economic development and relief.
o for the welfare of Scheduled Castes, the Scheduled Tribes, other Backward classes, minorities
and women.
Page | 17
CSR activities :
Introduction:
Patanjali is working towards a better nation, healthier society and wealthier farmers. It personifies
the essence of Corporate Social Responsibility because profits of Patanjali Ayurved Ltd are not for
any individual but are for the betterment of the society.
This theme is reflected in the every aspect of our working and management.
CSR Budget :
The total budget for the CSR projects is decided by the CSR Committee in accordance with
applicable provisions of the Act and the CSR Rules.
Activities :
Patanjali has done csr activities not only in local areas but also at national and international level also
. so we can divide the activities on local , national and on international level :-
At local level :
Ashram for Orphans (Children) at Narayankoti, Near Guptkashi (Uttarakhand)
The trust has taken the initiative to adopt children of the disaster area. 75 children have been adopted
by Baba Ramdev. In Uttaranchal's Narayan Kotti town, it has been built by the Patanjali Yogpeeth
for renting a building and it has been built. 75 children who were adopted by Baba Ramdev have
been kept in this service. Patanjali Yog Peeth's General Secretary Acharya Balkrishna told that Kedar
Valley has suffered the most. As a result, renting a hotel in Guptkashi has been started. So far 22
truck relief material has been sent in this service. Self-servants of Patanjali Yoga Peeth are engaged
in service activities and distributing free food, tea, milk etc. from the morning to the affected families
from night to day. Raw logistics are also being distributed to the villagers.
Acharya Balkrishna told that till
now 75 students have been
adopted Patanjali Yoga
back. These are the children who
have either been orphaned or have
no means of raising children due
to their parents' own mortality. If
the guardian wants, then the
Patanjali Yoga bench will continue
to bear all their
responsibilities. Children who are
orphans, have already taken the
yoga bench of their liability.
CSR activities :
Introduction:
Patanjali is working towards a better nation, healthier society and wealthier farmers. It personifies
the essence of Corporate Social Responsibility because profits of Patanjali Ayurved Ltd are not for
any individual but are for the betterment of the society.
This theme is reflected in the every aspect of our working and management.
CSR Budget :
The total budget for the CSR projects is decided by the CSR Committee in accordance with
applicable provisions of the Act and the CSR Rules.
Activities :
Patanjali has done csr activities not only in local areas but also at national and international level also
. so we can divide the activities on local , national and on international level :-
At local level :
Ashram for Orphans (Children) at Narayankoti, Near Guptkashi (Uttarakhand)
The trust has taken the initiative to adopt children of the disaster area. 75 children have been adopted
by Baba Ramdev. In Uttaranchal's Narayan Kotti town, it has been built by the Patanjali Yogpeeth
for renting a building and it has been built. 75 children who were adopted by Baba Ramdev have
been kept in this service. Patanjali Yog Peeth's General Secretary Acharya Balkrishna told that Kedar
Valley has suffered the most. As a result, renting a hotel in Guptkashi has been started. So far 22
truck relief material has been sent in this service. Self-servants of Patanjali Yoga Peeth are engaged
in service activities and distributing free food, tea, milk etc. from the morning to the affected families
from night to day. Raw logistics are also being distributed to the villagers.
Acharya Balkrishna told that till
now 75 students have been
adopted Patanjali Yoga
back. These are the children who
have either been orphaned or have
no means of raising children due
to their parents' own mortality. If
the guardian wants, then the
Patanjali Yoga bench will continue
to bear all their
responsibilities. Children who are
orphans, have already taken the
yoga bench of their liability.
Page | 18
Sixty million rupees collected Acharya Balakrishna said that all children across the state have been
orphaned, if you would like their family members or relatives Patanjali Yoga back takes too will
their adoption and responsibility of education in addition to their standard of living. Patanjali Yog
Peeth has collected nearly six crore rupees for service activities, which will be spent on the hills .
