Reddit
Success
Stories
John Laurenti
Intro to Comm Tech
Westfield State University
The Front Page of the Internet
•Reddit is home to over a billion
unique users
•Has thousands of different
subredditsthat are specific to a
topic or thing
•Subredditscan range from
helpful things to useless things
•Examples r/DIY and r/DIWHY
Success Stories
•The Subredditr/Entrepreneur was a hot bed for success stories
•This user posted multiple times on how to start a business and
inspired tons of other redditorsto do the same
•Users are anonymous, unless they want to be known
Wet Shave Club
•The user bought a website for $1000 on Reddit
•Rebranded every aspect of the company and sales improved quickly
User Inspiration
•u/localcasestudywas posting every year or so on the subreddit
•Slowly they started inspiring other users to try and do the same
Other Stories
•Noah Kagan started AppSumoand Sumo.com
•Former Facebook Employee
•Sumo is a website that helps companies expand their websites
•AppSumois described as “Groupon for Geeks”
Sharing the Story
•Noah Kagan did an AMA on Reddit
•He was abled to answer any questions he wanted from whoever
wanted to ask
•Advertised all types of media to get more people to know his story
Sumo
•Very simple design, makes it easy for a person to just try out what they
have to offer
•Given 14 Day free trial
AppSumo
•Offers deals that are way lower than the original price
Helpfulness
•Reddit is a safe place for people to ask questions and spread
kindness, for the most part
•A commenter asked for help about cost and the OP (original poster)
delivered
Reddit Overall
•People who do AMA’s try their best to help the people who are asking
the questions
•People wanted answers, and he OP tried to answer whatever they
could to help other people gain success
References
•“r/Entrepreneur -4 Years Ago I Wrote a Case Study on Reddit on My $4k per Month Local Business. I've since Built That Company into a Multi-Million Dollar Company and the
RedditorsThat Followed Are Now Doing a Combined $50 Million Dollars per Year! Updated Case Study and AMA.”Reddit, u/Localcasestudy, 2017
www.reddit.com/r/Entrepreneur/comments/5lfy6n/4_years_ago_i_wrote_a_case_study_on_reddit_on_my/
•“r/Entrepreneur -THE INNER WORKINGS OF A SUBSCRIPTION BOX COMPANY. FROM A 4K SITE PURCHASE ON REDDIT TO CLOSE TO $100,000 IN REVENUE IN LESS THAN 6
MONTHS. HOW WE DID IT, AND WHAT'S NEXT!”Reddit, u/Localcasestudy, 2014,
www.reddit.com/r/Entrepreneur/comments/2h1mlt/the_inner_workings_of_a_subscription_box_company/
•“So We're Now over $2 Million per Year in Combined Revenue (Crazy to Even Be Able to Type That). Here's How We've Set Ourselves Apart from the Competition, the Tools We
Use to Accomplish This, and a Super Transparent Product Launch to See How Get out of the Gate with Projects. Story Time... • r/Entrepreneur.”Reddit, u/Localcasestudy, 2015,
www.reddit.com/r/Entrepreneur/comments/3r8hzo/so_were_now_over_2_million_per_year_in_combined
•Kagan, Noah. “r/Entrepreneur -11 Years Ago I Got a $428 Million Dollar Lesson When I Was Fired from Facebook as Employee #30. I Wenton to Build Two Multi-Million Dollar
Companies Including Sumo.com and AppSumo, Which I Started on Reddit. I'm Noah Kagan and I LOVE Tacos, AMA!”Reddit, Noah Kagan, 2017,
www.reddit.com/r/Entrepreneur/comments/6d24rb/11_years_ago_i_got_a_428_million_dollar_lesson/
•“Reddit Users: Unique Monthly Visits 2018.”Statista, www.statista.com/statistics/443332/reddit-monthly-visitors/
•Sumo.com (main page photos)
•Appsumo.com/browse (main page photos)