Red ocean Strategy

It is about Red Ocean. Meaning, Understanding of Red ocean. There is difference between red and blue ocean strategies.
Examples for red ocean.
Comparing graphs on red and blue oceans.
Advantages of red ocean
Disadvantages of red ocean
Which would you choose on? Red or Blue to start up your business.
Conclusion.

1. RED OCEAN STRATEGY By Greeshma Rao .

2. CONTENTS Red Ocean Strategy Customer Value Examples of Red Ocean Red vs. Blue Oceans Comparing of both Oceans Advantages Disadvantages Conclusion

3. RED OCEAN Prof. W. Chan Kim and Renee Mauborgne in 2005 Competition within market space “Known” market N umber of competitors

4. Conti.. Traditional strategy Companies compete for Customers Aim – Fight and Beat the competition Demands among same customers by changing companies offerings

5. Conti... Make the Value or Cost Trade-off As the market space gets crowded, profits and growth are reduced Cut-throat competition turns the ocean red RED ocean strategy is Market-competing strategy

6. Creating Value or Trade-Off

7. Example for Red Ocean Beverages No one stands a chance in front of these giants

8. Other Examples

9. Red V/S Blue Ocean

10. Products of Red and Blue

11. Comparing Both Oceans

12. Red Ocean Strategy Advantages The market is already established It is clear what products and services customers want

13. Red Ocean Strategy Disadvantages Established market leader who will be very hard to beat Competition is fierce

14. HIGH ABOVE OR FIGHT LIKE SHARKS Which is better???