In this session, we will discuss:
Types of variables
Data sources
Likert scales
Measures of central tendency
Measures of dispersion
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Language: en
Added: Oct 09, 2025
Slides: 27 pages
Slide Content
Quantitative Research:
Descriptive Statistics
BRENDA CECILIA PADILLA RODRÍGUEZ
Key concepts
Data
•Observations &
measurements
•Often collected through
research
•Types: Quantitative &
qualitative
Variables
•Characteristics or
attributes observed or
measured
•The value of a variable
varies.
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Important
ORDINAL VARIABLES ARE OFTENANALYSEDAS
NUMERICVARIABLES.
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Data sources
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Learning Analytics
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▪Grades
▪Posts in discussion forums
▪Clicks on different resources
▪Time when students’ stop
watching videos
Questionnaires
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Likert Scales
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Activity: Likert Scale
▪Check the following Likert scale.
▪How many errors can you find?
▪Discuss them in your small group.
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https://tinyurl.com/likert-oops
Developing an accurate
Likert scale is a process.
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What is an advantage
of Likert scales?
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What is a disadvantage
of Likert scales?
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Ok. So we
applied a Likert
scale, got some
answers… What
now?
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One column per item,
one row per participant
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Identify and get rid of mistakes
People who did not agree to answer the survey (?!)
Duplications
Severely incomplete answers
Strange or inconsistent answers
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Activity: Data analysis
▪Check the following answers to a Likert scale.
▪How would you analyse it?
▪Discuss the interpretation of your findings in your group.
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https://tinyurl.com/likert-analysis
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What does it
mean to have a
result such as an
average of 3.4?
We need points of reference...
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…or frequencies or percentages.
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When to use
percentages or
frequencies?
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Measuresofcentral tendency
Mean
•Arithmetic
average
Median
•Central value
whendata is
ordered
Mode
•Most
frequently
repeated
value
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They aim to identify the most representative value of a data set, the
centre of a distribution.
Activity: Examples
▪Whatmeasureofcentral tendencyshouldweuse in each
case? Why?
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18181920212121212242
18181920212121212222
Case 1
Case 2
Measuresofdispersion
Range
•Difference
betweenthe
highestvalueand
thesmallestvalue
Variance
•Mean squared
distancebetween
eachpointand the
centre ofthe
distribution
Standard
deviation
•Square rootof
variance
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They aim to measure of the spread of the data around the centre of
the distribution..
Standard Deviation: Overview
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Describingthedata is
partofdescriptive
statistics.
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