Qualitative Research Methods-Chapter-one

Qualitative Research Methods

1. INTRODUCTION
TO
BUSINESS RESEARCH
CHAPTER-1
RESEARCH
METHODOLOGY
CONCEPTS AND
CASES

2. What is research?
Management researchisanunbiased,
structured,andsequentialmethodofenquiry,
directedtowardsaclearimplicitorexplicit
businessobjective.Thisenquirymightleadto
validatingexistingpostulatesorarrivingat
newtheoriesandmodels.
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RESEARCH
METHODOLOGY
CONCEPTS AND
CASES

3. Types of research
BUSINESS RESEARCH
CONCLUSIVE RESEARCH
DESCRIPTIVE RESEARCH
APPLIED RESEARCH BASIC RESEARCH
EXPLORATORY
RESEARCH
CAUSAL RESEARCH
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4. Types of research
Basicresearch:thebasicpremiseistheneed
toKNOWandtheconcernisprimarilyacademic
innature.
Appliedresearch:Solutionoractionoriented
research,thatiscontextualandpracticalin
approach.
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RESEARCH
METHODOLOGY
CONCEPTS AND
CASES

5. Types of research
Exploratoryresearchislooselystructuredandthe
basicpremiseistoprovidedirectiontosubsequent,
morestructuredmethodofenquiry.
Conclusiveresearchisstructuredanddefinitein
orientation.Thesestudiesareusuallyconductedto
validateformulatedhypothesesandspecified
relationships.
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6. Exploratory vsConclusive ResearchEXPLORATORY RESEARCH CONCLUSIVE RESEARCH
 Loosely structured in design

 Are flexible and investigative in
methodology

 Do not involve testing of hypotheses

 Findings might be topic specific and
might not have much relevance outside
the researcher’s domain
 Well structured and systematic in
design
 Have a formal and definitive
methodology that needs to be followed
and tested
 Most conclusive researches are carried
out to test the formulated hypotheses
 Findings are significant as they have a
theoretical or applied implication.

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RESEARCH
METHODOLOGY
CONCEPTS AND
CASES

7. Conclusive research
Descriptiveresearch:Themaingoalofthistype
ofresearchistodescribethedataand
characteristicsaboutwhatisbeingstudied.
Causalresearch:Explorestheeffectofoneor
morevariablesonothervariable(s),with
reasonablelevelofcertaintybycontrollingthe
impactofotherinfluencingvariables.
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8. The research process
Management Dilemma
Basic vs Applied
Defining the Research Problem
Formulating the Research Hypothesis
Developing the Research Proposal
Data Collection
The Research Framework
Research Design
Data Collection Plan Sampling Plan
Instrument Design
Pilot Testing
Data Analysis & Interpretation
Research Reporting
Management / Research Decision
Data Refining and Preparation
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9. The research process
The management decision problem
Defining the research problem
Formulation of the working hypotheses
Construction of the research proposal
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10. The research process
Formulating the research design
Sampling considerations
Collecting the data for the study
Data analysis and interpretation of findings
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RESEARCH
METHODOLOGY
CONCEPTS AND
CASES

11. Research applications in marketing
Market & consumer analysis
Product research
Pricing research
Promotional research
Place research
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12. Research applications in finance
Asset pricing, capital markets and corporate finance
Financial derivatives and credit risk modeling research
Market-based accounting research
Auditing and accountability
Other areas: financial forecasting, behavioural finance,
volatility analysis
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13. Research applications in
human resources
Training & development studies
Selection and staffing studies
Performance appraisal–design and evaluation
Organization planning and development
Incentive and benefits studies
Emerging areas–critical factor analysis, employer
branding studies
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14. Research applications in
production & operations management
Operation planning and design
Demand forecasting and demand estimation
Process planning
Project management and maintenance effectiveness
studies
Logistics and supply chain-design and evaluation
Quality estimations and assurance studies
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15. Criteria for research
MUST have: a clearly stated research purpose/ objective
MUST have: a sequential plan of execution
MUST have: a logical and explicitly stated justification for
the selected methods
MUST have: an unbiased and neutral method of conduct
and reporting
MUST have: complete transparency and ethical conduction
of the research process
MUST have: provision for being reliable & replicable
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16. END OF CHAPTER