Reading times and number of readings of Finnish Magazines | NRS 2024

Results from Finnish National Readership Survey 2024 (NRS 2024).

More summaries: https://www.aikakausmedia.fi/en/research/

1. Reading times &
number of readings of
magazines
Finnish National Readership Survey (NRS) 2024

2. Contents
01
02
03
Reading times by magazine group
Number of readings by magazine group
Longest read magazines

3. Source: NRS 2024 | Total 15+ populationN: 46,476,
womenN: 23,006, menN: 23,470
On Average, 52minutes is
spent reading a magazine
issue.

4. Source: NRS 2024 | Total 15+ populationN: 46,476, womenN: 23,006, menN: 23,470
Reading times by magazine group
Average amount of time spent on one issue, Averages by magazine group
Magazine group Total 15+ population,
Average reading times
Change from previous
measurement
(NRS 2023)
General interestmagazines1 h 13 min±0 min
Women'smagazines 1 h 4 min–3 min
Specialinterestmagazines1 h 4 min–4 min
Motoringand technicalmagazines1 h 2 min+ 6 min
Health and well-beingmagazines60 min–6 min
Hobby magazines 57 min–5 min
Travel magazines 56 min±0 min
Food and drink magazines56 min+ 2 min
Housing, constructionand gardeningmagazines55 min–3 min
Economyand business magazines52 min+ 1 min
Professional magazinesand organisationmagazines46 min–2min
Customermagazines 37 min±0 min
Allmagazines 52 min–1 min

5. Source: NRS 2024 | Total 15+ populationN: 46,476, womenN: 23,006, menN: 23,470
Reading times by magazine group
Average amount of time spent on one issue, Averages by magazine group
Women
General interest magazines1 h 15 min
Women's magazines1 h 9 min
Special interest magazines1 h 7 min
Health and well-being magazines1 h 6 min
Travel magazines60 min
Food and drink magazines60 min
Housing, construction and gardening
magazines60 min
Hobby magazines57 min
Economy and business magazines52 min
Professional magazines and organisation
magazines 41 min
Customer magazines40 min
Motoring and technical magazines36 min
All magazines52 min
Men
General interest magazines1 h 9 min
Motoring and technical magazines1 h 6 min
Special interest magazines60 min
Hobby magazines57 min
Economy and business magazines52 min
Travel magazines49 min
Professional magazines and organisation
magazines49 min
Food and drink magazines48 min
Housing, construction and gardening
magazines44 min
Health and well-being magazines40 min
Women's magazines37 min
Consumer magazines30 min
All magazines49 min

6. Source: NRS 2024 | Total 15+ populationN: 46,476,
womenN: 23,006, menN: 23,470
On Average, one issue of a
magazine is taken 2 times
Housing, constructionand gardening
magazines(2,5readings) and hobby
magazines(2,4readings) receive the highest
number of readings.
There is no great variation in the number of
readings of magazines in different magazine
groups; even customer magazines that collect
the least readings are viewed an Average of
1.5times.

7. Source: NRS 2024 | Total 15+ populationN: 46,476, womenN: 23,006, menN: 23,470
Number of readings by magazine group
Average number of readings per magazine issue, Average by magazine group
Magazine group
Total 15+ population,
Averagenumberof
readings
Women,
Averagenumberof
readings
Men,
Averagenumberof
readings
Food and drink magazines2,52,82,1
Hobby magazines2,42,72,1
Travel magazines2,32,42,1
Specialinterestmagazines2,22,32,2
General interestmagazines2,22,22,2
Housing, constructionand gardeningmagazines2,22,41,9
Motoringand technicalmagazines2,11,72,2
Women'smagazines2,12,21,6
Health and well-beingmagazines2,02,11,7
Economyand business magazines1,91,92,0
Professional magazinesand organisationmagazines1,81,51,9
Customermagazines1,61,61,4
Allmagazines 2,02,01,9

8. Source: NRS 2024 | Total 15+ populationN: 46,476,
womenN: 23,006, menN: 23,470
The magazines read the
longest are enjoyed for over
an hour.
Suomen Kuvalehti is the magazine with the
longest reading time (1 h 35 min).

9. Source: NRS 2024 | Total 15+ populationN: 46,476, womenN: 23,006, menN: 23,470
Longestreadmagazines,total
Averagetimespenton oneissue
Magazine
Averagereading
time, total15+
population
Suomen Kuvalehti1 h 35 min
Tiede1 h 19 min
Viva1 h 19 min
ET 1 h 17 min
Apu1 h 16 min
Eeva1 h 16 min
Mobilisti1 h 15 min
Tiede Luonto1 h 14 min
Antiikki & Design1 h 13 min
Seura1 h 12 min
Allmagazines52 min
Magazine
Average
readingtime,
Women
Suomen Kuvalehti1 h 31 min
Antiikki & Design1 h 26 min
Tiede1 h 24 min
ET1 h 23 min
Viva1 h 23 min
Apu1 h 21 min
Tiede Luonto1 h 20 min
Eeva1 h 20 min
Suomen Luonto1 h 17 min
Kotiliesi1 h 15 min
Allmagazines52 min
Magazine
Average
readingtime,
Men
Suomen Kuvalehti1 h 38 min
Mobilisti1 h 19 min
Tekniikan Maailma1 h 16 min
Tiede1 h 16 min
Auto Bild Suomi1 h 13 min
Seura1 h 11 min
Apu1 h 9 min
Mikrobitti1 h 7 min
Tiede Luonto1 h 7 min
IS Urheilulehti1 h 7 min
Allmagazines49 min

