Ray Page: Both Yes & No: Creating in the Gray | SIC 2024

Creativity flourishes in the world of gray. Together we’ll explore how creativity not only survives but thrives at the crossroads of evolution and transformation. Despite concerns about a crisis in the creative field, this moment is the opportunity for creatives and strategists to stop predicting the future, and just focus on influencing it. Embracing ambiguity leads to innovative solutions infusing traditional, technological and inherently emotive techniques. Let’s explore both the yes and no.

1. Ray Page EVP, Head of Global Innovation and Social Impact WE Communications Creating in the Gray BOTH YES & NO

2. WE LIVE IN A BINARY WORLD

3. BUT OUR WORLD HAS WAY MORE GRAY IN IT

4. TECH INNOVATION

5. WHAT IF WE SAW OUR WORLD AS BOTH YES AND NO?

6. MITCH HEDBERG

7. ESCALATORS TEMPORARILY STAIRS. SORRY FOR THE CONVENIENCE.

8. IS OUR FRIEND AMBIGUITY

9. GOOD NEWS: NOBODY KNOWS

10. GOOD NEWS: NOBODY KNOWS

11. For the first time, no one knows what the world will look like in 20 years. Historian Yuval Noah Harari, on how AI will shape humanity’s future

12. BEST OF INTENTIONS UNINTENDED CONSEQUENCES

13. LOOK BACK TO LOOK FORWARD Social Media Strategist Content Creators Community Managers Social Media Analysts Influence Manager Paid Social Media Specialists Social Media Copywriters Brand Ambassadors Social Media Consultants

14. Ethics Officer AI Interaction Designers AI Enhanced Personal Trainers VR Experience Curators AI Powered Healthcare S pecialists Autonomous Vehicle Fleet Managers AI Generated Content Curators AI Data Curator Digital Twin Engineers Human-AI Collaboration Facilitators AI Talent Development Managers AI Powered Disaster Response Coordinators JOBS OF THE FUTURE

15. AI powered Crisis Managers Virtual spokesperson developer AI Public Sentiment Analyst Programmatic Advertising Specialists AI Powered Brand Strategists AI Social Media Bot managers Predictive Social Media Planners AI generated content specialists Voice Search Optimization Specialists Data privacy consultant for AI marketing Virtual event coordinators  JOBS OF THE FUTURE PR/Digital/Advertising

16. INNOVATION At its core, innovation often involves the combination of existing ideas, technologies, or objects in new and unassuming ways to create something novel and valuable. This process can be described as the recombination of known elements to solve problems, meet needs, or create new opportunities.

17. DETROIT MUSIC GRIT MOTOR CITY

18. ECONOMIC DECLINE WHITE FLIGHT URBAN DECAY

19. WHAT IF WE…

20. AGRIHOODS Affordable Food Options Reduction in Carbon Footprint Job Creation Increased Property Values Strengthened Community Bonds Model for Other Cities

21. INNOVATION THAT HAPPENED Vertical Farming Hydroponics + Aquaponics Smart Farming Technologies Zoning & Land Use Policies Urban Farm Management Software Food Policy Councils

22. IF YOU CHANGE THE WAY YOU LOOK AT THINGS, THE THINGS YOU LOOK AT CHANGE. - Wayne Dyer

23. MODERN DAY TRANSFORMATION

24. 15 new products in 5 years. People-centric, Tech-forward approach HR, Legal, Manufacturing, Research, Commercial, etc

25. Legal was the first team to achieve 100% adoption rate 200 Unique GPTs in 2 months ( 750 in April) Each user has 120 ChatGPT Enterprise conversations per week on average

26. Stéphane Bancel CEO of Moderna “ WE ARE A 6000 PERSON COMPANY OPERATING AS IF WE’RE 100,000.

27. EVERYDAY ACCOUNTABILITY

28. Pressure Test Strategy Concept Creation Concept Iteration Forester Context And Persona Creation Copy Tone Global Transcreation Owl Cultural Relevance Production Facilitation

29. BLURRED LINES CREATE OPPORTUNITIES

30. IS OUR FRIEND AMBIGUITY

31. FEARLESSLY FEAR LESS

32. COMBINE WHAT WE KNOW WITH THE CURIOSITY OF WHAT WE DON’T KNOW

33. A GORGEOUSLY, BRIGHT, INSPIRED, VISCERALLY DARINGLY CREATIVE YES AND NO WORLD.

34. ESCALATORS TEMPORARILY STAIRS. SORRY FOR THE CONVENIENCE.