Quantitative-vs-Qualitative-Research 10.pptx

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1. Quantitative vs. Qualitative Research This presentation explores the key differences and benefits of quantitative and qualitative research methods. We'll delve into the strengths and limitations of each approach, helping you choose the most appropriate method for your research project.

2. ACTIVITY Your task is to analyze each word strip and determine whether it aligns with the characteristics of qualitative or quantitative research methods. You will then paste the word strips onto the provided cartolina , placing them in the appropriate column under either 'Qualitative Methods' or 'Quantitative Methods'.

3. Quantitative Research Qualitative Research Focuses on testing theories and hypotheses Focuses on exploring ideas and formulating a theory or hypothesis Is analyzed through math and statistical analysis Is analyzed by summarizing, categorizing and interpreting Mainly expressed in numbers, graphs and tables Mainly expressed in words Requires many respondents Requires few respondents Closed (multiple choice) questions Open-ended questions Key terms are: testing, measurement, objectivity, replicability Key terms are: understanding, context, complexity, subjectivity

4. Quantitative Research: A Focus on Numbers Key Features Quantitative research relies on numbers, measurements, and statistical analysis to test hypotheses and theories. Strengths Quantitative methods are excellent for objective, reliable, and generalizable findings, especially for large populations.

5. Quantitative Research: Strengths 1 Objectivity Quantitative research emphasizes objectivity and control, reducing bias in data collection and analysis. 2 Generalizability Results can be generalized to larger populations, making findings applicable to a wider context. 3 Reliability Quantitative studies can be replicated to verify findings, ensuring consistency and trustworthiness.

6. Quantitative Research: Challenges Complexity of Human Behavior Quantitative research may struggle to capture the complexities of human behavior and social interactions. Measurement Errors Surveys and instruments are prone to errors in measurement, potentially affecting the accuracy of data. Limited Scope of Inquiry Some topics are challenging to quantify, limiting the scope of research questions that can be addressed.

7. For Example: " The Correlation Between Social Media Usage and Academic Performance Among High School Students .“ "A Comparative Analysis of Customer Satisfaction Scores Between Online and In-Store Retail Purchases."

8. Qualitative Research: Uncovering Insights Key Features Qualitative research explores ideas, experiences, and perspectives, aiming to develop theories and insights. Strengths Qualitative research excels in capturing depth and nuance, providing rich descriptive data about complex phenomena.

9. Qualitative Research: Strengths In-Depth Exploration Qualitative methods allow for thorough investigation of complex social issues and human experiences. Contextual Understanding Qualitative research emphasizes the importance of understanding phenomena within their specific contexts. Rich Descriptive Data Qualitative methods yield rich, detailed narratives and descriptions, offering deeper insights.

10. Qualitative Research: Challenges 1 Time-Intensive Qualitative research is often time-consuming, requiring meticulous data collection and analysis. 2 Subjectivity and Bias The researcher's perspective can influence findings, requiring careful consideration of potential biases. 3 Limited Generalizability Qualitative findings may not be easily generalizable to larger populations, requiring careful interpretation.

11. For example: "Exploring the Impact of Social Media on Adolescent Mental Well-being: A Narrative Inquiry .“ "Perceptions and Interpretations: Exploring Consumer Reactions to Advertising Through Focus Group Discussions."

12. Choosing the Right Research Method Research Question Start by defining your research question and the type of information you need to answer it. Study Purpose Consider the specific objectives of your study and the type of knowledge you want to gain. Data Requirements Determine the types of data you need, whether numbers, descriptions, or a combination of both. Available Resources Evaluate your time, budget, and access to participants or data sources.

13. Qualitative and Quantitative Approaches: Complementary Mixed Methods Combining quantitative and qualitative approaches can provide a more comprehensive and nuanced understanding of research questions. 1 Triangulation Using multiple methods to validate findings, strengthening the reliability and credibility of the research. 2 Complementary Insights Qualitative data can help interpret quantitative findings, providing context and depth to numerical results. 3

14. Key Takeaways Quantitative research is well-suited for objective measurements and generalizable findings, while qualitative research excels in exploring complex topics and gaining in-depth insights. Selecting the appropriate research method depends on the nature of your research question, the purpose of your study, and available resources.

15. I. Determine which of the following statements is quantitative and which is qualitative. Write QUANTI if it is quantitative, and QUALI if it is qualitative. _____________ The cup had a mass of 454 grams. 2. _____________ The temperature outside is 250 C. 3. _____________ It is warm outside. 4. _____________ The tree is 30 feet tall. 5. _____________ The building has 25 stories. 6. _____________ The building is taller than the tree. 7. _____________ The sidewalk is long. 8. _____________ The sidewalk is 100 meters long. 9. _____________ The race was over quickly. 10. ____________The race was over in 10 minutes.

16. II. Decide whether the following topics or research questions is qualitative or quantitative. ________1. Culinary Arts: Then and Now ________2. How do the TVL students feel about their chosen strand? ________3. What is the degree of satisfaction of students taking the different SHS tracks? ________4. The Why and How of ICT Use ________5. The Level of Social Media Addiction among the Youth