Q2-4.-Text-Media-and-Information.power point

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15. SERIF

* connotes the formality and readability
in large amount of texts

。 usually used for the body text of books,
newspapers, magazines and
publications

° give a classic or elegant look when us

for title or headings

16. •Times New Roman
•Garamond
•Baskerville
•Amasis MT

17. SANS SERIF

・ brings a clean or minimalist look to the
text

。 used for clear and direct meaning of
the text such as road signage, building MY
directory or nutrition facts in ^ 제
packages <

SSS

° give a modern look and is ust) DOKL
primarily in webpage design

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18. •Arial
•Helvetica
•Tahoma
•Verdana
•Calibri

19. 5686 SERIF

* carries a solid or heavy look to text

。 can be used for large advertising sign
on billboards

20. •Rockwell
•Playbill
•Gill Sans Ultra
Bold

21. SCRIPT

。 draws much attention to itself because
its brush-like strokes

° must be used sparingly and not to be
used in large body text

» usually used in wedding invitatio

and other formal events

22. •Edwardian
•Vladimir
•Kunstler
•Script MT Bold
•Commercial Script BT

23. DECORATIVE

。 caters a wide variety of emotions (such
as celebration, fears, horror, etc.) or
themes (such os cowboys, circus,

holidays, summer, kiddies, etc.)

24. •Chiller
•Jokerman
•Curlz MT