The Trust has initiated in the direction to adopt children became orphans & helpless in the natural
calamity of Uttarakhand. The management of the Trust has got an hotel on rent to shelter the
aforesaid orphans. 101 orphans (children) have been giving free education in Dr. Jacques Vigne
National School and job oriented training of medicinal herbs, carpentory & other traditional work, in
addition to giving them lodging & boarding .
Free Ayurvedic Consultancy In Patanjali Yogpeeth
Free consultancy in Ayurveda is provided in Patanjali Yogpeeth. Over fifty well educated
Ayurvedacharya (Vaidya) having B.A.M.S./ M.D./ M.S. degree, render their valuable services to
about two thousand patients suffering from various chronicle diseases daily, free of cost. This team
of Vaidyas is also engaged in giving Free Ayurvedic consultancy through letters, fax, e-mails &
phone also.
Free Ayurvedic Consultancy At Patanjali Chikitsalayas
Divya Yog Mandir (Trust) manages to run over five thousand Patanjali Chikitsalayas and Patanjali
Arogya Kendras in India and abroad, where about one thousand able Ayurvedacharya (Vaidya)
having B.A.M.S./ M.D. degrees, examine and prescribe treatment, free of cost to about lakhs patients
daily.
Free distribution of medicine
Medicines and food supplements are provided on appropriate/hundred percent discount to the
economically weaker people .
Free education and training
Free Education & Training is given from time to time to peasants in Medicinal Plant Agriculture &
Panchgavya.
Free Yoga Classes In Patanjali Yogpeeth
Sixty million rupees collected Acharya Balakrishna said that all children across the state have been
orphaned, if you would like their family members or relatives Patanjali Yoga back takes too will
their adoption and responsibility of education in addition to their standard of living. Patanjali Yog
Peeth has collected nearly six crore rupees for service activities, which will be spent on the hills .
The Trust has initiated in the direction to adopt children became orphans & helpless in the natural
calamity of Uttarakhand. The management of the Trust has got an hotel on rent to shelter the
aforesaid orphans. 101 orphans (children) have been giving free education in Dr. Jacques Vigne
National School and job oriented training of medicinal herbs, carpentory & other traditional work, in
addition to giving them lodging & boarding .
Free Ayurvedic Consultancy In Patanjali Yogpeeth
Free consultancy in Ayurveda is provided in Patanjali Yogpeeth. Over fifty well educated
Ayurvedacharya (Vaidya) having B.A.M.S./ M.D./ M.S. degree, render their valuable services to
about two thousand patients suffering from various chronicle diseases daily, free of cost. This team
of Vaidyas is also engaged in giving Free Ayurvedic consultancy through letters, fax, e-mails &
phone also.
Free Ayurvedic Consultancy At Patanjali Chikitsalayas
Divya Yog Mandir (Trust) manages to run over five thousand Patanjali Chikitsalayas and Patanjali
Arogya Kendras in India and abroad, where about one thousand able Ayurvedacharya (Vaidya)
having B.A.M.S./ M.D. degrees, examine and prescribe treatment, free of cost to about lakhs patients
daily.
Free distribution of medicine
Medicines and food supplements are provided on appropriate/hundred percent discount to the
economically weaker people .
Free education and training
Free Education & Training is given from time to time to peasants in Medicinal Plant Agriculture &
Panchgavya.
Free Yoga Classes In Patanjali Yogpeeth
Page | 19
Free Yoga classes are
conducted in the
premises of Patanjali
Yogpeeth by trained
Yoga Instructors at one
hour interval.
Yoga Science Camps
People below poverty
line are permitted to participate in the Residential and Non-Residential Yoga Science Camps held in
towns and cities of India from time to time in the benign presence of Yogrishi Swami Ramdevji
Maharaj.
