PUNK Subculture

The punk subculture includes a diverse and widely known array of ideologies, fashion, and other forms of expression, visual art, dance, literature and film.

1. FASHION
SOCIETY AND CULTURE
ANCHAL KUMARI
FD3

2. P U N K

3. PUNK SUBCULTURE
Thepunksubculture,whichcentresonpunk
rockmusic,includesadiversearray
ofideologies,fashionsandformsofexpression,
includingvisualart,dance,literatureandfilm.
Thesubcultureislargelycharacterizedbyanti-
establishmentviewsandthepromotionof
individualfreedom.
Thepunksubcultureiscenteredonaloud,
aggressivegenreofrockmusiccalledpunk
rock.Itisusuallyplayedbysmallbands
consistingofavocalist,oneortwoelectric
guitarists,anelectricbassistandadrummer.

4. HISTORY AND ORIGIN
•ThePunksubcultureemergedinthemid1970’sintheUSandUK.
•Punkfashionwasananarchicandaggressivemovement.
•PunkasamovementbeganasarevoltagainstBritishpoliticalvalues.
•Itbeganasaworking-classmovement whichdisapprovedofthegrowing
unemployment,lackofminimum-wagepolicies,failureoftrade-unionrepresentationsand
capitalism.
•Theundertoneofpunkwastoopposetheidolsofthemiddleclass.
•Variouswriters,books,andliterarymovementswereimportanttotheformationofthe
punkaesthetic.
•Theclothessuitedthelifestyleofthosewithlimitedcashduetolowincome.
•Generallyunkempt,oftenshorthairstylesreplacedthelong-hairhippielookandthe
usuallyelaborate1970srock
•DeliberatelyoffensiveT-shirtswerepopularintheearlypunkscene.
•Manyfemalepunksrebelledagainstthestereotypicalimageofawomanbycombining
clothesthatweredelicateorprettywithclothesthatwereconsideredmasculine.
•Apparently,“Everythingsupposedtobehiddenwasbroughttothefront”,bothliterally
andfiguratively.

5. 2
0
1
7
2020

6. IDEOLOGIES
Trendsinpunkpoliticsincludeanarchism,individualism,socialism,anti-militarism,anti-
capitalism,anti-racism,anti-sexism,anti-nationalism,homophilia,environmentalism,
vegetarianism,veganismandanimalrights.However,someindividualswithinthe
punksubcultureholdright-wingviews(suchasthoseassociatedwith
theConservative Punkwebsite),neo-Naziviews(Nazipunk),or
areapolitical(e.g.,horrorpunk).
PUNK FASHION TODAY(21ST CENTURY)
Punk fashion was first and foremost seen internationally as very anti-materialistic and defined
the definition of glamor as a rebellion of the disco era also happening at the time. Today,
punk has become such a mainstream look from fast fashion to couture. Punk has become
everything it was once fighting against, glamor. It seems that the distinct rebellious style can
be seen on the runway at any given season.We may have lost sight of the foundation of
what it meant to be punk but the impressive and edgy look that 70’s punk dawned on us has
made an undeniable print on fashion and society.
From ripped jeans, ultra mini skirts, the classic ripped tights and head to toe leather; the 21st
century is still seeing dark and rebellious wardrobes that scream Joan Jett and Debbie Harry
can be seen coming down the runways of Balenciaga, Saint Laurent, and Givenchy

7. MODERN PUNK

8. PROVOCATIVE T-SHIRT
TARTAN PUNK SKIRT
PATCHED JEANS/TORN JEANS
FASHION AND ACCESSORIES
BADGES AND BLACK COMBAT
BOOTS
Earlypunkfashionadapted
everydayobjectsforaesthetic
effect:rippedclothingwas
heldtogetherbysafetypinsor
wrappedwithtape;ordinary
clothingwascustomisedby
embellishingitwithmarkeror
adorningitwithpaint;a
blackbinlinerbecameadress,
shirtorskirt;safetypinsand
razorbladeswereusedas
jewellery.Alsopopularhave
been leather, rubber,
andvinylclothingthatthe
generalpublicassociates
with transgressivesexual
practiceslikebondageandS&
M

9. VISUAL ART
Punk aesthetics determine the type of art punks enjoy, usually
withunderground,minimalistic,iconoclasticandsatiricalsensibilities. Punk artwork gracesalbum
covers,flyersfor concerts, andpunk zines. The use of images of suffering to shock and create feelings
of empathy in the viewer is common. Alternatively, punk artwork may contain images of selfishness,
stupidity, or apathy to provoke contempt in the viewer.
DANCE
Two dance styles associated with punk arepogo dancingandmoshing.Stagedivingandcrowd
surfingwere originally associated withprotopunkbands such asThe Stooges, and have appeared at
punk, metal and rock concerts.Ska punkpromoted an updated version ofskanking.Hardcore
dancingis a later development influenced by all of the above-mentioned styles.
LITERATURE
Punk has generated a considerable amount of poetry andprose. Punk has its ownunderground
pressin the form ofpunk zines, which feature news, gossip, cultural criticism, and interviews. Some
zines take the form ofperzines.
FILM
Manypunk-themed filmshave been made. TheNo Wave CinemaandRemodernistfilmmovements
owe much to punk aesthetics. Several famous punk bands have participated in movies, such as the
Ramones inRock 'n' Roll High School, the Sex Pistols inThe Great Rock 'n' Roll SwindleandSocial
DistortioninAnother State of Mind.Derek JarmanandDon Lettsare notable punk filmmakers.

