qualitative research versus quantitative

for thesis

1. GROUP 4 LESSON 3 : QUANTITATIVE AND QUALITATIVE RESEARCH

2. QUALITATIVE RESEARCH VERSUS QUANTITATIVE RESEARCH

3. QUALITATTIVE RESEARCH Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research. QUANTITATIVE RESEARCH Quantitative research is the process of collecting and analyzing numerical data. It can be used to find patterns and averages, make predictions, test causal relationships, and generalize results to wider populations.

4. OBJECTIVE QUALITATIVE It aims to create new theory based on the gathered data. A fact-finding research used to gain understanding of individual differences in terms of feelings and experiences. QUANTITATIVE The purpose is to test a hypothesis or theory Measures problem using rating scale and other research parameters of group similarities.

5. DATA DESCRIPTION natural setting Making stories out of a certain phenomenon. Uses pictures, words, sentences, paragraphs, compositions, narrations and short stories Measurement setting Performs measures out of a certain phenomenon. Uses numbers, scales, hypotheses, calculations, computations and statistics tool.

6. SAMPLE ( SIZE ) Small judgement ( by decision ) sampling Large sample of representatives of population

7. DATA GATHERING Unstructured or semi structured ( flexible processes ) Uses interviews, participant observation, group discussions. Ex. Case study, field research Uses open ended questions. Standardized / structured Uses census, survey questionnaire, checklist, paper pencil test, and experimentation. Uses closed ended questions.

8. ACTIVITIES INDUCTIVE the researcher starts with the observations, an open mind without biases, gathering all exact details of the topic and generalization or new theory is given towards the end of the research process. DEDUCTIVE Starts from a hypothesis or already created theory emphasizing the previously researched phenomenon from different view ( tested against observations )

9. DATA DISCUSSIONS AND PRESENTATION Uses both inductive and deductive They are not mutually exclusive with each other in research. Inductive method or “bottom-up” is used if the researcher starts discussions from the lowest and highest means then explains the overall mean. Deductive or “top-down” if discussion is from the overall mean going to the lowest and highest means, deductive Opinions are based on experience or observation. There are no criteria used in data discussions. Opinions are based on laws, rules, or other recognized principles.

10. DATA ANALYSIS Synthesize data, interpret , thematic. Subjective Data analysis is influenced by the personal experiences and views. Statistical Objective The researcher employs standard criteria in analyzing data.

11. OUTCOME Cultivates understanding with high validity. There are no conclusions formulated. Endorse a development. Has high output replicability. Conclusion is formulated towards the end of the research process.

12. Similarities: Qualitative Research and Quantitative Research Both have the process of inquiry and investigation . Both improve life and help us in understanding various issues of life and in giving solutions to our problems Both start with a problem and end with a new problem. Both use textual forms in analyzing and interpretation of data. Both use inductive and deductive methods of presenting data.