Free Yoga Classes through Patanjali Yog Samiti
Fifty thousand free Yoga classes by about twenty million dedicated and trained Yoga teachers take
place everyday in nook and corner of India. About two million Yoga teachers have been engaged in
training & teaching of people in East Africa, South Africa, U.S.A., Canada, U.K., Nepal & Mauritius
.
Maharshi balmiki dharmshala
Haridwar is the religious capital of the country, where lakh of pilgrims come from all across the
globe daily. Some of them belong to poor section of the society who can’t even arrange fooding and
lodging on their own. Keeping this fact in view, a four story huge hospice of 86,000 sq. ft. covered
area has been built in Patanjali Yogpeeth-2 by Patanjali Yogpeeth (Trust), where lodging facilities
for about 1000 persons are available. On
ground floor 53, on first floor 90, on second
floor 87 and on third floor 84 spacious
rooms with modern facilities have been
built. This hospice has been named after
Mahrishi Balmiki, the author of the great
epic ‘Ramayana.’
Yajna is performed daily within the premises
so that the persons staying in this hospice
Free Yoga classes are
conducted in the
premises of Patanjali
Yogpeeth by trained
Yoga Instructors at one
hour interval.
Yoga Science Camps
People below poverty
line are permitted to participate in the Residential and Non-Residential Yoga Science Camps held in
towns and cities of India from time to time in the benign presence of Yogrishi Swami Ramdevji
Maharaj.
Free Yoga Classes through Patanjali Yog Samiti
Fifty thousand free Yoga classes by about twenty million dedicated and trained Yoga teachers take
place everyday in nook and corner of India. About two million Yoga teachers have been engaged in
training & teaching of people in East Africa, South Africa, U.S.A., Canada, U.K., Nepal & Mauritius
.
Maharshi balmiki dharmshala
Haridwar is the religious capital of the country, where lakh of pilgrims come from all across the
globe daily. Some of them belong to poor section of the society who can’t even arrange fooding and
lodging on their own. Keeping this fact in view, a four story huge hospice of 86,000 sq. ft. covered
area has been built in Patanjali Yogpeeth-2 by Patanjali Yogpeeth (Trust), where lodging facilities
for about 1000 persons are available. On
ground floor 53, on first floor 90, on second
floor 87 and on third floor 84 spacious
rooms with modern facilities have been
built. This hospice has been named after
Mahrishi Balmiki, the author of the great
epic ‘Ramayana.’
Yajna is performed daily within the premises
so that the persons staying in this hospice
Page | 20
may come closer to Indian values and traditions. Visitors can also seek free Ayurvedic consultancy
in O.P.D. of Patanjali Yogpeeth. They can also gain the practical knowledge of Yoga and Pranayama
by participating in Yoga Classes which are conducted at one hour interval.
Sant ravidas langar
Haridwar is the religious capital of the country, where lakh of pilgrims come from all across the
globe daily. Some of them belong to poor section of the society who can’t even arrange fooding and
lodging on their own. Keeping this fact in view, a four story huge hospice of 86,000 sq. ft. covered
area has been built in Patanjali Yogpeeth-2 by Patanjali Yogpeeth (Trust), where lodging facilities
for about 1000 persons are available. On ground floor 53, on first floor 90, on second floor 87 and on
third floor 84 spacious rooms with modern facilities have been built. This hospice has been named
after Mahrishi Balmiki, the author of the great epic ‘Ramayana.’
Yajna is performed daily within the premises so that the persons staying in this hospice may come
closer to Indian values and traditions. Visitors can also seek free Ayurvedic consultancy in O.P.D. of
Patanjali Yogpeeth. They can also gain the practical knowledge of Yoga and Pranayama by
participating in Yoga Classes which are conducted at one hour interval.
At national level :
Jadi buti diwas
Every year on 4 August, Jadi Buti Diwas is celebrated by the institution From 2009. On this
occassion the personalities having remarkable contribution in the field of Ayurveda and Organic
Agriculture are being awarded with ‘Patanjali Ayurved Gaurav’ and ‘Patanjali Krishi Gaurav’ award.
