Redefining Cybersecurity with AI Capabilities

In this comprehensive overview of Cisco's latest innovations in cybersecurity, the focus is squarely on resilience and adaptation in the face of evolving threats. The discussion covers the imperative of tackling Mal information, the increasing sophistication of insider attacks, and the expanding attack surfaces in a hybrid work environment. Emphasizing a shift towards integrated platforms over fragmented tools, Cisco introduces its Security Cloud, designed to provide end-to-end visibility and robust protection across user interactions, cloud environments, and breaches. AI emerges as a pivotal tool, from enhancing user experiences to predicting and defending against cyber threats. The blog underscores Cisco's commitment to simplifying security stacks while ensuring efficacy and economic feasibility, making a compelling case for their platform approach in safeguarding digital landscapes.

1. July 8, 2024
Redefining Cybersecurity with AI
Capabilities
A Platform Approach
Samir Kumar Mishra
Director –Cybersecurity Business
Cisco India & SAARC

2. Cybersecurity Trends 2024
90%
of data breaches
will include a
human element
Spent on battling
malinformation by
2028
45%
of CISOs’ remits will
expand beyond
cybersecurity by 2027
$30B
Sources: Forrester Predictions 2024: Cybersecurity, Risk, And Privacy ; Gartner's Top Strategic Predictions for 2024 and Beyond

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Trust is no longer just an emotion
Installed IoT devices
in 2025
46B
of Indian organizations
reported malicious
insider activity
(vs. 38% globally)
50%
of Indian companies say
employees are logging
into work platforms from
unregistered devices
95%
Everyone is
an insider
Businesses are
competing as ecosystems
Hybrid work is
here to stay
Sources: IDC, Worldwide IDC Global DataSphereIoT Device Installed Base and Data Generated Forecast, 2022-2026, IoT Analytics Research 2022, Cisco Annual Internet Report

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of Security leaders not
adequately prepared to
handle cybersecurity
threats
Source: Cisco Cybersecurity Readiness Index (2023)
Cybersecurity Readiness Gap is massive

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Security Readiness: The gap is alarming
Companies that expect a
cybersecurity incident to
disrupt their business in the
next 12 to 24 months
90%
Source: Cisco Cybersecurity Readiness Index (2023)

6. The ability to identify, respond, and recover swiftly
from an IT security incident.
Building cyber resilience includes making a risk-focused plan that
assumes the business will at some point face a breach or an
attack.
Cyber Resilience

7. RANSOMWARE
SPAM
Security innovation is a
patchwork.
WEB THREATS
paloalto
zscaler
HUNTRESS

8. Multiple clouds makes tool sprawl worse
Security
Network
Compute
Storage
Other Services
Infrastructure
as a Service
Applications
Services
Platform as a Service
Software as a Service
…
…
Different platforms, different
controls
PRIVATE
AZURE

9. Introducing Cisco Security Cloud
Security
Network
Compute
Storage
Other Services
Infrastructure
as a Service
Security and Networking
as a Service
Cisco Security Cloud
Applications
Services
Platform as a Service
Software as a Service
…
…
PRIVATE
AZURE
Cisco Networking Cloud

10. Posture & Auth Management Endpoint Security
Email Security Experience Insights
Remote Browser Isolation Security Service Edge
Application Security
Vulnerability Management Attack Surface Management
Workload Security
Multicloud Defense
Extended Detection & Response Ransomware Recovery
Security that only Cisco can deliver
Firewall Protection
Cisco Security Cloud
Cisco Breach Protection
Powered by the Talos threat intelligence team
Cisco Cloud ProtectionCisco User Protection

11. Posture & Auth Management Endpoint Security
Email Security Experience Insights
Remote Browser Isolation Network Access Control
Security Service Edge
Application Security
Vulnerability Management Full Stack Observability
Workload Security
Multicloud Defense
Firewall Protection
Cisco Security Cloud
Extended Detection & Response
Cisco Breach Protection
Cisco Cloud ProtectionCisco User Protection

12. Cisco Security Cloud delivers
Users
Developers and
DevSecOps
IT
Security Ops
Center

13. Network ApplicationClient BroadbandWiFi
User
Cisco ensures a great user experience
Built into Cisco
SD-WAN
Robust, fault tolerant
global network
Target latency of ~40ms or
less for 99% of users
Built on industry leading
QUIC protocol
ThousandEyes

14. B
security events observed daily
500
threat researchers
AI
powered algorithms
SOC
Talos powers the Cisco portfolio with intelligence
https://talosintelligence.com/

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cs.co/talosyearinreview

16. Privacy’s importance to customer trust
Source: Cisco 2024 Data Privacy Benchmark Study
94% 98% 97%
Of customers won’t
buy if their data is not
properly protected
External privacy certifications
are important when choosing
a vendor
Our organization has a
responsibility to use
data ethically
trust.cisco.com

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Artificial Intelligence: Hype is driving urgency
14%
of organizations globally are
fully prepared to deploy and
leverage Artificial Intelligence
(AI)-powered technologies
Considerable gaps exist in readiness across infrastructure, data, governance, and culture aspects
97%
Readiness is critical: as 97% said
the urgency to deploy AI-
powered technologies has
increased in their company in the
past 6 months
Companies are racing against
time: 61% said they have a
maximum of 1 year to deploy
their AI strategy else it will have
a negative impact on business
61%
Source: Cisco AI Readiness Index (2023)

