e-coomerce digital signature e-branding recent trends in advetising
Size: 1.22 MB
Language: en
Added: Nov 16, 2015
Slides: 25 pages
Slide Content
SHAMEEM ET RECENT TRENDS IN BUSINESS
RECENT TREND IN BUSINESS SYSTEM IN INDIA
E-COMMERCE
E-COMMERCE It is commonly known as electronic marketing. It consist of buying and selling goods and services over an electronic system such as the internet..
The process of E-commerce
Types of e-commerce B2B B2C B2G C2C
B2C E-commerce
B2B E-commerce
B2G E-commerce
C2C E-commerce
ADVANTAGES OF E-COMMERCE Faster buying/selling procedure, as well as easy to find products. Buying/selling 24/7. No geographic limitations. Low operational costs and better quality of services. No need of physical company set-ups. New market Employment opportunity
DISADVANTAGES OF E-COMMERCE Unable to examine products personally Social division Security problem Bargaining Cost of internet.
e – BRANDING
“ e-branding branding "is the creation and development of communications strategies specifically for brands to have meaning for brands to have meaning and context on the web.
Merit Of E- branding Helps to build familiarity and loyalty from consumers Reputation amongst customers E-brand becomes the digital asset for a company Easy to expand customer relationship
DIGITAL SIGNATURE
WHAT IS DIGITAL SIGNATURE ? Digital signature are used not only to verify the authenticity of message and claimed identity of sender but also to verify message integrity.
Process
M-COMMERCE
M-commerce It refers buying and selling of goods and services through wireless hand held devices such as cellular phone.
ADVANTAGES OF M-COMMERCE Cover wild distance Helps in comparison Save cost and time Easy to use
RECENT TRENDS IN ADVERTISING
RECENT TRENDS IN ADVERTISING Email advertising Social media advertising Web banner advertising Blog advertising Bathroom advertising Public relation advertising Mobile advertising