1 Lac Rs., Shawl and Certificate have been given to every awardee.
may come closer to Indian values and traditions. Visitors can also seek free Ayurvedic consultancy
in O.P.D. of Patanjali Yogpeeth. They can also gain the practical knowledge of Yoga and Pranayama
by participating in Yoga Classes which are conducted at one hour interval.
Sant ravidas langar
Haridwar is the religious capital of the country, where lakh of pilgrims come from all across the
globe daily. Some of them belong to poor section of the society who can’t even arrange fooding and
lodging on their own. Keeping this fact in view, a four story huge hospice of 86,000 sq. ft. covered
area has been built in Patanjali Yogpeeth-2 by Patanjali Yogpeeth (Trust), where lodging facilities
for about 1000 persons are available. On ground floor 53, on first floor 90, on second floor 87 and on
third floor 84 spacious rooms with modern facilities have been built. This hospice has been named
after Mahrishi Balmiki, the author of the great epic ‘Ramayana.’
Yajna is performed daily within the premises so that the persons staying in this hospice may come
closer to Indian values and traditions. Visitors can also seek free Ayurvedic consultancy in O.P.D. of
Patanjali Yogpeeth. They can also gain the practical knowledge of Yoga and Pranayama by
participating in Yoga Classes which are conducted at one hour interval.
At national level :
Jadi buti diwas
Every year on 4 August, Jadi Buti Diwas is celebrated by the institution From 2009. On this
occassion the personalities having remarkable contribution in the field of Ayurveda and Organic
Agriculture are being awarded with ‘Patanjali Ayurved Gaurav’ and ‘Patanjali Krishi Gaurav’ award.
1 Lac Rs., Shawl and Certificate have been given to every awardee.
Page | 21
Tsunami 2004
Provided out and out assistance to persons affected by the Tsunami disaster of December 2004, and
an aid of 50 Lakh rupees was given to help the victims as a contribution from this institution.
Bihar flood 2008
Patanjali Yogpeeth emerged as the biggest NGO in the world to provide aid and relief to the victims
of the most calamitous floods of
the century in Bihar in 2008.
Over four million people of about
sixteen hundred villages of sixteen
districts of Bihar badly affected
due to horrible flood situations.
More than two million people in
isolated villages in the second-
most populous state of the country
have been displaced and about a
quarter of a million houses
destroyed in the worst flood to
have hit the nation in the last 50
years.
Flood relief and assistance work was undertaken at more than 50 places in the flood ravaged districts
where free food and clothing were distributed to lakhs of people daily.
More than 15,000 Volunteers of Patanjali Yogpeeth under the guidance of H.H. Swami Ramdevji
Maharaj and Revered Acharya Balkrishnaji were engaged in the relief work for Bihar disaster
affected persons. H.H. Swamiji Maharaj & Revered Acharyaji Maharaj went to the flood affected
areas to help the affected people in dealing with the catastrophe.
Uttarakhand disaster 2013
More than 4200 villages were affected and 5000 people died. The trust started Patanjali Sevashram
and Sanskrit Gurukulam in Uttarakhand’s Devprayag for the children affected due to the 2013
Kedarnath tragedy.
Tsunami 2004
Provided out and out assistance to persons affected by the Tsunami disaster of December 2004, and
an aid of 50 Lakh rupees was given to help the victims as a contribution from this institution.
Bihar flood 2008
Patanjali Yogpeeth emerged as the biggest NGO in the world to provide aid and relief to the victims
of the most calamitous floods of
the century in Bihar in 2008.
Over four million people of about
sixteen hundred villages of sixteen
districts of Bihar badly affected
due to horrible flood situations.
More than two million people in
isolated villages in the second-
most populous state of the country
have been displaced and about a
quarter of a million houses
destroyed in the worst flood to
have hit the nation in the last 50
years.
