Public Relation & PR Tools

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1. Presented To: Dr. Daisy Kurien Presented By: Ajesh Patidar 18PG005 Kajal Jain 18PG027 Nikunj Kalal 18PG041 Namrata Saraswat 18PG063 Ritul Bhargava 18PG100 Public Relations & PR Tools Presented To: Dr. Daisy Kurien Presented By: Ajesh Patidar 18PG005 Kajal Jain 18PG027 Nikunj Kalal 18PG041 Namrata Saraswat 18PG063 Ritul Bhargava 18PG100 Public Relations & PR Tools

2. Definition of Public Relations Public Relation is a planned process to influence public opinion, through Sound Character & proper performance, based on mutual satisfactory two way communication Contents Definition of Public Relations Functions of Public Relations Example: CVS Pharmacy Role of Public Relations Impact of Public Relations Benefits of Public Relations Challenges of Public Relation Major Public Relation Tools

3. Definition of Public Relations Public Relation is a planned process to influence public opinion, through Sound Character & proper performance, based on mutual satisfactory two way communication Definition of Public Relations Public Relation is a planned process to influence public opinion, through Sound Character & proper performance, based on mutual satisfactory two way communication. Kajal Jain – 18PG027

4. : Press Relations or Press Agency Creation & placing of newsworthy information to attract attention to a product or service. Product & Brand Publicity Publicizing specific products. Public Affairs Building and maintaining national or local community relations. Lobbying Building and maintaining relations with government official to influence legislation & regulations. Kajal Jain – 18PG027 Functions of Public Relation Press Relations or Press Agency Creation & placing of newsworthy information to attract Product & Brand Publicity Publicizing specific products Public Affairs Building and maintaining national or society relations Kajal Jain – 18PG027

5. Continue… Investor Relations Maintaining relations with share holders & others in the financial community Development Public relations with members of non profit organizations to gain financials or volunteer support. Kajal Jain – 18PG027 Continue… Lobbying Building and maintaining relations with government official to influence legislation & regulations Investor Relations Maintaining relations with share holders & others in the financial community Development Public relations with members of non profit organizations to gain financials support Kajal Jain – 18PG027

6. Kajal Jain – 18PG027

7. Advocate Focuses all energy on building an organization Communicator Crafts communication policies Problem Solver The ultimate spin doctor Role of Public Relations Namrata Saraswat

8. Opinion Maestro Responsible for media placements PR is “Marketing Step Child”: It can have almost the same affect Continue… Namrata Saraswat

9. Lower Cost then advertising Stronger impact on public awareness than advertising Brand image remains strongly upheld in the minds of consumers Impact of Public Relations Namrata Saraswat

10. Benefits of Public Relations Ritul Bhargava 18PG100

11. Challenges of Public Relations Ritul Bhargava 18PG100

12. Major Public Relations Tools News Speeches Special events Written materials Audio visual materials Corporate identity materials AJESH PATIDAR

13. Major Public Relations Tools Public service activities Buzz marketing Social networking Mobile tour marketing Internet NIKUNJ KALAL