Public Relations and Marketing Portfolio

This portfolio shows some of my writing, design, and marketing examples from coursework assignments, an internship, and career experience.

1. Public Relations Portfolio | Mecca Howe



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Public Relations &
Marketing Portfolio
Mecca Howe









BARRET & STOKELY INC.
SMALLWOOD PLAZA APARTMENTS MARKETING CONSULTANT
MIDDLE WAY HOUSE INC.
PUBLIC RELATIONS INTERN
J349 PUBLIC RELATIONS WRITING
STUDENT- INDIANA UNIVERSITY

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Table of Contents
PRESS RELEASES 2
EMULATION WRITING 5
MARKET PLAN 6
WEBSITE DESIGN 7
BLOG PIECE 9
NEWSLETTER 10
FLYER & EMAIL DESIGN 11
SPEECH WRITING 13
FACT SHEET 15
SOCIAL MEDIA 16
SPONSERHIP LETTER 17

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Container Presentation Press Release
Middle Way House Inc. Internship

May 14, 2012
For Immediate Release
For Further Information Contact:
Andrea Jobe
Summer Garden Coordinator
Middle Way House
[phone]
[email protected]
middlewayhouse.org

Making Sustainability Simple
Middle Way House’s Garden Coordinator to Give Presentation on Container Gardening

Bloomington, Ind. --- Andrea Jobe, the summer garden coordinator at Middle Way
House Inc., is giving a presentation on container gardening at 10:50 a.m. Saturday at the
Bloomington Community Farmer’s Market for the Ready, Set, Grow! event sponsored by
the Bloomington Food Policy Council and the Bloomington Commission on
Sustainability.
The presentation will explain how container gardening is advantageous to planters with
limited gardening space and tight budgets, as well as demonstrate ways to create
inexpensive but fun containers from household items.
“We want to show the community that you can be creative with containers you grow
your plants in,” Jobe said. “You can essentially grow in anything that holds soil and
drains water.”
Jobe is the summer coordinator of the Middle Way House's rooftop garden project. The
project grows edible plants available to local vendors, and partners with children from
the Rise and the Project School to build relationships between at risk youth and their
communities.
The Ready, Set, Grow! event will take place at Showers Civic Plaza and will last from 10
a.m. until noon. Its focus is teaching the community how to home garden and
celebrating the benefits of sustainability.
The event will have tables from local organizations and host other presentations on
garden layouts, beekeeping, composting, seed starting and transplanting.
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Whiplash Press Release
J349 Public Relations Writing

September 2, 2011
For Immediate Release
For Further Information Contact:
Mecca Howe
Spokesperson
Indianapolis Police Department
[phone]
[email protected]

High Speed Chase of Fleeing Felon Leads to Reckless Homicide

INDIANAPOLIS—A 12-minute high-speed pursuit of convicted felon Snidely Whiplash
results in the death of Sammy White, 36 of Whiteland.
Charges range from fleeing arrest to possession of stolen property, which included
unopened DVDs and CDs in Whiplash’s vehicle, to reckless homicide with an
automobile. Whiplash, 42 has prior conviction record of breaking and entering, fleeing
from police and possession of an unregistered handgun.
“This strictly is a situation where we thought it was going to escalate and we wanted to
stop this suspect quickly,” Chief of Police, Karl Suskind said.
Chase started at the corner of Walnut and Chestnut street when officer John Smith
attempted to stop Whiplash for failure to yield and not wearing his seatbelt. The police
cited numerous attempts to stop the car, a 1988 Grand Am. However, Whiplash
continued north toward 12
th
Street where he eventually wrecked into White’s 2002 Ford
F 150 at 12
th
and Vine.


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Porn Dorm Press Release
J349 Public Relations Writing
October 12, 2011
For Immediate Release
For Further Information Contact:
Mecca Howe
Chief Spokesperson
Office of Communications
Watsamatta University
[phone]
[email protected]

University Takes Action Against Campus Pornography Dilemma
New prohibitions to be added to by-laws; legal charges being pursued


Watsamatta, Nb.—Watsamatta University will pursue preliminary legal action against the film
company, Acts Incorporated, after the recent events of pornographic filming took place within
campus dormitories. The University is also adding new prohibitions to the school’s by-laws
against student participation in pornographic films on campus.

New statues are being constructed by the judicial board and will be placed in the school’s by-
laws for next term. The University believes this will help prevent the situation from happening in
the future.

Legal charges being pursued include trespassing on campus residence and taking advantage of
students in order to find potential candidates for their movie “Big Ten Schools.”

“We are outraged by both the company and the students involved,” stated University President
Sam Jackson. “We are taking every step necessary to punish those at fault.”