Flood relief and assistance work was undertaken at more than 50 places in the flood ravaged districts
where free food and clothing were distributed to lakhs of people daily.
More than 15,000 Volunteers of Patanjali Yogpeeth under the guidance of H.H. Swami Ramdevji
Maharaj and Revered Acharya Balkrishnaji were engaged in the relief work for Bihar disaster
affected persons. H.H. Swamiji Maharaj & Revered Acharyaji Maharaj went to the flood affected
areas to help the affected people in dealing with the catastrophe.
Uttarakhand disaster 2013
More than 4200 villages were affected and 5000 people died. The trust started Patanjali Sevashram
and Sanskrit Gurukulam in Uttarakhand’s Devprayag for the children affected due to the 2013
Kedarnath tragedy.
Page | 22
The entire campus has been built at a cost of Rs. 15
crore in Devprayag, which is known as the town of
Godly confluence as from here the confluence of
Alaknanada and Bhagirathi river is known as
Ganga.
Patanjali Sevashram and Sanskrit Gurukulam,
which has been built under the aegis of Patanjali
Yogpeeth Trust, aims to provide free education and accommodation facilities to children affected
due to devastating floods and landslides in Kedaranth in 2013. Over 100 destitute children will be
provided free education and accommodation facilities in a munificent act by the Patanjali Yogpeeth.
The trust aims to spend an average of Rs. 15,000 on every child.
Patanjali Yogpeeth (Trust) of H.H. Swami Ramdevji Maharaj is engaged in the relief work for
Uttarakhand disaster affected persons at large scale. Trust’s Secretary General rev. Acharya
Balkrishnaji himself with his team of volunteers has spearheaded the relief work from Guptkanshi
near Kedarnath valley. Big camps to distribute cooked food, medicines and water have been
established in badly affected areas of Uttarakhand like Guptkashi, Rudraprayag and Joshimath etc.
So far, the trust with the help of its volunteers has distributed tons of food material like buiscuits,
wheat-flour, salt, spices, mustard oil, water ect. to the people living distant away from road networks.
At global level :
Nepal earthquake
The tragedy of the Nepal earthquake was witnessed by many pilgrims and tourists who were visiting
the historic sites of the country. Swami Ramdevji and I were also destined to see this fearful
calamity. Fortunately Swamiji and I miraculously escaped. On the fateful day of April 25, there were
discussions on meditation, discipline, and stability in the midst of life’s highs and lows (in the yoga
camp). Approximately 4,000-5,000 people took part.
When the earthquake stuck, the programme had just ended and I saw Swamiji and others holding on
to a tree. We could not keep our feet on the ground. I saw the Bal Mandir (a well-known ancient
The entire campus has been built at a cost of Rs. 15
crore in Devprayag, which is known as the town of
Godly confluence as from here the confluence of
Alaknanada and Bhagirathi river is known as
Ganga.
Patanjali Sevashram and Sanskrit Gurukulam,
which has been built under the aegis of Patanjali
Yogpeeth Trust, aims to provide free education and accommodation facilities to children affected
due to devastating floods and landslides in Kedaranth in 2013. Over 100 destitute children will be
provided free education and accommodation facilities in a munificent act by the Patanjali Yogpeeth.
The trust aims to spend an average of Rs. 15,000 on every child.
Patanjali Yogpeeth (Trust) of H.H. Swami Ramdevji Maharaj is engaged in the relief work for
Uttarakhand disaster affected persons at large scale. Trust’s Secretary General rev. Acharya
Balkrishnaji himself with his team of volunteers has spearheaded the relief work from Guptkanshi
near Kedarnath valley. Big camps to distribute cooked food, medicines and water have been
established in badly affected areas of Uttarakhand like Guptkashi, Rudraprayag and Joshimath etc.
So far, the trust with the help of its volunteers has distributed tons of food material like buiscuits,
wheat-flour, salt, spices, mustard oil, water ect. to the people living distant away from road networks.