10. GLOBAL PERSPECTIVES
The punk subculture has spread to many countries around the world. The fluidity of
musical expression in particular makes it an ideal medium for this cross-cultural
interpretation.
Mexico
In Mexico, punk culture is primarily a
phenomenon among middle and upper class
youth, many of whom were first exposed to punk
music through travel to England.
[58]
Because of
low fees at public universities in Mexico, a
significant minority of Mexican punks are
university students.
PERU
Post-apartheidpunksubculturecontinuestobe
activeinSouthAfricanpolitics,organizinga
2000festivalcalledPunksAgainstRacismat
ThrashersStateparkinPretoria.Ratherthanthe
senseofdespondency andfatalismthat
characterized1970sBritishpunksubculture,the
politicallyengagedSouthAfricansceneis
morepositiveaboutthefutureofSouthAfrica.
South Africa
Punk arrived slowly in South Africa during the
1970s when waves of British tradesman
welcomed by the then-apartheidgovernment
brought cultural influences like the popular
British music magazineNME,soldin South
Africa six weeks after publication.
CANADA
Theemergence ofpunkrockinCanada
followedroughlythetimelinesofboththeUKand
theUS,andwasatfirstconfinedtoCanada's
largestcities.Sincethemid-1980s,Canada's
punkscenehasspreadovertheentirecountry,
includingsmallruraltownsandvillages.

11. MEXICO
CANADA
SOUTH AFRICA
PERU

12. TYPES OF PUNK FASHION
•AnarchoPunk
• Pop Punk
• Street Punk and Oi
•Crust Punk
• Dark cabaret and Gypsy
Punk
• Garage Punk • Glam Punk
• Hardcore Punk
• Ska Punk
• Droog
• Horror Punk and Deathrock
• Dance Punk
• Pop Punk
• Psychobilly
ZaraalsoshoweditscollaborationlinewiththeEnglishrockband
TheRollingStonesinitspunkrockstylecollectionincludingdenim
jacketsandsweatshirtswithuniquecolorsandlettering.The
women'slineisfeminineandsweetwhilethemen'scollectionis
charismatic.FashionmodelsposeattheMCM's2017Springand
SummercollectionshowcaseatitsflagshipstoreMCMHAUSin
Seoul.

13. COLORS
• Ranging from basic black and white
to neon colours, checkers can be
found on various types of punk
clothing. T-shirts, shorts, dresses and
even shoes may incorporate checkers
into the design.
• There a wide variety of punk
hairstyles that you can wear, but
generally they will be Mohawk
hairstyles. The base colourwill usually
be either black or platinum blonde
and highlights or sections of hair may
be dyed another (non -natural) color,
such as blue, red or pink

14. VIVIENNE WESTWOOD
•DameVivienneWestwoodisaBritishfashion
designer and businesswoman, largely
responsibleforbringingmodernpunkandnew
wavefashionsintothemainstream..
•KnownasMotherofpunk.
•TheshopwhichWestwoodandMcLarenhad
openedunderwentnumerousnamechanges
&atvarioustimeswascalled“LetitRock","Too
fast to live,Too young to
die”,”Sex”,”seditionaries'”&“World’sEnd”

15. TAYLOR MOMSEN
The singer for The Pretty Reckless is not only an
goth and punk fashion, but also a living
example of a fantastic transformation! Once
playing adorable little Cindy Lou Who in the
Grinch movie, now she is an adorable (or
possibly sassy is a better word) rocker stunning
the world with her killer fashion sense.

16. ZANDRA RHODES
•SheisanEnglishfashiondesigner.
•Alsoknownasthe“PunkPrincess”.
•Shemadeherbiggestsplashin
1977withtheestablishmenttakeon
punkwhichshecalledConceptual
Chic.
•In1977,shebecame thefirst
couturedesignertoputpunkonthe
runway.
•FounderofFashionandTextile
museuminLondon.

17. MADONNA
The Queen of Pop has always been
one for ornate costumes. Once she
was the hottest female musician in
the world, and everyone wanted to
be just like her. This included her
fashion sense. Bring on the pointed,
decorative studs and black military
hat tilted ever so slightly, because
Madonna will slay it.

18. CONSUMER SEGMENTATION
1.DABBLERS (13-21 YEARS)
GENERATIONAL COHORTS
GENERATION Z
INFLUENCERS
2.ASPIRERS(22-28 YEARS) GENERATION Y/MILLENNIALS
3.THRIVERS(29-35 YEARS) GENERATION Y/MILLENNIALS
AANCHAL SUKHIJA
MILEY CYRUS
RIHANNA

19. AanchalSukhijawhose jewelry designed using everyday mundane objects and trash like
pipes, steel scrubs, AC foam, and mops was showcased at New York Fashion Week earlier
this year. Her personal style is also equally dramatic and unique! The DIY approach
towards of curating something will the traditional-ness intact with an unexpected element
is what makes her a different kind of Indian-lypunk women.

20. Miley Cyrus is the queen of rock and roll style. These days she often
sticks to jeans and a graphic tee, giving the basic pieces an
elevated spin with the help of killer accessories.

21. Rihannahas rockedlots of standout stylesin her day, but she's never worked
a look quite like this one.
Green hair that is spiked up in all different directions. As if that isn't shocking
enough, she pairs her hair with huge square-shaped earrings, an eyebrow
ring, and a Dior sports bra and colorful fur coat.

22. I
N
F
L
U
E
N
C
E
R
S

23. INDIAN PUNK OR PUNK IN INDIA
Earliest adaptors of the Indian-Punk trend might be signers like TrithaSinha and Sona Mahapatra
who gave Indo-Western dressing their own musical twist by introducing elements like big dark
bindis, kohl and quirky drapes with a pop of color.

24. Thank you