The event took place four weeks ago in Franklin Residence Hall. Three students accepted sexual
favors from actors of Acts Incorporated in exchange to letting the company film the sexual acts
and to signing a release form stating they were at least 18 years old and allowing the film
company to use the footage.

The films were produced on the all-male third floor in dorm rooms and a restroom. All student
participants were 19 years of age and did agree to the release forms. Since, there were no
prohibitions against the student’s actions no punishment has yet to be made.

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Emulation Writing
J349 Public Relations Writing

POSTSCRIPT
Steve Jobs
by Mecca Howe
OCTOBER 17, 2011


As I went online the other night, I was surprised to see a large black and white
photograph of the infamous Steve Jobs. His circular glasses framed his intense eyes that
seemed to always have a message to tell. His snowy beard was clean cut and he looked
as healthy as the next billionaire Icon. The photograph, I assumed, was taken before the
unforgiving cancer struck twelve on the grandfather clock. Then, to the right of the
portrait I saw the dates “1955-2001.” Least to say, I was chastised.

Anyone who carries the robotic world in his or her pocket is inverted by this shocking
expunging of the figure that changed our society forever. The technological hero of our
generation has retired from our world, yet he has left us all the benefits of his dreams
and creativity.

The ingenious artisan of the iPod and the mac computer, which journalists around the
nation have learned to rely on, also recently structured the iPad. The iPad did not
receive great reviews at first. Disappointed journalists said it was simply a larger iPod.
However, people began finding ways to utilize the now glorified creation differently and
similarly than first born the iPod.

Though Jobs became ill, nobody expected him to leave us so soon. It is hard for one to
imagine a society without such an important figure, especially one that is still impacting
our lives on a daily basis.

Jobs left us with a life made easier. He is the majesty of a fast-paced and convenient
world; a world where one can contact anyone anywhere around the globe within
seconds and without complication. For that, you have to appreciate him.

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Monthly Marketing Plan
Barrett & Stokely, Smallwood Plaza Apartments

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Website Design & Photography (all photos on website taken by myself)
Middle Way House Inc.

9. Public Relations Portfolio | Mecca Howe



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Blog Writing



Reaching For New Heights
An exciting but challenging way to exercise

September 27, 2011
I’m sure a lot of you young adults are just like me: trying to keep your body looking half
way in shape despite your collegiate actions of health neglect. You know the consistent
poisoning of binge drinking and Pizza X deliveries. I’m also sure, that just like myself, you
get bored with the same ol’ workout routine. I mean come on, you can only go up and
down on the Elliptical or jog around campus so many times.

This week our solution is Indoor Rock Climbing!

Rock climbing is thrilling, fun,
and challenging while also a
great full body work out that
doesn’t call for much time out
of your busy schedule. If you’re
trying to get toned, receive a
blood pumping cardio exercise
and interact with others at the
same time then I’d recommend
trying rock climbing.

When I first started I was skeptical about how good I would be because, well being only
5’3, 110 pounds, I don’t have much upper body strength- at all. Most people believe that
the sport is all about strength, which it is in part. However, I soon found that it also involves
flexibility, balance, technique, and strategy.

Climbing is a dynamic muscle builder. It strengthens muscles in your forearms, shoulders,
upper and lower back, hips, stomach, neck, and legs. Also, since your muscles are flexed
for long periods of time more blood is pumped to them creating a substantial
cardiovascular exercise. Yeah, that’s what I mean by full body work out!
Take It From Me: Fun Ways to Get Fit
you’re Weekly Work Out

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3 Tips to A Better Cardio Work Out
1) While climbing keep forearms extended
until next move. This calls for you to have to
pull up your body’s weight using your arm or
arms (like a pull-up) which really gets the
blood pumping
2) Belay others while you’re not climbing.
When belaying climbers, you are constantly
pulling a heavy rope- This continues your
work out even while you’re taking a break
resulting in a sustained increased heart rate and cardio exercise
3) Boulder before you high-climb. Bouldering is free climbing without the use of a
harness and rope. The routes are much more strenuous and difficult to
accomplish. Bouldering can be an extremely good warm-up to get your heart
racing and blood flowing. Just remember to always be careful and land on the
mats!

Did you know that climbing is a workout for your mind as well?
It isn’t at all just about ascending up a wall. The routes are divided by levels of difficulty.
Then, the rocks for that route are labeled with a certain color. You can only use those
holds with the color of your route. Therefore, you have to strategize a plan and then
execute in order to succeed.
So my end thought is this. To be successful in
keeping yourself in shape is to find something
you enjoy doing that is not only fun but also
gives you a good workout without you realizing
it. For me, indoor rock climbing does the trick.
Links:
http://www.thercg.org/youth/articles/0504-
rcadfoe.html
Video from local Hoosier Heights indoor
climbing gym:
http://www.youtube.com/watch?v=VPYVfvoM
wLQ&feature=player_embedded

In my next issue we will take a look at the benefits from skiing and
snowboarding. You won’t even know you’re getting exercise until the next
day when you wake up sore as hell.