At global level :
Nepal earthquake
The tragedy of the Nepal earthquake was witnessed by many pilgrims and tourists who were visiting
the historic sites of the country. Swami Ramdevji and I were also destined to see this fearful
calamity. Fortunately Swamiji and I miraculously escaped. On the fateful day of April 25, there were
discussions on meditation, discipline, and stability in the midst of life’s highs and lows (in the yoga
camp). Approximately 4,000-5,000 people took part.
When the earthquake stuck, the programme had just ended and I saw Swamiji and others holding on
to a tree. We could not keep our feet on the ground. I saw the Bal Mandir (a well-known ancient
Page | 23
temple of Kathmandu) half fallen. If the programme
had ended even 10 minutes earlier, many people
would have gone to the dining hall and they would
also have lost their lives as the building had also
collapsed. Everything seemed like a dream, or
perhaps a nightmare. We were grateful to the
Almighty that all attending our camp, our
volunteers and we, were safe.
As evening came, frightened and injured people
were coming to the Tundi playground, where for
the last two days the yoga camp was being
organised. Matting of almost 5 lakh square feet was
spread there, for people to practice yoga. Now people gathered there for shelter. Assuming that it
was reserved for them, people began to make shelter of that matting. When Swamiji realised this, he
was glad that the matting could give the people temporary shelter. In the evening hundreds of our
volunteers visited many places in Kathmandu and made arrangements for distribution of water,
beaten paddy (chiwda), potato curry, fruits and biscuits.
At Patanjali, we began to make both short and long term plans. Acknowledging the needs of the
people, Swamiji said that everyone should continue the relief activities even if the organisation had
to stop other important work. First we spoke to Bharatji in Haridwar about the quickest way for relief
material to reach us. After this, we talked to O.P. Shrivastava and Alakhji for the immediate
arrangement of seven trucks of relief material consisting of three trucks of potable water and one
truck each of fruit, potatoes, biscuits and tarpaulin.
A list of medicines was made by an expert team known to Patanjali doctors and medicine worth
approximately Rs 1 crore was ordered immediately. Children orphaned by a calamity are terribly
vulnerable. Swamiji announced that our organisation would adopt at least 500 orphaned children and
provide them with quality education and higher education, accommodation, clothing and all
necessities by Patanjali Yogpeeth. We request you to come forward in this tragedy to support the
affected.
Patanjali Yogpeeth yoga institute organized a blood donation camp. Medicines worth Rs. 1 Crore
were donated. Patanjali contributed more than Rs. 5 crore in the relief work. More than 30,000
volunteers organized 30 relief camps in all the affected areas .
temple of Kathmandu) half fallen. If the programme
had ended even 10 minutes earlier, many people
would have gone to the dining hall and they would
also have lost their lives as the building had also
collapsed. Everything seemed like a dream, or
perhaps a nightmare. We were grateful to the
Almighty that all attending our camp, our
volunteers and we, were safe.
As evening came, frightened and injured people
were coming to the Tundi playground, where for
the last two days the yoga camp was being
organised. Matting of almost 5 lakh square feet was
spread there, for people to practice yoga. Now people gathered there for shelter. Assuming that it
was reserved for them, people began to make shelter of that matting. When Swamiji realised this, he
was glad that the matting could give the people temporary shelter. In the evening hundreds of our
volunteers visited many places in Kathmandu and made arrangements for distribution of water,
beaten paddy (chiwda), potato curry, fruits and biscuits.
At Patanjali, we began to make both short and long term plans. Acknowledging the needs of the
people, Swamiji said that everyone should continue the relief activities even if the organisation had
to stop other important work. First we spoke to Bharatji in Haridwar about the quickest way for relief
material to reach us. After this, we talked to O.P. Shrivastava and Alakhji for the immediate
arrangement of seven trucks of relief material consisting of three trucks of potable water and one
truck each of fruit, potatoes, biscuits and tarpaulin.