10. Source: NRS 2024 | Total 15+ populationN: 46,476, womenN: 23,006, menN: 23,470
Longestreadmagazinesbymagazine group
Averagetimespenton oneissue
Professional magazines
and organisation
magazines
Average
readingtime
Käytännön Maamies57 min
Tivi56 min
Koneviesti52 min
Metsälehti50 min
Aarre47 min
Maatilan Pellervo45 min
Reserviläinen44 min
Ruotuväki39 min
Opettaja36 min
Allprofessionaland
organisation
magazines
46min
Customer
magazines
Average
readingtime
Pirkka39 min
Samarbete39 min
Yhteishyvä38 min
Terveydeksi! 32 min
Avainapteekit30 min
Allcustomer
magazines37min
Housing, constructionand
gardeningmagazines
Average
readingtime
Antiikki & Design1 h 13 min
Kotipuutarha1 h 6 min
Viherpiha1 h 6 min
Maalla60 min
Koti ja Keittiö55 min
Meidän Mökki53 min
Avotakka52 min
Unelmien Talo & Koti52 min
Meidän Talo49 min
Glorian Koti48 min
Allhousing, construction
and gardeningmagazines58min

11. Source: NRS 2024 | Total 15+ populationN: 46,476, womenN: 23,006, menN: 23,470
Longestreadmagazinesbymagazine group
Averagetimespenton oneissue
Specialinterest
magazines
Average
readingtime,
Tiede1 h 19 min
Tiede Luonto1 h 14 min
Suomen Luonto1 h 10 min
Askel1 h 7 min
IS Urheilulehti1 h 3 min
Kotimaa1 h 2 min
Aku Ankka41 min
Allspecialinterest
magazines64 min
Motoringand
technicalmagazines
Average
readingtime
Mobilisti1 h 12 min
Tekniikan Maailma1 h 9 min
Auto Bild Suomi1 h 4 min
Tuulilasi1 h 3 min
Moottori59 min
Vauhdin Maailma58 min
Allmotoringand
technicalmagazines62min
Hobby magazinesAverage
readingtime
Suuri Käsityö1 h 7 min
Mikrobitti1 h 2 min
Caravan1 h 2 min
Kotiliesi Käsityö58 min
Vene58 min
Juoksija-lehti56 min
Metsästys ja Kalastus54 min
Erä53 min
Ihana52 min
Golflehti51 min
Allhobby magazines57 min

12. Source: NRS 2024 | Total 15+ populationN: 46,476, womenN: 23,006, menN: 23,470
Longestreadmagazinesbymagazine group
Averagetimespenton oneissue
Women'smagazinesAverage
readingtime
Eeva1 h 16 min
Kotiliesi1 h 10 min
Kodin Kuvalehti1 h 6 min
Kodin Pellervo1 h 2 min
Me Women58 min
Anna58 min
Kotivinkki53 min
Gloria48 min
Allwomen's
magazines1 h 4min
Travel magazinesAverage
readingtime
Mondo59 min
Matka54 min
Alltravelmagazines56min
Food and drink
magazinesAverage
readingtime
Glorian ruoka&viini58 min
Viinilehti56 min
Maku53 min
Allfood and drink
magazines56min

13. Source: NRS 2024 | Total 15+ populationN: 46,476, womenN: 23,006, menN: 23,470
Longestreadmagazinesbymagazine group
Averagetimespenton oneissue
General interest
magazines
Average
readingtime
Suomen Kuvalehti1 h 35 min
Viva1 h 19 min
ET1 h 17 min
Apu1 h 16 min
Seura1 h 12 min
Alibi60 min
Hymy50 min
Seiska47 min
Katso47 min
Allgeneral interest
magazines70 min
Health and well-being
magazines
Average
readingtime
Hyvä Terveys1 h 4 min
ET Terveys60 min
Apu Terveys60 min
Voi Hyvin59 min
Kauneus & Terveys54 min
Allhealthand well-
beingmagazines60 min
Economyand
business magazines
Average
readingtime
Arvopaperi57 min
Talouselämä54 min
Taloustaito53 min
Viisas Raha53 min
Tekniikka&Talous41 min
Alleconomyand
business magazines52 min

14. The Finnish National Readership Survey (NRS) figures for
individual magazines can be obtained without registration
from Magazine Rate Card service:
www.ratecards.fi
More summaries from the NRS in
Finnish Magazine Media Association’s website:
www.aikakausmedia.fi/en/research

15. @aikakausmedia
Aikakausmedia.fi/en │ Ratecards.fi