18. Three Pillars of AI for a CISO
Enable the Business
to Use AI
Use AI to Defend
Think Like an Adversary
to Inform Strategy
1 2 3

19. Generative AI
Creation, Reinvention
Generative AI focuses on learning a representation
of artifacts from data and using it to create
completely original artifacts that preserve a
likeness to original data
Generative AI focuses on learning a representation
of artifacts from data and using it to create
completely original artifacts that preserve a
likeness to original data
Predictive AI
Prediction, Recommendation
Predictive AI focuses on analyzing existing data
that can be used for predictions and automation
Predictive AI focuses on analyzing existing data
that can be used for predictions and automation
Responsible AI

20. Security. Simplified.
The Next Decade In Enterprise AI
More Data Fewer Products
Enterprise adoption of AI
will accelerate over the
next decade
Products built with broader
data stores will have bigger
success in the market
Consolidation of the security
stack will continue
More AI

21. What?
AssistAI Assistants that change the way humans and
machines interact with each other
Why? How?
AugmentAutomate
Correlating insights at
machine-speed, creating a 10x
return on human effort
Automating complex workflows
that make the lives of security
admins easier
Efficacy
Economics
Experience
Governance
Data
Models
AI

22. AI Assistant Experience
AI Powered Detection
AutonomousActions
Give your admins superpowers.
Simplify management, improve outcomes.
Correlate 550B security events at
machine-speed.
Learn from human-to-machine
interactions to automate complex
playbooks.
Augment
Automate
Assist
Breach Protection
User Protection
Cloud Protection
Firewall Foundation
Cisco Security Cloud
We Are Injecting AI Across The Portfolio

23. AI Powered Detection
Correlate 550B security events at machine-
speed.
AutonomousActions
Learn from human-to-machine interactions to
automate complex playbooks.
Give your admins superpowers.
Simplify management, improve outcomes.
Dec 2023 Mar 2024
SOC
Summarization
Aug 2023
LLMs
for DLP
Ensemble
Detectors
LLMs
for BEC
Playbook AutomationPlaybook Recommendation
+18-24 months
+18-24 months
+18-24 months
Firewall XDR Duo SSE CISO Dashboard
AI Assistant Experience
Docs AI
Encrypted
Visibility Engine
SLMs
for 0-Days
Next Best ActionAutomated Summaries
We Are Injecting AI Across The Portfolio

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Firewall Admin
Growing rule set with
limited insight
Manual configurations &
troubleshooting
increases risk
Hard to get to root
cause and resolution

25. Introducing Firewall Policy Assistant
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SOC Analyst
Increased attack
sophistication with AI
Hard to prioritize
alert storms
Increasing workloads and
lack of talent
Siloed tools lack
full context

28. Introducing Cisco SOC Assistant
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30. Bolstering our AI capabilities with acquisitions and
investments
Acquisitions Investments
Sampling of Cisco acquisitions with AI capabilities Sampling of current portfolio companies with AI capabilities

31. Cisco Security Innovation Momentum 2023
Cisco Multicloud
Defense
Cisco Secure AccessCisco XDRRisk-Based
Authentication
Cisco Access
Management
Cisco Secure Firewall
4200 & 7.4 OS
Business Risk
Observability
EMEA USA
PINACL
Cisco Security Suites
CiscoPartner Summit
Acquisitions
February March September May July
Isovalent

32. DEFEND
Cisco by driving pervasive
security throughout our
global organization
SECURE
Cisco’s products
through trustworthy
technologies and it’s
secure development
lifecycle
PROTECT
our customers, keep
and earn their trust
every single day
People Process Technology Policy
Our Mission
Cisco Security & Trust Organization

33. 57%
17%
26%
Data Centers
13+
Cloud Accounts
~12K
Daily VPNs
~60K
Global Cisco Distribution
Americas
APJC
EMEAR
34%
29%
21%
16%
Connected
Stakeholders
131,000
83,000+
Employee Distribution
Engineering
Sales &
Marketing
Customer
Experience
Corporate
Functions
Employees
Offices
300+
Countries
80+
ApplicationsGlobal Labs
(in 60 countries)
~1200
CVO / MVOs
11K+4,000
© 2024 Cisco and/or its affiliates. All rights reserved. Cisco Public

34. INVESTMENT
•Criticaldigitalinfrastructure–Datacenters
forWebex,AppDynamics, DUO& security
•CountryDigitizationAcceleration
(50+projects) acrosshealthcare,agriculture,
logistics,etc.
•CorporateDevelopment-Acquired four
companiesinIndia
INNOVATION
•SignificantR&Dbase–Second-largestfor
Ciscoglobally
•~1,500patentsfiledfromIndia
•Building an ecosystem of innovation through
Ciscofor Startups–60+ startups accelerated
•ThingQbator program –2000+ideas,40,000+
students reached, 23 active startups to date
•Customer & Partner Ecosystem: Bringing best-in-
class digital capabilities like 5G, hybrid work, and
cybersecurity to critical sectors (public sector, BFSI,
manufacturing, etc.)
•Community: Goalofimpacting50millionlivesby
2025–Over 30millionimpactedtodate
•SkillDevelopment: 1.7Mthrough Networking
Academy;goal to train 500k in cybersecurity in
three years
•Sustainability:172ktonnesofCO2 savingsin
FY22
IMPACT
Ciscofor Secure Digital India

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Cisco is your trusted partner.
Enabling you to digitize securely and
freeing you to achieve what’s possible.
https://www.cisco.com/go/security