A list of medicines was made by an expert team known to Patanjali doctors and medicine worth
approximately Rs 1 crore was ordered immediately. Children orphaned by a calamity are terribly
vulnerable. Swamiji announced that our organisation would adopt at least 500 orphaned children and
provide them with quality education and higher education, accommodation, clothing and all
necessities by Patanjali Yogpeeth. We request you to come forward in this tragedy to support the
affected.
Patanjali Yogpeeth yoga institute organized a blood donation camp. Medicines worth Rs. 1 Crore
were donated. Patanjali contributed more than Rs. 5 crore in the relief work. More than 30,000
volunteers organized 30 relief camps in all the affected areas .
Page | 24
PRESENTATION OF DATA
CSR DETAILS OF FINANCIAL YEAR 2015-16 & 2016-17
PARTICULARS AMOUNT(₹)
Financial Year 2015-16 2016-17
CSR Prescribed 46682588.77 2456111.88
CSR Spent 57500000.00 2456112.00
Figure 1
From the above figure it is clearly shown that the CSR expenditure by Patanjali was more in
financial year 2015-16 and less in the year 2016-17.
In the year 2015-16 the trust spent more than the prescribed amount.
The trust firmly believes in CSR and it has also ethical behaviour towards the society. So we can say
that the amount spent on CSR may increase in near future.
PRESENTATION OF DATA
CSR DETAILS OF FINANCIAL YEAR 2015-16 & 2016-17
PARTICULARS AMOUNT(₹)
Financial Year 2015-16 2016-17
CSR Prescribed 46682588.77 2456111.88
CSR Spent 57500000.00 2456112.00
Figure 1
From the above figure it is clearly shown that the CSR expenditure by Patanjali was more in
financial year 2015-16 and less in the year 2016-17.
In the year 2015-16 the trust spent more than the prescribed amount.
The trust firmly believes in CSR and it has also ethical behaviour towards the society. So we can say
that the amount spent on CSR may increase in near future.
Page | 25
CHAPTER 4
Conclusion and recommendation
CONCLUSION
It is believed that sustainability extends across the spheres of economic strategy, environmental
action, social support and governance. Within each area, they are focused on creating a meaningful
relationship with all the stakeholders, formulating policies and initiatives that have a positive bearing
on their business.
In PATANJALI INDUSTRIES, sustainability is one of the core values of the Companies. As the
years have gone by, the legacy has been enhanced and is being continually and consciously improved
at every stage. Sustainability here is synonymous with empowerment and success for everyone,
within the Company and the society as a whole, as we work with our communities .Sustainability in
the industry is identified with the process of creating a greener business, by using our resources
prudently and developing high quality and environment friendly products. PATANJALI is working
like an NGO, the profitability is used in social services as stated in our report. Patanjali successfully
infused western products with the ‘Desi’ branding to gain the trust of the audience who were looking
for a reason to despise necessary but expensive foreign brands. The quality of the Patanjali Ayurved
products is a debatable matter relating with controversies they found for themselves; First FSSAI
license fiasco followed by the future expiry date labels on the Patanjali products. But with the robust
pipeline of new products ready to join the plethora of Patanjali Ayurved products already selling in
Indian malls and bazaars, they are ready to give a plenty of reasons to worry to global FMCG brands
in India. So The Patanjali Ayurved is currently winning the capitalist race with Nationalism.
CHAPTER 4
Conclusion and recommendation
CONCLUSION
It is believed that sustainability extends across the spheres of economic strategy, environmental
action, social support and governance. Within each area, they are focused on creating a meaningful
relationship with all the stakeholders, formulating policies and initiatives that have a positive bearing
on their business.
