reseaech of marketing issues of amazon.pptx

it is ppt of amazon

1. Contemporary Issues in Management Marketing strategy of Amazon Name: Vishal Pathak Roll number: 20007

2. E-Marketing E-marketing is the use of information technology for the marketing activity, and the process for creating, communicating, delivering, and exchanging offerings that have value for customer, clients, partners and society at large. Simply E-marketing is the process of marketing a product or service using the Internet.

3. E- Marketing Strategies A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.

4. Marketing Management Philosophies The Production Concept: Customers will choose those products and services that are widely available. Business is concerned with making as many units as possible. The Product Concept: The product concept proposes that consumers will prefer products that have better quality, performance and features. Product concept  is best understood showcasing the qualities and features of  the product .  The Selling Concept: The Selling Concept proposes that customers, will not buy unless they are persuaded to do so through selling effort. The Marketing Concept: A strategy that is designed and implemented in order to satisfy customers needs, maximize profits.

5. Marketing Strategies Market Segmentation The process of dividing a potential customers into groups, or segments, based on different characteristics. The segments are composed of consumers who will respond similarly to marketing strategies and who share similar traits such as similar interests, needs, or locations. Target Market A target market is a group of customers (individuals, households or organizations), for which an organization designs, implements and maintains a marketing mix suitable for the needs and preferences of that group. A target market refers to a group of potential customers to whom a company wants to sell its products and services. Product Differentiation Identifying and communicating the unique qualities of a company's offerings while highlighting the distinct differences from its competitors. The major sources of product differentiation are Quality functional features, characteristics and qualities, promotional activities of sellers and availability of product or service. Positioning Strategies A strategy that "aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer". In order to position products or brands, companies may emphasize the distinguishing features of their brand or they may try to create a suitable image through the marketing mix.

6. The Marketing Mix

7. Steps for Effective Social Media Strategy

8. Marketing strategy of Amazon Cost leadership strategy Market segmentation Generic Corporate Strategy  Web Marketing & Promotion Strategy Global Branding Strategy Pricing and Business strategy

9. Issues faced by Amazon during framing its marketing strategy

10. Conclusion: Generally, Amazon marketing strategy is based on the following principles Amazon 7ps of marketing mainly focuses on product and place elements of the marketing mix. Offering widest product range among the competitors. Moreover, the company is able to offer its products for competitive prices. Amazon segmentation targeting and positioning practices are associated with targeting the widest customer segment. The retail giant does this with the application of multi-segment, adaptive and anticipatory positioning techniques. Amazon’s unique selling proposition integrates the widest choice of products and services offered at competitive prices, fast delivery and exceptional customer service. Amazon marketing communication mix integrates different channels like print and media advertising, sales promotions, events and experiences, public relations and direct marketing.