Project Orientation Programme III Sem MBA Project Work
Selection of the Topic
Selection of Organization Micro, Small, Medium or Large Business Organization in any sector Educational Institution Government Department NGO/ CSO/ Voluntary Organization Research Body or Development Agency Panchayat Raj Institution Local Municipal Body, Legislature, Court, Etc.,
Project outline/ frame work of the project Section I: Preliminary pages Title page Certificate of originality Acknowledgment Table of contents List of tables and graph List of data sources, and Abbreviations
Body of the Report Chapter 1 : Introduction / Industry Profile Chapter 2 : Company Profile and Overall Organizational Study/ Departmental Study Chapter 3 : Research Design/Methodology Chapter 4 : Framework of Analysis Chapter 5 : Summary of Findings, Conclusion and Recommendations
Chapter 1- Introduction 1.1 Conceptual Background of the study (Specialization Area) 1.2 Industry Profile/Survey /industry back ground of the study Note: Number of Pages: 15 to 20 pages
Chapter 2 Company profile /overall organizational study/ departmental study a. Company History b. Vision, Mission and Objectives c. Organizational hierarchy /Chart d. Milestone/Achievements e. Product and Service Profile f. Competitor profile and analysis g. Organizational hierarchy (Visual representation of particular company) h. Departmental Hierarchy (Represent each department individually)
Models Suggested to enumerate are: 1. Porter’s five force Model (1. Competition in the industry 2. Potential of new entrants into the industry 3. Power of suppliers 4. Power of customers 5. Threat of substitute products ) 2. PESTEL (PESTEL = Political, Economic, Social, Technological, Environmental & Legal) 3. BCG Matrix 4. McKinsey 7 S Model
The Model Should Consist of a. Visual /pictographically representation b. Model should represent the situation of selected industry and company specific analysis based on its dimensions / parameter/criteria
Porter’s Five Forces of Amul
Porter’s Five Forces of Apple
McKinsey 7s Model of Samsung
BCG Matrix of ITC Ltd.
Elucidate SWOT Analysis & TOWS Matrix (This is compulsory)
Chapter 3: Research design 3.1 Statement of the Problem 3.2 Need for the study 3.3 Scope of the study 3.4 Operational Definitions 3.5 Research questions 3.6 Objectives of the study 3.7 Data Collection: If the student wishes to conduct an empirical study then, the sampling design must be indicated herein. Setting up and testing of a Hypothesis is optional. 3.8 Limitations of the study 3.9 Chapter Scheme Number of pages: 4 to 5 Pages
Chapter 4: Framework of analysis The Data analysis consists of the following: An introductory paragraph which explains the chapter A critical view for the results that the analysis throws up. If any new theme emerges from the analysis the researcher is to acknowledge it and link it with the appropriate conclusion that is drawn for the analysis. The writing style should be such that it communicates the findings and results to the reader.
Chapter 5: Summary of findings, Conclusions and Recommendations 5.1. Findings: As per the outcome of the study researcher/student has to exhibit the findings pertaining to chapter 3 and chapter 4 and also to provide suggestions or recommendations to address the problem. 5.2. Conclusions It denotes the achievements made as a result of completing the project. This part of report concludes the challenges or opportunities of future perspective of a project. 5.3. Suggestions/ Recommendations: Solution, alternative solutions, based on Internal and external factor analysis and research Note: Number of pages 2 to 5
AVOIDING PLAGIARISM
Section III: Bibliography Bibliography must mention the books, articles, journals, manuals etc. which are used or referred in the report. Full and accurate information regarding sources used such as title, author name, and issue and page number should be mentioned. Annexures • Supporting Documents • Authenticating data source • Annexure relevant to the project such as figures, graphs and • Photographs etc,. Citation – APA style (7th edition) Reference - APA style (7th edition)
Examples Articles : Example Collins, C. J., & Clark, K. D. (2003). Strategic Human Resource Practices, Top Management Team Social Networks, and Firm Performance: The Role of Human Resource Practices in Creating Organizational Competitive Advantage. Academy of Management Journal, 46(6), 740–751. https://doi.org/10.5465/30040665 Journal: Example Marler, J. H., & Fisher, S. L. (2013). An evidence-based review of e-HRM and strategic human resource management. Human Resource Management Review, 23(1), 18–36. https://doi.org/10.1016/j.hrmr.2012.06.002 Books: Example Kothari, C. R. (Ed.). (n.d.). Research Methodology Methods & teh (Second Revised Edition, Vols. 1–2). PUBLISHING FOR ONE WORLD NEW AGE INTERNATIONAL (P) LIMITED, PUBLISHERS Website links: And Any reference material
Guidelines for Submission The body of the report must not be less than 80 pages. Font size: Chapter heading: 18; Sub-heading: 14 and text of the running matter: 12. Fonts to be used are Times New Roman. The text of the project should have 1.5 line spacing; quotations and foot notes should be in single-line space.