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Newsletter Design
Barrett & Stokely, Smallwood
Plaza Apartments

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Flyer Design Example
Barrett & Stokely Inc., Smallwood Plaza Apartments

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Email Design Examples
Barrett & Stokely Inc., Smallwood Plaza Apartments

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Obama Speech
J349 Public Relations Writing



MY FELLOW AMERICANS, TODAY IS A BEAUTIFUL DAY. A BEAUTIFUL DAY FOR
OPPORTUNITIES.
I, THE PRESIDENT OF THE AMERICAN PEOPLE, AM REFUSING TO SIT AND WAIT FOR
CONGRESS TO STEP UP AND TAKE ACTION IN PROVIDING YOU THOSE OPPORTUNITIES.
THOSE OPPORTUNITIES THAT HAVE THE ABILITY TO PULL OUR NATION OUT OF AN
ECONOMIC RUT. OPPORTUNITIES THAT WILL PUT TEACHERS BACK IN OUR SCHOOLS,
OUR VETERANS BACK IN THE WORK FORCE, PUT OUR CONSTRUCTION WORKERS BACK
ON ROADS AND BRIDGES THAT SO DESPERATELY NEED RENOVATION THROUGHOUT
AMERICA, AND THAT WILL CREATE JOBS FOR YOUNG PEOPLE AND THE LONG-TERM
UNEMPLOYED.
THE AMERICAN JOBS ACT THAT OUR CONGRESS HAS FOR SOME INEXCUSABLE REASON
VOTED AGAINST, CAN MAKE THOSE THINGS POSSIBLE. IT IS NOT ONLY A SOLUTION TO
THE NEEDS FOR JOBS RIGHT NOW, BUT IT WILL ALSO CONSTRUCT A FOUNDATION FOR
FUTURE ECONOMIC GROWTH THROUGH INVESTMENTS AND INFRASTRUCTURE. IT IS
BASED ON THE AMERICAN IDEAL THAT FROM HONEST HARD WORK ONE CAN ACHIEVE
A SUCCESSFUL LIFE FOR HIMSELF AND HIS FAMILY.
IT IS THE BEST CHANCE WE HAVE TO WIN THIS FINANCIAL WAR.

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Obama Speech Continued
AND IF OUR CONGRESS WILL NOT RECOGNIZE THAT THAN I FEEL I AM OBLIGATED TO
ACT ON BEHALF OF THE AMERICAN PEOPLE. I REFUSE TO WAIT FOR CONGRESS TO DO
THEIR JOB. I AM AND WILL DO EVERYTHING IN MY POWER TO GET YOU FOLKS BACK TO
WORK. TO GET YOU FOLKS MONEY BACK IN YOUR POCKETS SO THAT YOU CAN FEED
YOUR FAMILIES, PAY OFF YOUR DEBTS, AND LIVE THE FAMOUS AMERICAN WORDS
“LIFE, LIBERTY, AND PURSUIT OF HAPPINESS”
SO WITH THAT, I AM GOING TO KEEP IMPELLING OUR SENATORS AND MEMBERS OF
THE HOUSE OF REPRESENTATIVES TO PASS THIS JOBS BILL.
MY ADMINISTRATION AND I HAVE ALREADY TAKEN NUMEROUS STEPS TO BETTER THIS
ECONOMY. I HAVE ALREADY SIGNED INTO LAW GOVERNMENT SPENDING CUTS OF
TRILLIONS OF DOLLARS. I HAVE EXPEDITED LOANS AND COMPETITIVE GRANTS FOR NEW
CONSTRUCTION PROJECTS ALL OVER THE COUNTRY. I HAVE PUT A STOP TO SUBSIDY
PAYMENTS TO BANKS FOR STUDENT LOAN PROGRAMS. SO THAT NEXT YEAR MILLIONS
OF STUDENTS DON’T HAVE TO PAY MORE THAN TEN PERCENT OF THEIR INCOME
TOWARD STUDENT LOANS. IN ADDITION, I HAVE CONSOLIDATED LOANS SO OUR
GRADUATES WILL ONLY HAVE TO MAKE ONE PAYMENT AT A LOWER INTEREST RATE.
ALSO, I HAVE WORKED TO PUT A HALT ON THE RECENT PRESCRIPTION DRUG CRISIS,
WHICH HAS LEFT SO MANY AMERICANS UNABLE TO OBTAIN OR PAY FOR THE
MEDICINES THEY NEED. I HAVE SIGNED AN EXECUTIVE ORDER THAT

