Reliance communication business project

I am sonu i am doing PGDM from Sunstone Eduversity.

1. Reliance Communication Presented by Sonu Harijan PGPM 1 st Sem (Sunstone Eduversity)

2. Reliance Communications Anil Dhirubhai Ambani Group Types Public Company Industry Telecommunications Founded 28 dec 2002 Founder Anil Ambani Headquarter Mumbai ,India Key People Anil Ambani (President) C.E.O Vinod Sawhny Slogan Think big, Think different, Think ahead Stock price: 107.55 India’s World 2 nd Largest telecommunication market RCOM 3 rd Position Total Subscriber 108.3 Million Total Market share 11.9%

3. Introduction of telecom Telecom services have been acknowledged globally as an essential tool for the socio-economic development of a nation. Telecommunications is one of the prime support services needed for rapid growth and modernization of various sectors of the economy . T he total mobile services market revenue in India will reach US$29.8 billion in2014 and is expected to touch US$37 billion in 2017, registering a compound annual growth rate (CAGR) of 5.2 per cent, according to research firm IDC . The country’s GSM operators added 2.10 million rural users in June 2014 taking their total to 302.73 million, according to data released by Cellular Operators' Association of India (COAI ).

4. Political Stability in the country Reliance Communication is already saturated in market but still sometimes they face problem TRAI(Telecom Regulatory Authority of India) has made some rules and regulation. Which every Telecommunications Industry have to have follow. The Department of information technology (DIT) Government of India proposed to facilitate the establishment of network Reliance Communication is working on CSC Witch means Common Service Center to provide cost effective video, voice and date content in the area of E-Governance ,health, Telemedicine, Entertainment and other government and private service The goal of CSC project is to empower the rural community and to bring about through modern Technology Government of India proposed the service under CSC is E-Governance, Education, Health, Agriculture, Commercial, Retail . TRAI(Telecom Regulatory Authority of India) deals all telecom Industry

5. Strong policy support from the government sector-1

6. Availability of Human Resource for the business Modern Trend in Recruitment process are: 1. Internship/Summer Training: During Internship period, candidate are observed and the turn out of competent for the company 2. Competitions:-This process is not only increase interest of candidate to work in these company but it also help in finding business solutions through the process 3. Direct Apply:- A:- Online:- Company directly send the vacancy via email or online job portal or they give their requirement directly in the company website Offline:-Through offline they put their printed notice on the wall outside any restaurant, bank where lot of people gathered 4. Approach People:- Sometimes perspective candidate directly mail or call the company person and pitch for their job. 5. Other Approach:- Some effective method of finding right candidate. A. Guest Lecture:- Company send their employee to the campuses and they share their company experience. Through this types of interaction they decide whether they have to come or not for the final placement B. Visiting faculty:- Some of the industry people teach in educational institutions and through interaction in classroom. They identify the potential candidate for the company

7. Availability of Human Resource for the business C. Workshop/ Seminar:- Few day workshop/seminar delivered by industry expert help them in interaction and identification of the potential candidate for the company D. Live Project:- Another method of getting right candidate is to evaluate on the basis of performance in the live project given by the company. E. Exam:- Different company comes under single umbrella and conduct single entry level exam and shortlisted candidate called by individual company

8. Dependency on Technology Reliance Communications (RCOM) has entered into a strategic tie-up with atom technologies, the leading m-commerce solutions provider from the Financial Technologies India Limited group.  About atom technologies:- Atom Technologies  is an Indian company offering payment processing technology , headquartered in Mumbai, India.  atom  was started in 2006 and is a subsidiary of the Financial  Technologies  Group . I ts services have seen more than 1000 crore of transactions going through its environment with client list spanning the best of the associates in the industry . 190000 of fiber optic connectivity over 1 million building across 44 city with 1.4 million access line The company has focused Research and Developmental activities and has been active in the latest and best technology in the industry

9. 2002

10. Competitor Analysis:- Comparison of Product with Competitor Price and Location Comparison of Price of Product with Competitor Comparison of Location of sales with Competitor

11. Comparison of Product with Competitor Price

12. Comparison of Sale with Competitor

13. SWOT Analysis Strength 1.Flexible plans  2.Good advertising  3.High brand visibility  4.Celebrity brand ambassadors  5.Ability to attract customers with various plans 6. Economies of Scale From Large Subscriber Base Weakness 1.Price competition from BSNL and MTNL  2. Weakness in Rural Market 3. Low ARPU Compared With Competitors 4. Brand Positioning 5. Limited Availability of Value-Added Services Opportunity 1.Fast expanding cellular market  2.Latest and low cost technology  3. Aggressive Move Into the Rural Market 4. Overseas Investments 5. Lease Spare Capacity on Its CDMA Network to Mobile Virtual Network Operators Threats 1.New entrant's low price offering  2. Saturation point in Basic telephony service  3.Mobile Number Portability 4. Quicker Than Expected Slowing of Growth in the Indian Marketplace 5. Mobile Number Portability Risks Accelerating Churn of Subscribers From CDMA to GSM 6. New Competitors

14. Major Trends 2014 Number of subscriber 938 Million 938 2014

15. Target Customer Reliance Communication is focusing to target rural customer The Indian telecom wireless rural subscriber base is now over 125 million . Reliance Communication launch of three new initiative known as “BharatNet” plan, “Grameen VAS” and “M2M” (Machine to Machine) solutions for rural customers . BharatNet Plan: RCOM’s strategy to drive rural internet penetration. Today, there is an existing addressable market base of around 4 million PC users in rural India . Grameen VAS: RCOM’s Grameen VAS services cater to the specific local needs of rural mobile consumers in over 500,000 Indian villages. This roll-out signifies the company’s increased thrust into the vast potential but yet untapped Rural VAS services . Machine to Machine Applications (M2M): RCOM’s third thrust area will be high impact machine-to-machine applications. These are mobile applications that aid automation, surveillance, remote monitoring, and data gathering.

16. STP Segmentation Targeting Group Positioning Lower and middle class Villagers, Poor, daily wages Worlds in our hands

17. Target customers

18. Marketing Cost:- Empower marketing teams Articulate goals and unify global resources Review plans and synch with agencies/ connect with sales  Cost-effective global reach Fuel worldwide growth with high-impact lasting learning Increase impact and deliver messages quickly Drive lead generation Lower costs, enhance ROI Retain customers Maximize productivity with a collaborative tool Share applications like CRM Redirect lost travel time Partnership with Google and android

19. Key company in the market and their position

20. Reliance Telecom market is split into three segments Reliance Telecom

21. The Market is Dominate by the wireless Segments

22. Market Share of fixed line segment

23. Market share of wireless segments 22.7 18.4