Public relations and political parties

Public relations and political parties

1. THE ROLE OF PR in POLITICAL PARTIES in pakistan

2. Political Parties in Pakistan There are some famous political parties in Pakistan such as PML(N) PTI Peoples Party PML(Q) MQM ANP Jamiat Ulema -e- Islam Jamet -e- Islami More than 150 parties exist

3. Political structure in Pakistan Pakistan is a  democratic  parliamentary federal republic with Islam as the state religion .  The Pakistani  military establishment  has played an influential role in mainstream politics throughout Pakistan's political history .  Presidents are brought in by military coups who imposed in martial law in   1958–1971 , 1977–1988, and 1999–2008 .   Pakistan has a  multi-party parliamentary system with clear division of powers and responsibilities between branches of government. The first successful demonstrative transaction was held in May 2013.

4. Public Relation and politics Public relations (PR) is the practice of managing the spread of information between an individual or an organization ( political party and the public. Public relations may include political party gaining exposure to their public using topics of public interest and news items

5. Nature of PR Public relation is the art and science of managing communication between political party and it key supporters to build, manage, and sustain its positive image.

6. Public Relation and politics P R in politics work as Key role in political campaigns (strategies, tactics, tool pr vote) Effective role in public communication (through media) Publicity of ideas (agenda of party publicity, good will image) Educate voters (info through public relation, ) Image building Management of communication between politicians and public (smooth flow of communication)

7. Public Relation Officer in political organization PRO work as Idea generator Develop plan Evaluation information Communication strategies Work for better Flow of communication in political organizations

8. Public relations account executives are responsible for handling all aspects of planned publicity campaigns and PR activities Planning publicity strategies and campaigns Evaluation of public attitude and their opinion Writing and producing presentations and press releases Dealing with enquires from public , the press , and related organizations Organizing promotional events such as press conferences , open days excebitions , tours and visits Speaking publicly at interviews, press conferences and presentations Providing public with information about new promotional projects Analyzing media coverage Designing, writing and production presentations, press release, brochures and information for web sites and promotional videos

9. Duties of PRO Planning, developing and implementing PR strategies Communicate with colleagues and key spokespeople Interact with and answering enquiries from media, other organization, via mail or phone Researching, writing and distributing press release to targeted media

10. Analysing and collecting media coverage ( pmln talk shows Writing and editing speeches, articles, annual reports Preparing and supervising the production of publicity Such as broachers, handouts, leaflet, promotional videos, photographs, films and multimedia programs

11. Organising events such as press conference , exhibitions, press tours Managing and updating info on websites Managing the PR aspect of a potential crises situation work for community relations

12. Skills of PRO Excellent communication skills both orally and in writing Excellent interpersonal skills Good IT skills Presentation skills Initiative (idea generator ) Ability to priorities and plan effectively Awareness of different media agendas creativity

13. Nawaz Sharif PR officer and Press Secetary Rai Riaz Nawaz Sharif media cordinator Nadir Chudary

14. PR in Politics

15. Public Relations and politics have a lot in common. Not least is the fact that both PR practitioners and politicians are frequently criticised by people. But on a more serious note, public relations plays a role in politics and government policy by influencing public opinion to support a certain candidate or piece of legislation.

16. How PR plays 'Politics ' PR plays a great role in politics, in ways more than one:
The PR function of publicity is a great tool of gaining awareness for candidates and cause. Whether through mass media exposure, special events or targeted direct communication, making candidates' names known to voters is a basic function of political PR. Candidates can't win if voters don't know their names.

17. PR's role in providing voters with enough information to develop an understanding of candidates' position is another role of PR closely tied to politics. Knowing who's running is important, but once they have an awareness of who's in the contest, understanding where each candidate stands on the issues becomes a priority.

18. Due to modern-day public relations, another dimension comes into play, though- one that moves public relations beyond publicity and the use of one-way messages and toward two-way communication . At the highest level, this two-way approach allows for both persuasion of the public and modification of the politician with an eye to bringing both to that most valuable of outcomes- mutually beneficial relationships.

19. four main activities that stand out in political PR Media management (controlling messages) Image management (protecting an identity or brand, relationship building etc) Internal communication (engaging people within the party and controlling opinionated messages) Information management (gate-keeping)

20. PR experts have profound knowledge in their field which in combination with specially acquired skills allow them to

21. Consult political decision makers, mandatories' and functionaries in formulating policies and concerns
Assess the communicative effect of political decisions, • Define specific targets for communication work Develop strategies on the basis of analyses (e.g. analyses of strengths and weaknesses)

22. Identify connections in communication, implement communication projects and measures and evaluate their outcome. Regardless of their field of activity PR consultants have sound knowledge and experience in a number of different domains relevant to communication to call their own

23. They must have Knowledge of theory and practice in communication Talent as journalists, the ability to analyse facts for their medial relevance and formulate them accordingly Wide knowledge of national and, where applicable, international media

24. Experience with various support tools, such as creativity, planning and evaluation techniques, as well as market and opinion research Knowledge of and skills in professions related to communication, such as public affairs, lobbying, marketing, advertising, direct marketing etc. Knowledge of contemporary methods in print and electronic media

25. Extensive knowledge of political systems and processes General knowledge of economics, law and society Thorough command of one foreign language Professional handling of team work, communication in the context of (party) political activities The ability to communicate empathically with staff and voluntary supporters

26. Adjustment and adaptation — the give and take that is essential in today’s world — are the key concepts in this balanced two-way approach. Public relations at this level allows for persuasion of the voter and modification of the politician, all done with an eye to bringing both to that most valuable of outcomes — mutually beneficial relationships.

This use of public relations is good for both politics and the public.

27. Politics & Public RelationS

28. How It Works

29. To gather information To disseminate management’s point of view To motivate employees to participate in the political process To plan ahead

30. To adjust policies Be able to sustain strong personal relationships To use of persuasion tactics to attempt to influence

31. Process of PR Fact finding Planning Communication and Research evaluation

32. Tools and Tactics Advocacy Advertising Toll-free phone lines Web sites Computerized direct mail Community meetings Blogging Messages

33. Social Media T witter F ace book Advertising Paid content Songs Press advertising Television advertising Outdoor advertising

34. PAID CONTENTS

35. PAKISTAN TEHREEK E INSAF (PTI)

36. PAKISTAN MUSLIM LEAGUE(N) PML(N)

37. PAKISTAN PEOPLES PARTY (PPP)

38. External media Internal media Media relations Community relation Using photographs Publicity method Direct method of communication Working with individual group

39. External media Television Radio Magazines Film Traditional media

40. Internal media House journal Bulletin board Annual report Printed literature

41. Media relations Press conference Press release Press tour Exhibition for personal contact

42. Other Publicity Leaflets Stickers Direct mail

43. Direct Communication Electric spectacular display Speakers and speeches bureaus Telephone as a PR device Word of mouth Letters Post cards

44. Door to door communication during election campaigns Corner meetings PR representatives of Politicians TV interview by Politicians