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Obama Speech Continued
DIRECTS THE FDA TO STEP UP AND REDUCE THESE DRUG SHORTAGES. THE ORDER ALSO
HAS GIVEN MORE POWER TO THE FDA AND THE DEPARTMENT OF JUSTICE TO
INVESTIGATE ANY DRUG ABUSE THAT COULD BE AN UNDERLYING CAUSE OF THIS
SHORTAGE.
SO AGAIN, WITH OR WITHOUT CONGRESS, I ASSURE YOU FOLKS THAT AS YOUR
PRESIDENT I AM, AND WILL CONTINUE, TO TAKE THE NECESSARY STEPS AND MAKE THE
REQUIRED ADJUSTMENTS SO THAT YOU CAN ONCE AGAIN SAY YOU ARE PROUD TO BE
AN AMERICAN.
GOD BLESS YOU AND GOD BLESS AMERICA

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Fact Sheet J349 Public Relations Writing

FIVE LOCO PUBLIC RELATIONS FIRM

Parents Against

Cyber Bullying

What is Parents Against Cyber Bullying (PAC)?
Parents Against Cyber Bullying is an organization that is active in educating the public about the serious realities of cyber
bullying and the dangers that it causes to our children and their families, and promotes advocates to help make cyber bullying
a crime by law and to keep taking steps to working to decrease this new issue of bullying that our technological generations
faces.

Ultimate Goal of PAC
To get the Indiana State legislature to pass a law that makes cyber bullying a misdemeanor


What Kinds of Things Does PAC Do?

 Has biweekly support meetings to speak, advise, and plan
 Hosts awareness events including upcoming school carnivals, state house marches and
speaker series at various schools and town hall meetings.
 Puts up posters in schools and public places and hands out brochures holding facts on
the issue

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About 21% of kids have
received mean or threatening
emails
90% of teens have witnessed online
bullying via Facebook, Twitter and
other social media outlets

Nine of ten
middle school
students have
had their
feelings hurt
online
Cyberbullying is worse than regular bullying
because there is often no escape

 Provides a hotline for bullied children or those affected secondarily to voice their concerns
 Takes letters from victims and sends them to congress, legislatures, or other public officials
 Produces radio and television Public Service Announcements
 Has a Facebook page with information on the issue, event schedules, and a wall for those to voice their
concerns and opinions
 Has a Twitter account to keep people up to date on events and issues

How was PAC started?
PAC was first founded in December 2010 by Theresa Jones of Bloomington, Ind. after her 15 year old son committed suicide
after being a victim to Cyber bullying. She started with a blog and began contacting other parents that had lost children to the
crime.

How To Learn More About PAC
Pac has a webpage at www.pac.com where people can learn facts about cyber bullying and the PAC organization, see meeting
and event times and places, and can voice their concerns on the website’s blog. Also, one can follow PAC’s twitter account, just
search PAC, or friend them on Facebook at www.facebook.com/PAC

How To Get Involve
You can contact any of the leaders of the organization via email or phone. The contact
information is on the PAC website. Also, PAC meetings are open and always welcome new
supporters and advocates.


Cyberbullying has
been proven to cause
poor grades, school
absences, depression,
mood swings, poor
self- esteem, and even
suicide
Most of the
bullying occurs on
Facebook and chat
rooms, followed
by text messages
and e-mails

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Social Media Examples
Barrett & Stokely Inc., Smallwood Plaza Apartments

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Sponsorship Offer Letter
Barrett & Stokely Inc., Smallwood Plaza Apartments

Mecca Howe
Marketing & Leasing Consultant
Smallwood Plaza Apartments
455 N. College Ave.
Bloomington, IN 47404
[email protected]
812-331-8500
May 1, 2013
LaNita Campbell
President
Indiana University
Graduate & Professional Student Organization

Dear Ms. Campbell,
It is with great pleasure that I am able to extend an offer of sponsorship from Smallwood Plaza
Apartments for the Indiana University Graduate and Professional Student Organization. Here at
Smallwood Plaza, we are committed to encouraging new talent, and we believe that the Indiana
University Graduate and Professional Student Organization has what it takes to make an
exceptional impact on the lives of our residents and audience. To help your association, we
would like to offer a partnership, as well as provide an exciting location and marketing window
for your event(s) and association. In return we ask that the Indiana University Graduate and
Professional Student Organization display Smallwood Plaza’s promotional signs and literature
throughout.
The finer details of this sponsorship offer can be discussed in the future. I would like to invite
you to a personal meeting with our community manager so that we may discuss this exciting
new relationship. Please contact me at [phone] at your earliest convenience so that we
can set up this meeting.
I look forward to hearing from you soon, and hope that we can move forward with this great
opportunity for Smallwood Plaza and the Indiana University Graduate and Professional Student
Organization.
Yours sincerely,

Mecca Howe

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