Provogue

study ,about and history of PROVOGUE

1. Created by ABHISHEK SEN “[email protected]”

2. PROVOGUE Provogue  is an Indian clothing and accessories retailer based in Mumbai, Maharashtra. It was launched in 1997 as a menswear fashion range of contemporary clothing with a styling that made it uniquely relevant for the Indian market and quickly established leadership. Over the years the brand has evolved into a comprehensive collection of men’s and women’s fashion apparel and accessories and has won numerous awards throughout its history .

3. Brief introduction The main motto of the company is the creation of fashion trends in the apparels sector. To achieve this goal, the company continually seeks to bring about a change in the outlook and the taste of the customers and then caters to the shifting preferences. The tactical marketing policies, aggressive promotional campaigns, and unique distribution techniques through malls and other modern format stores have helped Provogue (India) grow to become a leader in the garments segment in India. 

4. Sponsorship Provogue is the official clothing sponsor of Rajasthan Royals in the Indian Premier League and the official sponsor for clothing of all teams in the Indian cricket league. Currently,  Hrithik Roshan is the brand ambassador for Provogue, while Mahesh Babu is the brand ambassador for Provogue in South India.

5. Products As of 2014, Provogue stores have men's clothing and women's clothing, each of these being subdivided in Lower Garment, Upper Garment, Shoes and Accessories. Most recently, Provogue has introduced a range of unisex deodorants, watches and sunglasses to complement the collections.

6. Recognitions The Brand Trust Report listed Provogue in the top 100 Most Trusted brands of India published by Trust Research Advisory in 2011. Stores There are over 150 Provogue stores located across 80 cities in India. On 1 July 2013, Provogue announced the launch of its e-commerce business portal.