In PATANJALI INDUSTRIES, sustainability is one of the core values of the Companies. As the
years have gone by, the legacy has been enhanced and is being continually and consciously improved
at every stage. Sustainability here is synonymous with empowerment and success for everyone,
within the Company and the society as a whole, as we work with our communities .Sustainability in
the industry is identified with the process of creating a greener business, by using our resources
prudently and developing high quality and environment friendly products. PATANJALI is working
like an NGO, the profitability is used in social services as stated in our report. Patanjali successfully
infused western products with the ‘Desi’ branding to gain the trust of the audience who were looking
for a reason to despise necessary but expensive foreign brands. The quality of the Patanjali Ayurved
products is a debatable matter relating with controversies they found for themselves; First FSSAI
license fiasco followed by the future expiry date labels on the Patanjali products. But with the robust
pipeline of new products ready to join the plethora of Patanjali Ayurved products already selling in
Indian malls and bazaars, they are ready to give a plenty of reasons to worry to global FMCG brands
in India. So The Patanjali Ayurved is currently winning the capitalist race with Nationalism.
Page | 26
RECOMMENDATION
The role among corporate stakeholders is to work collectively to pressure corporations that are
changing. Shareholders and investors themselves, through socially responsible investing are exerting
pressure on corporations to behave responsibly. The extension of SRI bodies driving corporations to
include an element of ‘ethical investment’ into their corporate agenda’s generates socially embedded
issues.
The Non-governmental organizations should also take an increasing role, leveraging the power of
the media and the Internet to increase their scrutiny and collective activism around corporate
behavior. Through education and dialogue, the development of community awareness in holding
businesses responsible for their actions is growing.
Only if we take responsibility for our actions and try our little bit can we make this society a better
place to live in, only if the ones who have the power to do something, take up the responsibility to do
the needful only then, can we truly reduce the huge gap between the haves and the have not’s.
RECOMMENDATION
The role among corporate stakeholders is to work collectively to pressure corporations that are
changing. Shareholders and investors themselves, through socially responsible investing are exerting
pressure on corporations to behave responsibly. The extension of SRI bodies driving corporations to
include an element of ‘ethical investment’ into their corporate agenda’s generates socially embedded
issues.
The Non-governmental organizations should also take an increasing role, leveraging the power of
the media and the Internet to increase their scrutiny and collective activism around corporate
behavior. Through education and dialogue, the development of community awareness in holding
businesses responsible for their actions is growing.
Only if we take responsibility for our actions and try our little bit can we make this society a better
place to live in, only if the ones who have the power to do something, take up the responsibility to do
the needful only then, can we truly reduce the huge gap between the haves and the have not’s.
Page | 27
CHAPTER 5
BIBLIOGRAPHY
History of Corporate Social Responsibility and Sustainability
Arora, B. / R. Puranik (2004): A Review of Corporate Social Responsibility in India, in:
Development: Journal of the Society for International Development,.
Arora, B. (2004): India and Corporate Social Responsibility: An Explorative Review,
Nottingham: International Centre for Corporate Social Responsibility, University Business
School.
Dr. Geeta Shiromani*, Ms Meenu Dembla : CSR- A Demand of Global Market
http://www.acharyabalkrishna.com/
www.patanjaliayurved.org
www.acharyakulam.org
www.investopedia.com
www.wikipedia.com
www.google.com
http://www.csr.gov.in
THANK YOU
CHAPTER 5
BIBLIOGRAPHY
History of Corporate Social Responsibility and Sustainability
Arora, B. / R. Puranik (2004): A Review of Corporate Social Responsibility in India, in:
Development: Journal of the Society for International Development,.
Arora, B. (2004): India and Corporate Social Responsibility: An Explorative Review,
Nottingham: International Centre for Corporate Social Responsibility, University Business
School.
Dr. Geeta Shiromani*, Ms Meenu Dembla : CSR- A Demand of Global Market
http://www.acharyabalkrishna.com/
www.patanjaliayurved.org
www.acharyakulam.org
www.investopedia.com
www.wikipedia.com
www.google.com
http://www.csr.gov.in
THANK YOU
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